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Social Media ROI vs ROI Sudarshan Banerjee MediaPulse 2008
IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTIO...
DUH!
Like most things, had a modest beginning before being ‘tipped’
The Rate of Interest is unmistakeable, right?
A question that’s on everyone’s mind in Social Media
Before we get to ROI… I have another question. Can you afford to ignore it
Some fairly important Marketing campaigns have used it extensively
<ul><li>Obama vs. McCain - Social Media Usage Stats </li></ul><ul><li>Facebook  567,000 18,700 </li></ul><ul><li>FB Suppor...
What could possibly happen  if you don’t
 
 
If you are a brand, let’s also consider that
Can’t really blame them
WHILE  ONLY OF PEOPLE TRUST ADVERTISEMENTS OF PEOPLE TRUST  THE RECOMMENDATIONS OF OTHER CONSUMERS     NIELSEN “TRUST IN A...
 
To earn it back – Do consider Social Media
All this is fine What about  the ROI
Social Media - is more like a billboard… - Often Necessary - Not immediately measurable
What’s your social media brief What are we doing? Define the scope of the project. Is it part of a promotion? Part of a ca...
You can measure ROI, if you know what you want… <ul><li>Three types of results in interactive measurement:  </li></ul><ul>...
<ul><li>Since it’s launch in March of 2008, results: </li></ul><ul><li>3 million unique visitors </li></ul><ul><li>60,000 ...
 
 
 
 
 
 
 
 
Hold out your hand and your customers will reciprocate
 
 
IN MIN D S E T
 
6  tips  for
Think beyond products
Open your doors to your customers
Join the conversation
Share things with them
Make mistakes; Admit them
Respond ! Respond ! Respond !
 
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What Is Roi For Social Media

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The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!

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  • Hi Sudarshan
    Great presentation - is it possible to get a download?

    THX!!
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  • Good job! can i download it? Thank you!
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  • Very nice!... how can I do to download it? Thanks!
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  • Hi, I would like to download and keep it personally if it is ok with you. Thanks for making such a nice one!
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  • Thanks everyone for fav'ng this one! If anybody finds it interesting enough for a download, just give me a holler!
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  • Transcript of "What Is Roi For Social Media"

    1. 1. Social Media ROI vs ROI Sudarshan Banerjee MediaPulse 2008
    2. 2. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
    3. 3. DUH!
    4. 4. Like most things, had a modest beginning before being ‘tipped’
    5. 5. The Rate of Interest is unmistakeable, right?
    6. 6. A question that’s on everyone’s mind in Social Media
    7. 7. Before we get to ROI… I have another question. Can you afford to ignore it
    8. 8. Some fairly important Marketing campaigns have used it extensively
    9. 9. <ul><li>Obama vs. McCain - Social Media Usage Stats </li></ul><ul><li>Facebook 567,000 18,700 </li></ul><ul><li>FB Supporters 2,444,384 627,459 </li></ul><ul><li>MySpace 844,781 219,463 </li></ul><ul><li>Twitter 115,623 4911 </li></ul><ul><li>Youtube 358,000 191,000 </li></ul><ul><li>Flickr 73,076 15,168 </li></ul><ul><li>Google Search 56,200,000 42,800,000 </li></ul><ul><li>Google Pages 1,820,000 30,700 </li></ul><ul><li>Yahoo Pages 643,416 513,665 </li></ul>
    10. 10. What could possibly happen if you don’t
    11. 13. If you are a brand, let’s also consider that
    12. 14. Can’t really blame them
    13. 15. WHILE ONLY OF PEOPLE TRUST ADVERTISEMENTS OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
    14. 17. To earn it back – Do consider Social Media
    15. 18. All this is fine What about the ROI
    16. 19. Social Media - is more like a billboard… - Often Necessary - Not immediately measurable
    17. 20. What’s your social media brief What are we doing? Define the scope of the project. Is it part of a promotion? Part of a campaign? What are we being asked to create? Why are we doing it? Is this a stand along effort, or part of an overall communications strategy that includes traditional advertising? Who is the target market? Define the person. Give as much background on the bulls-eye candidate. What media do they currently consume? Supply a general list of media they consume, i.e. instant messaging, texting, TV, radio, podcasts, blogs, social networks, etc. What is the objective? What do we want the target to do? At the end of this project, what is the definition of success? How will we measure the target’s actions? Define the goals in terms of results. When and how will it end? Social media campaigns might have to stop. How will you stop it?
    18. 21. You can measure ROI, if you know what you want… <ul><li>Three types of results in interactive measurement: </li></ul><ul><li>1. outputs (impressions, share of voice, tone, etc.) </li></ul><ul><li>2. outcomes (attitude shift, behavior change, expanding reach) </li></ul><ul><li>3. business results. All of Advertising hasn’t found a perfect co-relation to this yet </li></ul>
    19. 22. <ul><li>Since it’s launch in March of 2008, results: </li></ul><ul><li>3 million unique visitors </li></ul><ul><li>60,000 ideas submitted </li></ul><ul><li>100,000s of comments </li></ul><ul><li>460,000 votes </li></ul><ul><li>2,500 moderator comments </li></ul>
    20. 31. Hold out your hand and your customers will reciprocate
    21. 34. IN MIN D S E T
    22. 36. 6 tips for
    23. 37. Think beyond products
    24. 38. Open your doors to your customers
    25. 39. Join the conversation
    26. 40. Share things with them
    27. 41. Make mistakes; Admit them
    28. 42. Respond ! Respond ! Respond !
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