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HNMS 047-PHOTOJOURNALISMWeek 5: Types of Markets andCommissions
Photojournalism: The Industry• Photojournalist jobs are among the most exciting,interesting jobs in journalism and the most demanding. • Photojournalists are photograph journalists, and theirwork contains elements of both disciplines. • Photojournalism is true, authentic journalism, expressedin pictures. • Photojournalists typically work outside the officeenvironment to a very large extent, and often in remotelocations. • They may work internationally or locally, but theyrealways on the move.
Photojournalism: How in demand arethey by the markets?• Professional photojournalists are in high demand frommajor publishers around the world, particularlymagazines and news media. • Their high quality images and unique content make themimportant contributors to magazines. • Typical markets for top photojournalists includepublications like National Geographic, Time Magazine,Discovery Magazine and other high profile marketleaders.
Market Demand Continued...• News media will pick up content from professionalphotojournalists in preference to other sources becauseof their quality and choice of subject. • The material may be bought as a single piece orotherwise purchased under an existing contract.Photojournalists are not "paparazzi". • Theyre more like an independent photography business.They operate on a professional sales basis with a widerange of clients.
How are Photojournalists different fromPhotographers?The journalism element in photojournalism is derived from the factthat photojournalism is based on journalistic themes. This is a type of work which incorporates individual style,composition and production ideas into journalism. A photojournalists article may include:1. A specialist series of photos on a particular topic or theme2. Carefully presented pictures depicting people, events, orsituations3. A related sequence of pictures telling a story4. A feature on a specific person related to a news topic ormagazine subject5. Photos linked to a text feature
Is there Money to be Made inPhotojournalism?• Because most photojournalists are freelancers workingon contracts or sales, this is a sales-based workenvironment.• The nature of the market means that photojournalistsmust operate on a strictly business oriented, wellorganized basis. • They must calculate their rate of payment, coveringcosts and selecting subjects for good market potentials.Salary and Hours: Highly variable, based on sales. Thehours are extremely long, including a lot of travel andproduction work.
Photojournalism: A Portfolio Career• Photojournalism is a portfolio career- i.e. the portfoliois the photojournalists stock in trade, evidence of skillsand ability to handle subjects. • Published works are the defining professional status ofthe photojournalist. Some photojournalists haveportfolios which can literally get them a job anywhere.• Photojournalists have a lot of job mobility andflexibility, and can work on multiple contracts. • They can also operate as photographers for newsorganizations, with the photojournalism component builtin.
Career Info Continued...• Photojournalism is a potentially very lucrative careerwith multiple income options:• Photojournalists often pick up extra contracts byreputation. Theyre hired on the basis of their pastwork, style, or other characteristics of their work.• In the journalistic field, photojournalists can oftenoperate as text journalists as well, producing entirearticles, and generating more income.• Each of these roles and functions adds to thephotojournalists portfolio and reputation. • Career progression is based on the portfolio, whichadds to career options and potentials as it evolves.