Social Networking Simplified Laura Posey Dancing Elephants Nhat Pham SUCCESSWERKS *
Agenda <ul><li>Introductions </li></ul><ul><li>What is Social Networking? </li></ul><ul><li>What are Linkedin, Facebook & ...
Nhat Pham <ul><li>Vietnam </li></ul><ul><li>Richmond, VA </li></ul><ul><li>Technology </li></ul><ul><li>Sales & Marketing ...
Social Media
Social Networking- What’s it NOT <ul><li>Not a  </li></ul><ul><li>Virtual Salesman  </li></ul><ul><li>or Peddler ! </li></ul>
Social Networking  <ul><li>World’s Biggest Cocktail Party </li></ul><ul><li>Net-WORK </li></ul><ul><li>2-way Conversation ...
3 Keys to Social Networking  <ul><li>Relationships </li></ul><ul><li>Adding Value </li></ul><ul><li>Work 2.0 </li></ul>
Why these Three? <ul><li>Social </li></ul><ul><li>Casual </li></ul><ul><li>Rich Content </li></ul><ul><li>Everyone </li></...
Social Demographics
Linkedin <ul><li>Released 2003 </li></ul><ul><li>Professional Social Network </li></ul><ul><li>36 Million Users </li></ul>...
5 Linkedin Benefits <ul><li>Great for “VITO” </li></ul><ul><li>Network with other Professionals </li></ul><ul><li>Client R...
Navigating of Linkedin
Creating a Magnetic Profile
3 Degrees of Relationship
Linkedin Success Strategies <ul><li>Join Groups </li></ul><ul><li>Update Status </li></ul><ul><li>Answer Questions </li></ul>
Facebook <ul><li>Founded 2004 </li></ul><ul><li>Started at Harvard University </li></ul><ul><li>2005: Open to High School ...
Facebook Benefits <ul><li>Widely Used </li></ul><ul><li>Social CRM </li></ul><ul><li>Find Old Friends/Associates </li></ul...
Navigating Facebook
Magnetic Facebook Profile
Magnetic Facebook Profile
Facebook
Build your Social Network faster <ul><li>Find influencers </li></ul><ul><li>Use import &  </li></ul><ul><li>plug-in tools ...
Becoming the influencer <ul><li>Add value </li></ul><ul><li>Introduce, suggest & recommend </li></ul><ul><li>Become your G...
First Page Ranking
First Page Ranking
Advanced Strategy <ul><li>Start a Group </li></ul><ul><li>Contribute to Group </li></ul><ul><li>Admin the Group </li></ul>
<ul><li>Created 2006 </li></ul><ul><li>25 Employees </li></ul><ul><li>Different Languages </li></ul><ul><li>Up to 140 char...
Twitter <ul><li>140 characters </li></ul><ul><li>Immediate </li></ul><ul><li>Follow, Converse, Inform </li></ul>
Why “Tweet”? <ul><li>What are you doing? </li></ul><ul><li>Comment/Feed Back </li></ul><ul><li>Add Value </li></ul><ul><li...
<ul><li>Build Relationships Quickly </li></ul><ul><li>Real-time Conversation </li></ul><ul><li>Stay on top of Who’s Who </...
Navigating  Twitter
Magnetic Twitter Profile
Strategies <ul><li>Develop a purpose & strategy </li></ul><ul><li>Allot time (daily, weekly) </li></ul><ul><li>Update, Upd...
Advanced Strategies <ul><li>“ Makeover” your Profile  </li></ul><ul><li>Use plug-ins </li></ul><ul><li>Tool bars </li></ul...
<ul><li>Takes Time </li></ul><ul><li>Learning Curve </li></ul><ul><li>Investment in Energy </li></ul>Realities
Keys <ul><li>Build Relationships </li></ul><ul><li>Add/Contribute </li></ul><ul><li>Be You! </li></ul><ul><li>Call to Acti...
Social Selections? <ul><li>What is your goal? </li></ul><ul><li>Who do you want to influence? </li></ul><ul><li>Where is y...
SUCCESS WERKS   <ul><li>Bonus:  </li></ul><ul><li>5 Biggest Mistakes </li></ul><ul><li>3 Terrific Twitter Tools </li></ul>...
SUCCESS WERKS   npham@ SUCCESSWERKS .com (804) 708-7637 Linkedin: www.linkedin.com/in/nhatpham  Ustream.tv: www.RoadWarrio...
<ul><li>Special Offer: </li></ul><ul><li>Linkedin Book </li></ul><ul><li>Linkedin DVD </li></ul><ul><li>Facebook e-Book </...
Upcoming SlideShare
Loading in …5
×

