Making Facebook, Twitter & Social Networking                  Buzz for Your BusinessEastern Conference 2011Atlantic City  ...
Background Refugee from Vietnam Sales & Marketing Been in Internet since 90’s Technology “Nut” Love PeoplePhamily Gu...
How People often Choose Today                Word-of-Mouth                Traditional Advertising                Email ...
Social Media ROI                                                                     4                   © 2010 SUCCESSWER...
Social Networking WIFFM1.   That’s where your customers hangout2.   Social CRM3.   Brand you! - Stay top of Mind4.   Opt-i...
Be Smart, Be Aware Conversation is happening with your    without YOU! Is it about you? It’s Social! Be Genuine It’s N...
Extend Your Reach                                                                      7                    © 2010 SUCCESS...
Customer Lifecycle   Click on Image above to watch Video on YouTube                                                       ...
C-Level of Social Marketing Success™             Create a Community                   •      Like-minded people           ...
Best Practice                 Know your purpose/goal                 Develop a Plan and                  Strategy       ...
Best Practice M3 Market Message Method                                                                       11        ...
Benjamin Moore   76% of budget to Social Marketing ($15M)   Facebook, Twitter, YouTube   Over 16K Likes   Buyers?     ...
Benjamin Moore   76% of budget to Social Marketing ($15M)   Facebook, Twitter, YouTube   Over 16K Likes   Buyers?     ...
Benjamin Moore   76% of budget to Social Marketing ($15M)   Facebook, Twitter, YouTube   Over 16K Likes   Buyers?     ...
ROI Case Study- Puritan Cleaners Richmond, VA based cleaners 13 locationsChallenge Want to capture more emails One wee...
ROI Case Study- Puritan Cleaners                 Solution                  Free Pants Wednesday                  Faceboo...
ROI Case Study- Puritan CleanersResults   1123 pants cleaned   Opt-in 611 new valid emails   2247 additional articles o...
Case Study: Mekong Restaurant                                                                                  18         ...
ROI Case Study- Mekong Restaurant                Solution                 Facebook Profile, Group, Fan                  p...
Case Study: Mekong RestaurantMetrics                                                                                   20 ...
Case Study: Mekong RestaurantDemographic Info of 4905 Fans                                                                ...
Be R.A.W. Relationships Add Value Work 2.0                                                                    22       ...
Next Steps   Social Networking 101              Decide which Social Platforms               to Use              Start fr...
Recap         Social Networking 101   M3   How will you attract a Tribe   Goal & Plan   Be R.A.W.   Goal-to-Action  ...
Bonus – Twitter on Training Wheels                      Follow People                      Follow #Hashtags             ...
Contact                Nhat Pham          npham@successwerks.com               804.708.7637               in/NhatPham     ...
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Making Facebook, Twitter & Social Networking buzz for Your Business

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Making Facebook, Twitter & Social Networking buzz for Your Business

w Nhat Pham
Social Media
Strategist| Author| Speaker
Atlantic City
1/27/11

Published in: Technology, Business
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Making Facebook, Twitter & Social Networking buzz for Your Business

  1. 1. Making Facebook, Twitter & Social Networking Buzz for Your BusinessEastern Conference 2011Atlantic City Social Media#NPMA11 Strategist/Author/Speaker @NhatPham 1 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  2. 2. Background Refugee from Vietnam Sales & Marketing Been in Internet since 90’s Technology “Nut” Love PeoplePhamily Guy 2 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  3. 3. How People often Choose Today Word-of-Mouth Traditional Advertising Email Marketing Mobile Text Marketing Google Places Search Engines  Web Site Blogs Social Networks 3 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  4. 4. Social Media ROI 4 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  5. 5. Social Networking WIFFM1. That’s where your customers hangout2. Social CRM3. Brand you! - Stay top of Mind4. Opt-in Message5. Google Juice aka SEO6. Local DominationBonusFREECost-effective 5 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  6. 6. Be Smart, Be Aware Conversation is happening with your without YOU! Is it about you? It’s Social! Be Genuine It’s NOT a Fad Don’t do it if you SUCK! M3 Be R.A.W.***It’s NOT FREE 6 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  7. 7. Extend Your Reach 7 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  8. 8. Customer Lifecycle Click on Image above to watch Video on YouTube 8 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  9. 9. C-Level of Social Marketing Success™ Create a Community • Like-minded people • Get engagement • You have a “Tribe” Cultivate Common Cause  Find your why  It doesn’t have to be warm & fuzzy  Connect to them on emotional levelConnect with customers, clients, colleagues  Link to them on all sites  Use Multiple modalities  Give them a reason to connect 9 © 2010 SUCCESSWERKS. Do Not Copy or Distribute. 9
  10. 10. Best Practice  Know your purpose/goal  Develop a Plan and Strategy  Decide metrics to use  Measure your results 10 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  11. 11. Best Practice M3 Market Message Method 11 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  12. 12. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 12 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  13. 13. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 13 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  14. 14. Benjamin Moore 76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers? 14 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  15. 15. ROI Case Study- Puritan Cleaners Richmond, VA based cleaners 13 locationsChallenge Want to capture more emails One week Social Campaign 15 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  16. 16. ROI Case Study- Puritan Cleaners Solution  Free Pants Wednesday  Facebook, Twitter, YouTube  Other local sites 16 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  17. 17. ROI Case Study- Puritan CleanersResults 1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues 17 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  18. 18. Case Study: Mekong Restaurant 18 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  19. 19. ROI Case Study- Mekong Restaurant Solution  Facebook Profile, Group, Fan page  Twitter & Foursquare  Weekly YouTube Videos  Other local sites 19 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  20. 20. Case Study: Mekong RestaurantMetrics 20 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  21. 21. Case Study: Mekong RestaurantDemographic Info of 4905 Fans 21 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  22. 22. Be R.A.W. Relationships Add Value Work 2.0 22 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  23. 23. Next Steps Social Networking 101  Decide which Social Platforms to Use  Start from Inside Out  Develop plan  Keep Learning  Train Internal or Outsource 23 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  24. 24. Recap Social Networking 101 M3 How will you attract a Tribe Goal & Plan Be R.A.W. Goal-to-Action Measure it 24 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  25. 25. Bonus – Twitter on Training Wheels  Follow People  Follow #Hashtags  Tweetbeep  Tweetdeck  Tweet 25 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  26. 26. Contact Nhat Pham npham@successwerks.com 804.708.7637 in/NhatPham /NhatPham @NhatPham RoadWarriorShow.com Monday’s 9AM ET 26 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.

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