Your SlideShare is downloading. ×
Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2

791
views

Published on

Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit …

Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit
www.SUCCESSWERKS.com

Published in: Business, Technology

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
791
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 100o True fans – Kevin Kelly
  • Explosion
  • Explosion
  • Transcript

    • 1. SOCIAL NETWORKING OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?) Nhat Pham @NhatPham #CGT10
    • 2. C-Level of Social Marketing Success™
      • Cultivate Common Cause
              • Find your why
              • It doesn’t have to be warm & fuzzy
              • Connect to them on emotional level
    • 3. Best Practice
      • Know your purpose/goal
      • Develop a Plan and Strategy
      • Decide metrics to use
      • Measure your results
    • 4. Benjamin Moore
      • 76% of budget to Social Marketing ($15M)
      • Facebook, Twitter, YouTube
      • Over 16K Likes
      • Buyers?
    • 5. Benjamin Moore
      • 76% of budget to Social Marketing ($15M)
      • Facebook, Twitter, YouTube
      • Over 16K Likes
      • Buyers?
    • 6. Benjamin Moore
      • 76% of budget to Social Marketing ($15M)
      • Facebook, Twitter, YouTube
      • Over 16K Likes
      • Buyers?
    • 7. ROI Case Study- Puritan Cleaners
      • Richmond, VA based cleaners
      • 13 locations
      • Challenge
      • Want to capture more emails
      • One week Social Campaign
    • 8. ROI Case Study- Puritan Cleaners
      • Solution
      • Free Pants Wednesday
      • Facebook, Twitter, YouTube
      • Other local sites
    • 9. ROI Case Study- Puritan Cleaners
      • Results
      • 1123 pants cleaned
      • Opt-in 611 new valid emails
      • 2247 additional articles of clothing
      • 27.6% increase in revenues
    • 10. Case Study: Tots-on-the-Go
      • Strollers & Travel gear for Moms
      • Blog/YouTube – Increase stroller sales
      • 3% sales came directly from Twitter first month
    • 11. Case Study: Mekong Restaurant
    • 12. Case Study: Mekong Restaurant Metrics
    • 13. Case Study: Mekong Restaurant Metrics
    • 14. Next Steps
      • Decide which Social Platforms to Use
      • Start from Inside Out
      • Develop plan
      • Keep Learning
      • Train Internal or Outsource
    • 15. Bonus – Twitter on Training Wheels
      • Follow People
      • Follow #Hashtags
      • Tweetbeep
      • Tweetdeck
      • Tweet
    • 16.
      • Nhat Pham
      • npham@ SUCCESS WERKS.com
      • 804.708.7637
      • in/NhatPham
      • /NhatPham
      • @NhatPham
      • #CGT10
      • RoadWarriorShow.com
      Contact

    ×