Social Networking Simplified with Notes

1,087 views
994 views

Published on

Social Networking Simplified helps Sales & Professionals get the most out of Linkedin, Facebook & Twitter.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,087
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
52
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Social Networking Simplified with Notes

    1. 1. Social Networking Simplified Laura Posey Dancing Elephants Nhat Pham SUCCESSWERKS *
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>What is Social Networking? </li></ul><ul><li>What are Linkedin, Facebook & Twitter? </li></ul><ul><li>Linkedin & Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Using Social Networking to Stay Top of Mind </li></ul><ul><li>Tools to stay on top of your networks </li></ul><ul><li>Strategies/Take-aways </li></ul><ul><li>Exclusive Bonus </li></ul><ul><li>Special Offer Today </li></ul>
    3. 3. Nhat Pham <ul><li>Vietnam </li></ul><ul><li>Richmond, VA </li></ul><ul><li>Technology </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Phamily </li></ul>
    4. 4. Social Media
    5. 5. Social Networking- What’s it NOT <ul><li>Not a </li></ul><ul><li>Virtual Salesman </li></ul><ul><li>or Peddler ! </li></ul>
    6. 6. Social Networking <ul><li>World’s Biggest Cocktail Party </li></ul><ul><li>Net-WORK </li></ul><ul><li>2-way Conversation </li></ul><ul><li>Community </li></ul>
    7. 7. 3 Keys to Social Networking <ul><li>Relationships </li></ul><ul><li>Adding Value </li></ul><ul><li>Work 2.0 </li></ul>
    8. 8. Why these Three? <ul><li>Social </li></ul><ul><li>Casual </li></ul><ul><li>Rich Content </li></ul><ul><li>Everyone </li></ul><ul><li>Interactive </li></ul><ul><li>Professional </li></ul><ul><li>Exclusive </li></ul><ul><li>Expertise </li></ul><ul><li>Business </li></ul><ul><li>Connections </li></ul><ul><li>mixed Bag </li></ul><ul><li>Convention </li></ul><ul><li>Conversation </li></ul><ul><li>Topics </li></ul><ul><li>Relevancy </li></ul>
    9. 9. Social Demographics
    10. 10. Linkedin <ul><li>Released 2003 </li></ul><ul><li>Professional Social Network </li></ul><ul><li>36 Million Users </li></ul><ul><li>170 Different Countries </li></ul>
    11. 11. 5 Linkedin Benefits <ul><li>Great for “VITO” </li></ul><ul><li>Network with other Professionals </li></ul><ul><li>Client Recommendations & Referrals </li></ul><ul><li>SEO Ranking </li></ul>
    12. 12. Navigating of Linkedin
    13. 13. Creating a Magnetic Profile
    14. 14. 3 Degrees of Relationship
    15. 15. Linkedin Success Strategies <ul><li>Join Groups </li></ul><ul><li>Update Status </li></ul><ul><li>Answer Questions </li></ul>
    16. 16. Facebook <ul><li>Founded 2004 </li></ul><ul><li>Started at Harvard University </li></ul><ul><li>2005: Open to High School Students </li></ul><ul><li>2006: Open to Everyone with Email </li></ul><ul><li>700 Employees </li></ul><ul><li>Advertisers: Microsoft’s Advertising Inventory </li></ul><ul><li>Over 28 Languages </li></ul>
