The Marketing major is designed to develop the management skills needed for more strategic roles in marketing, focusing on the practical development of marketing strategies, tactics and plans for business opportunities and threats. Alternatively, the IMC major focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing, and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.
QUT Double Degree Programme Details• 1-year programme, study at 2 universities, earn 2 master degrees: – SBE: MSc International Business (Strategic Marketing) – QUT: Master of Business• 2 options at QUT – Marketing major – Integrated Marketing Communication major• Only 1 master’s thesis
Overview MSc International Business programme (Strategic Marketing) September Semester 1 at SBE Stage I(A) - 26 ECTS MSc in International Business (Strategic Marketing) December Christmas Break January Stage I(B) Skills Training ‘Writing a master’s thesis’ at SBE* 4 ECTS (last 2 weeks) Carnival Break End of February Semester 2 at SBE Stage II - 13 ECTS MSc in International Business (Strategic Marketing) June July Stage III - SBE Style master’s Thesis 17 ECTS August 60 ECTS*Students start writing their thesis in February and continue during second semester.
Selection Criteria• Open only to Strategic Marketing students;• GPA of 7.0 (or higher) for 2 courses in block 1 (first sit)*; Only 5 places available each year!* Students will have to pass all courses of block 2 and 3 in order to stay in the programme
Selection Procedures• Send in application to email@example.com – Motivation letter (max. 1 A4) – CV – Bachelor’s degree transcript Deadline: Sunday, 13 November• Top 10 students will be selected for an interview – Interviews will be held on 23, 24 & 25 November Results of final selection: Monday, 28 November
Costs• NO tuition fee at QUT (€15,650);• Regular Master tuition fee at SBE;• €1000,- administration fee, to be paid after selection;• Study, travel and living expenses.
More information?• ELEUM: MySBE> International Relations Office >Double Degree Programmes• SBE information desk (Mon & Fri: 10.00-11.30 hrs)• firstname.lastname@example.org