Ppt of advertising appeal

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Ppt of advertising appeal

  1. 1. Free Powerpoint Templates Page 1Free Powerpoint Templates ADVERTISING APPEAL AND 5 PRODUCT CATEGORIES
  2. 2. Free Powerpoint Templates Page 2 Group members:-Group members:- Rahul chakraborty(35) Suchitra panigrahi(46) Bidisha chakraborty(12) Subrata samanta(45) Khusboo topno ANCHOR FACULTY:-ANCHOR FACULTY:- Mr. S.K BiswalMr. S.K Biswal
  3. 3. Free Powerpoint Templates Page 3 Plan Of Presentation Introduction What is advertisement Objectives of Advertisement  Advertising Industry in India Importance of Advertisement Appeal Advertising Appeal Conclusion
  4. 4. Free Powerpoint Templates Page 4 INTRODUCTION •It is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly the most effective tool for any marketer.
  5. 5. Free Powerpoint Templates Page 5 ADVERTISEMENT  Any paid form of non- personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor BY PHILIP KORTLER
  6. 6. Free Powerpoint Templates Page 6 OBJECTIVE OF ADVERTISEMENT – To increase support :- advertising increases the morale of the sales force and of distributors, wholesalers and retailers. – To stimulate sales amongst present, former and future customers. It involves decision regarding the media. – To retain loyalty:- to retain loyalty of present and former consumers. – To protect an image:- advertising is used to promote an overall image of respect and trust for an organization. – To communicate with consumers:- this involves regarding copy.
  7. 7. Free Powerpoint Templates Page 7 Advertising Strategies In Modern India • Online advertising through internet, face book, various web sides and all. • Top celebrity or any film star endorse a brand and associate with that particular brand. • Now a days products are promoting through malls like ex:- there is an add on TV brand power, it explains about the product briefly about its merits.
  8. 8. Free Powerpoint Templates Page 8 APPEAL –An appeal is a petition for review of a case that has been decided by a court of law. The petition is made to a higher court for the purpose of overturning the lower court's decision.
  9. 9. Free Powerpoint Templates Page 9 ADVERTISING APPEAL • Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people.
  10. 10. Free Powerpoint Templates Page 10 ADD APPEALS:- • 1. Rational Appeal • 2. Emotional Appeal • 3. Moral Appeal • 4. Direct Appeal • 5. Indirect Appeal
  11. 11. Free Powerpoint Templates Page 11 Rational Appeal:- The functional benefits of a product is highlighted. Industrial buyers are most responsive to rational appeal. This is generally product oriented appeal. Types:-  High quality appeals  Low price appeals  Long life appeals  Performance minted appeals  Ease to use oriented appeals
  12. 12. Free Powerpoint Templates Page 12 COLGATE
  13. 13. Free Powerpoint Templates Page 13 EMOTIONAL APPEAL:- • An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services.
  14. 14. Free Powerpoint Templates Page 14 JOHNSON AND JOHNSON
  15. 15. Free Powerpoint Templates Page 15
  16. 16. Free Powerpoint Templates Page 16
  17. 17. Free Powerpoint Templates Page 17 FEAR APPEAL:-FEAR APPEAL:- POSITIVE FEAR:- NEGATIVE FEAR:- Hp directing towards status
  18. 18. Free Powerpoint Templates Page 18 Moral Appeal • These appeal are those appeals to the audience which appeal to their sence of right and wrong. • This appeal mainly focused on prohibition, adult literacy, social forestry, anti smuggling, consumer protection etc.
  19. 19. Free Powerpoint Templates Page 19 Moral Appeal
  20. 20. Free Powerpoint Templates Page 20 Social Appeal:- • Social factors cause people to make purchases and include such aspects as recognition, respect, etc.
  21. 21. Free Powerpoint Templates Page 21 HUMOR APPEAL:- • Humor is an element that is used in around 30% of the advertisements. Humor can be an excellent tool to catch the viewer’s attention.
  22. 22. Free Powerpoint Templates Page 22 Direct Appeal • This type of appeal are those appeals that clearly communicate with the consumers about a given need followed by a message which extols the advertised brand which satisfy the need.
  23. 23. Free Powerpoint Templates Page 23 Hyundai
  24. 24. Free Powerpoint Templates Page 24 Indirect Appeal
  25. 25. Free Powerpoint Templates Page 25 MUSIC APPEAL:- • Music can be used as types of advertising appeals as it has a certain intrinsic value and can help in increasing the persuasiveness of the advertisement.
  26. 26. Free Powerpoint Templates Page 26 RA-ONE
  27. 27. Free Powerpoint Templates Page 27 BIBLIOGRAPHY • P.K Agrawal: Advertising management • Anchor faculty:- Prof. S.K Biswal site names:-
  28. 28. Free Powerpoint Templates Page 28 CONCLUSION The most important step lies in deciding what your advertising should say and to whom it should say it. All you need to do is to decide who buys and uses your product and why. In order to spend your media dollars wisely, you must know what they read or watch so that they will see your ads.
  29. 29. Free Powerpoint Templates Page 29
  30. 30. Free Powerpoint Templates Page 30 THANK U!!

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