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Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
Making Facebook, Twitter & Social Networking  buzz for Your Business
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Making Facebook, Twitter & Social Networking buzz for Your Business

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Making Facebook, Twitter & Social Networking buzz for Your Business …

Making Facebook, Twitter & Social Networking buzz for Your Business

w Nhat Pham
Social Media
Strategist| Author| Speaker
Atlantic City
1/27/11

Published in: Technology, Business
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  • 1. Making Facebook, Twitter & Social Networking Buzz for Your BusinessEastern Conference 2011Atlantic City Social Media#NPMA11 Strategist/Author/Speaker @NhatPham 1 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 2. Background Refugee from Vietnam Sales & Marketing Been in Internet since 90’s Technology “Nut” Love PeoplePhamily Guy 2 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 3. How People often Choose Today Word-of-Mouth Traditional Advertising Email Marketing Mobile Text Marketing Google Places Search Engines  Web Site Blogs Social Networks 3 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 4. Social Media ROI 4 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 5. Social Networking WIFFM1. That’s where your customers hangout2. Social CRM3. Brand you! - Stay top of Mind4. Opt-in Message5. Google Juice aka SEO6. Local DominationBonusFREECost-effective 5 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 6. Be Smart, Be Aware Conversation is happening with your without YOU! Is it about you? It’s Social! Be Genuine It’s NOT a Fad Don’t do it if you SUCK! M3 Be R.A.W.***It’s NOT FREE 6 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 7. Extend Your Reach 7 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 8. Customer Lifecycle Click on Image above to watch Video on YouTube 8 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 9. C-Level of Social Marketing Success™ Create a Community • Like-minded people • Get engagement • You have a “Tribe” Cultivate Common Cause  Find your why  It doesn’t have to be warm & fuzzy  Connect to them on emotional levelConnect with customers, clients, colleagues  Link to them on all sites  Use Multiple modalities  Give them a reason to connect 9 © 2010 SUCCESSWERKS. Do Not Copy or Distribute. 9
  • 10. Best Practice  Know your purpose/goal  Develop a Plan and Strategy  Decide metrics to use  Measure your results 10 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 11. Best Practice M3 Market Message Method 11 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 12. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 12 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 13. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 13 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 14. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 14 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 15. ROI Case Study- Puritan Cleaners Richmond, VA based cleaners 13 locationsChallenge Want to capture more emails One week Social Campaign 15 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 16. ROI Case Study- Puritan Cleaners Solution  Free Pants Wednesday  Facebook, Twitter, YouTube  Other local sites 16 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 17. ROI Case Study- Puritan CleanersResults 1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues 17 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 18. Case Study: Mekong Restaurant 18 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 19. ROI Case Study- Mekong Restaurant Solution  Facebook Profile, Group, Fan page  Twitter & Foursquare  Weekly YouTube Videos  Other local sites 19 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 20. Case Study: Mekong RestaurantMetrics 20 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 21. Case Study: Mekong RestaurantDemographic Info of 4905 Fans 21 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 22. Be R.A.W. Relationships Add Value Work 2.0 22 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 23. Next Steps Social Networking 101  Decide which Social Platforms to Use  Start from Inside Out  Develop plan  Keep Learning  Train Internal or Outsource 23 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 24. Recap Social Networking 101 M3 How will you attract a Tribe Goal & Plan Be R.A.W. Goal-to-Action Measure it 24 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 25. Bonus – Twitter on Training Wheels  Follow People  Follow #Hashtags  Tweetbeep  Tweetdeck  Tweet 25 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  • 26. Contact Nhat Pham npham@successwerks.com 804.708.7637 in/NhatPham /NhatPham @NhatPham RoadWarriorShow.com Monday’s 9AM ET 26 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.

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