    17. 17. Facebook Benefits <ul><li>Widely Used </li></ul><ul><li>Social CRM </li></ul><ul><li>Find Old Friends/Associates </li></ul><ul><li>Expand Referral Network </li></ul>
    18. 18. Navigating Facebook
    19. 19. Magnetic Facebook Profile
    20. 20. Magnetic Facebook Profile
    21. 21. Facebook
    22. 22. Build your Social Network faster <ul><li>Find influencers </li></ul><ul><li>Use import & </li></ul><ul><li>plug-in tools </li></ul><ul><li>Update often </li></ul>
    23. 23. Becoming the influencer <ul><li>Add value </li></ul><ul><li>Introduce, suggest & recommend </li></ul><ul><li>Become your Group Administrator </li></ul>
    24. 24. First Page Ranking
    25. 25. First Page Ranking
    26. 26. Advanced Strategy <ul><li>Start a Group </li></ul><ul><li>Contribute to Group </li></ul><ul><li>Admin the Group </li></ul>
    27. 27. <ul><li>Created 2006 </li></ul><ul><li>25 Employees </li></ul><ul><li>Different Languages </li></ul><ul><li>Up to 140 characters & attach rich-content </li></ul>Twitter
    28. 28. Twitter <ul><li>140 characters </li></ul><ul><li>Immediate </li></ul><ul><li>Follow, Converse, Inform </li></ul>
    29. 29. Why “Tweet”? <ul><li>What are you doing? </li></ul><ul><li>Comment/Feed Back </li></ul><ul><li>Add Value </li></ul><ul><li>Build Relationships </li></ul>
    30. 30. <ul><li>Build Relationships Quickly </li></ul><ul><li>Real-time Conversation </li></ul><ul><li>Stay on top of Who’s Who </li></ul>4 Twitter Benefits
    31. 31. Navigating Twitter
    32. 32. Magnetic Twitter Profile
    33. 33. Strategies <ul><li>Develop a purpose & strategy </li></ul><ul><li>Allot time (daily, weekly) </li></ul><ul><li>Update, Update, Update </li></ul><ul><li>Use other web tools </li></ul><ul><li>Get help </li></ul>
    34. 34. Advanced Strategies <ul><li>“ Makeover” your Profile </li></ul><ul><li>Use plug-ins </li></ul><ul><li>Tool bars </li></ul><ul><li>Mobile Devices </li></ul>
    35. 35. <ul><li>Takes Time </li></ul><ul><li>Learning Curve </li></ul><ul><li>Investment in Energy </li></ul>Realities
    36. 36. Keys <ul><li>Build Relationships </li></ul><ul><li>Add/Contribute </li></ul><ul><li>Be You! </li></ul><ul><li>Call to Action </li></ul>
    37. 37. Social Selections? <ul><li>What is your goal? </li></ul><ul><li>Who do you want to influence? </li></ul><ul><li>Where is your sphere of influence? </li></ul><ul><li>Can you do it all? ... </li></ul>
    38. 38. SUCCESS WERKS <ul><li>Bonus: </li></ul><ul><li>5 Biggest Mistakes </li></ul><ul><li>3 Terrific Twitter Tools </li></ul><ul><li>Nhat’s Automation Secrets </li></ul><ul><li>Go to http://blog.successwerks.com/?p=138 </li></ul>
    39. 39. SUCCESS WERKS npham@ SUCCESSWERKS .com (804) 708-7637 Linkedin: www.linkedin.com/in/nhatpham  Ustream.tv: www.RoadWarriorShow.com Twitter: @NhatPham Facebook: Nhat Pham
    40. 40. <ul><li>Special Offer: </li></ul><ul><li>Linkedin Book </li></ul><ul><li>Linkedin DVD </li></ul><ul><li>Facebook e-Book </li></ul><ul><li>First 10 people $250 </li></ul><ul><li>will get 1 hour Consult </li></ul>$97 http://www.etouches.com/SpecialOffer

    ×