THE MOST
POWERFUL MAGNET
How To Attract Customers To
Your Business
Most people see marketing as hunting for
customers, which makes most of us feel like
prey. It naturally produces resistanc...
BECOME AN AUTHOR.
When you become an
author you instantly
gain several
advantages to help
you promote your
business or ser...
A BOOK GIVES YOU CREDIBILITY
People who have written
books are perceived as
experts. Prospects and
potential customers see...
A BOOK GIVES YOU FREE
ADVERTISING
The value of this seems
obvious but when you
are visible and people
see you on TV or hea...
A BOOK HELPS YOU
DIFFERENTIATE YOURSELF FROM
THE COMPETITION
There are thousands of
people who offer what
you offer. Why s...
A BOOK HELPS YOU GET REFERRALS
One Dentist we know offers his book “The
Winning Smile” to his existing patients. He
tells ...
A BOOK HELPS YOU RECRUIT
Dave O, author of the book “The Millionaire
Genius” uses his book to build instant rapport
for hi...
A BOOK OPENS DOORS
A BOOK ATTRACTS PROSPECTS
YOU NEED TO WRITE A BOOK
• If you want to become a magnet to prospects…
Write a Book!
• If you want to boost your income… ...
Success Resources Pte Ltd
Main Office: 10/11 Pahang Street, Singapore
198611
Toll Free: 1800 7822 377
Direct: +65 6299 467...
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The Most Powerful Magnet | Richard Tan Success Resources

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How to attract customers to your business

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The Most Powerful Magnet | Richard Tan Success Resources

  1. 1. THE MOST POWERFUL MAGNET How To Attract Customers To Your Business
  2. 2. Most people see marketing as hunting for customers, which makes most of us feel like prey. It naturally produces resistance and fear. But there is one thing you can do that attracts a steady, reliable stream of ideal potential customers or clients, asking for your advice or as their trusted authority. What is it?
  3. 3. BECOME AN AUTHOR. When you become an author you instantly gain several advantages to help you promote your business or services.
  4. 4. A BOOK GIVES YOU CREDIBILITY People who have written books are perceived as experts. Prospects and potential customers see your name and face on a book cover and in our culture, you are viewed as credible and as an authority figure.
  5. 5. A BOOK GIVES YOU FREE ADVERTISING The value of this seems obvious but when you are visible and people see you on TV or hear you on the radio, it helps your business. A book gets you onto these platforms.
  6. 6. A BOOK HELPS YOU DIFFERENTIATE YOURSELF FROM THE COMPETITION There are thousands of people who offer what you offer. Why should they buy from you? Competition is stiff today!
  7. 7. A BOOK HELPS YOU GET REFERRALS One Dentist we know offers his book “The Winning Smile” to his existing patients. He tells them to give a free copy of this book to their friends. In the book itself which he autographs in advance, he offers a free first visit for friends of existing patients. He’s busier than ever before.
  8. 8. A BOOK HELPS YOU RECRUIT Dave O, author of the book “The Millionaire Genius” uses his book to build instant rapport for his direct sales organization. He needs to recruit thousands of agents and his book pre sells him to prospects and gets the whole sales force motivated to introduce him to their friends and prospects.
  9. 9. A BOOK OPENS DOORS
  10. 10. A BOOK ATTRACTS PROSPECTS
  11. 11. YOU NEED TO WRITE A BOOK • If you want to become a magnet to prospects… Write a Book! • If you want to boost your income… Write a Book! • If you want to explode your referrals… Write a Book! • If you want to gain celebrity status… Write a Book! • If you want to make your advertising pull a lot more… Write a Book! • If you want to get tons of FREE publicity… Write a Book!
  12. 12. Success Resources Pte Ltd Main Office: 10/11 Pahang Street, Singapore 198611 Toll Free: 1800 7822 377 Direct: +65 6299 4677 Fax: +65 6295 2441 Email: info.sg@srpl.net Website: http://www.srpl.net

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