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Presentation on search engine optimization


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  • 1. Search engine
  • 3. WHAT IS SEO?Definition1:Improving the visibility of website.Definition2:To bring the targeted audience to our website on specific keywords.Definition 3:Improving ranking in search engine results.
  • 5. TYPES OF SEO On-page optimization Off-page optimization
  • 6. On-Page Optimization
  • 7. KEYWORDS TITLE TAGMeta description tag (or first para oftext if no meta des has been added)
  • 8. Off-Page
  • 9. How search engine works Search engine bots/spiders are continuously crawling the web, making note of new pages and content. Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index
  • 10. How do SEOs Improve Site Rankings? Making dynamic pages spiderable. Linking to all pages on a site via text links (or image links) which search engine spiders can follow. g dynamic pages spiderable. Using specific keyword rich page titles, headers, sub headers, internal linking, and page copy.
  • 11. VIDEO
  • 12. What is the most effective SEO Techniques your pages are indexed. your pages are well structured (with headers and sub headers etc.) you use descriptive page titles and other page text. and that you build many keyword rich inbound links.
  • 13. Importance of SEO SEO is a method to bring your site closer to your prospects. SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software. It helps to increase the page rank of the website.
  • 14. SEO TOOLBAR Highly useful utilities. Lots of info at a glance. Quick access to more SEO tools and resource It also helps to show page rank ,alexa rank.
  • 15. SEO Toolbar
  • 16. Google Webmasters Tools Submit own website. Google Webmaster Tools is a no-charge web service by Google for webmasters. Allows webmasters to check indexing status and optimize visibility of their websites. Discover your link and query traffic.
  • 17. ADWORDS Ad Words is Googles flagship advertising product. Ad Words offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. includes local, national, and international distribution. Googles text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
  • 18. Ad words keywords tools The Ad Words Keyword Tool is an external keyword suggestion tool offered through Google Ad Words. Good way to establish a baseline list of keyword ideas for your website. Matched to specific pages of your website with your ad and search share.
  • 19. Useful resources Google Keyword Sandbox Google provides a free keyword research tool in support of their Ad words pay-per-click program. Not necessarily the most information- rich resource. Overture Search Term Suggestion Tool comes in handy for brainstorming keywords, with functionality similar to Word trackers comprehensive search. Word tracker The original kings of keyword research, because they were the first to put together a comprehensive database of actual searches. Subscription-based service, with a free trial available. Dont be fooled by how limited the free trial is, read the Wordtracker manual to see what a paid subscription will get you.
  • 20. Cont… Keyword Discovery The new kings of keyword research, with a giant database. KD offers seasonal data (so you can find out what people searched for last year.
  • 21. Social media tools Social media is the next major shift in SEO that’s happening right now. Web 2.0 is all about the social nature of the Internet. Research and track keywords and competitors.
  • 22. THANK YOU