What Is Roi For Social Media

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  • + ciao82 ciao82 1 month ago
    Hi, I would like to download and keep it personally if it is ok with you. Thanks for making such a nice one!
  • + sudarban Sudarshan Banerjee 7 months ago
    Thanks everyone for fav’ng this one! If anybody finds it interesting enough for a download, just give me a holler!
  • + masterpraz Praz Hari 7 months ago
    Nice one :)!
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What Is Roi For Social Media - Presentation Transcript

  1. Social Media ROI vs ROI Sudarshan Banerjee MediaPulse 2008
  2. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  3. DUH!
  4. Like most things, had a modest beginning before being ‘tipped’
  5. The Rate of Interest is unmistakeable, right?
  6. A question that’s on everyone’s mind in Social Media
  7. Before we get to ROI… I have another question. Can you afford to ignore it
  8. Some fairly important Marketing campaigns have used it extensively
    • Obama vs. McCain - Social Media Usage Stats
    • Facebook 567,000 18,700
    • FB Supporters 2,444,384 627,459
    • MySpace 844,781 219,463
    • Twitter 115,623 4911
    • Youtube 358,000 191,000
    • Flickr 73,076 15,168
    • Google Search 56,200,000 42,800,000
    • Google Pages 1,820,000 30,700
    • Yahoo Pages 643,416 513,665
  9. What could possibly happen if you don’t
  10.  
  11.  
  12. If you are a brand, let’s also consider that
  13. Can’t really blame them
  14. WHILE ONLY OF PEOPLE TRUST ADVERTISEMENTS OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  15.  
  16. To earn it back – Do consider Social Media
  17. All this is fine What about the ROI
  18. Social Media - is more like a billboard… - Often Necessary - Not immediately measurable
  19. What’s your social media brief What are we doing? Define the scope of the project. Is it part of a promotion? Part of a campaign? What are we being asked to create? Why are we doing it? Is this a stand along effort, or part of an overall communications strategy that includes traditional advertising? Who is the target market? Define the person. Give as much background on the bulls-eye candidate. What media do they currently consume? Supply a general list of media they consume, i.e. instant messaging, texting, TV, radio, podcasts, blogs, social networks, etc. What is the objective? What do we want the target to do? At the end of this project, what is the definition of success? How will we measure the target’s actions? Define the goals in terms of results. When and how will it end? Social media campaigns might have to stop. How will you stop it?
  20. You can measure ROI, if you know what you want…
    • Three types of results in interactive measurement:
    • 1. outputs (impressions, share of voice, tone, etc.)
    • 2. outcomes (attitude shift, behavior change, expanding reach)
    • 3. business results. All of Advertising hasn’t found a perfect co-relation to this yet
    • Since it’s launch in March of 2008, results:
    • 3 million unique visitors
    • 60,000 ideas submitted
    • 100,000s of comments
    • 460,000 votes
    • 2,500 moderator comments
  21.  
  22.  
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  25.  
  26.  
  27.  
  28.  
  29. Hold out your hand and your customers will reciprocate
  30.  
  31.  
  32. IN MIN D S E T
  33.  
  34. 6 tips for
  35. Think beyond products
  36. Open your doors to your customers
  37. Join the conversation
  38. Share things with them
  39. Make mistakes; Admit them
  40. Respond ! Respond ! Respond !
  41.  

+ Sudarshan BanerjeeSudarshan Banerjee, 7 months ago

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