How mobile marketing can bring you more businessPresentation Transcript
HOW MOBILE MARKETING CAN BRING YOU MORE BUSINESS
OVERVIEW• Visibility and Brand Loyalty• Mobile Websites• Mobile Directories• QR Codes• Text Messaging
VISIBILITY• If you want your company to be found by potential customers, then you need to be where people are looking.• How many people do you know that don’t own a mobile phone?
BRAND LOYALTY• Mobile marketing is great way to build up brand loyalty through personal communication and by making sure that you are available to your customers wherever they are.
MOBILE WEBSITES• Many business owners believe that their websites will look fine on a mobile phone, but that is not true.• Many sites do not convert well and since they become difficult to see and use, mobile visitors give up.
MOBILE WEBSITES• Gone are the days when you needed information, but had to wait until you had access to a computer to find it.• Information is easily gathered using mobile phones and the Internet.
MOBILE WEBSITES• More people actually own a mobile phone instead of a PC or a laptop.• Mobile sites offer advantages that standard websites can’t. • Click to call
MOBILE WEBSITES• Keep Your Mobile Website simple, so that people do not have to wade through flashy sales tricks to get to what they need.• Keep your contact information and business details where it can be readily seen.• Restaurants that offer delivery should have a menu available.
MOBILE DIRECTORIES• Mobile Directories are important for helping customers find you when they don’t know you.• Many mobile directories offer similar benefits as having your own site, such as the ability to post menus and special offers.
MOBILE DIRECTORIES• The more active and credible you are in Mobile Directories, the more people will see your business.• Mobile directories are used by people who are on the go and need a fix for their problem.• They have intent to buy.
MOBILE DIRECTORIES• Some Mobile directories such as Foursquare allow a customer to check into your business when they visit you.• There are various titles to earn, such as mayor, and you can offer specials to people who earn them, encouraging repeat business.
MOBILE DIRECTORIES• When people are viewing mobile directories, it generally means that they are looking to contact a business immediately and negative reviews or a lack of reviews could lead them to move on because they don’t have the time to do more research.
MOBILE DIRECTORIES• When mobile directories offer the option to add a special offer to your listing, you should do so.• The more that your listing caters to the need of the viewer, the more likely it is that they will become a customer.
QR CODES• QR or Quick Response codes are another great way to use mobile marketing to offer incentives to your customer base.• QR Technology is free for you to download and free for your customers to scan with apps on their phones.
QR CODES• QR codes have a surprising range of use.• They can be used with a simple invitation for customers to scan and be added to your contact list.• Some companies have even hidden them around large events and used them as a scavenger hunt for users to earn a prize.
QR CODES• If you want to build a list of mobile subscribers or send people to your Facebook Page or website, you can use QR codes.• By using QR Codes you will be saving money on any kind of physical form that your customer would fill out. (Promote going green)
QR CODES• There are many interesting ways for you to entice customers to scan your code. You could offer freebies and discounts, answers to fun riddles and more!• No more putting an entry form in a box and entering that data manually.
TEXT MESSAGING• Text Messaging is another easy way to capture your customers’ information.• By having a text marketing campaign, Customers can just text their name to your number and be subscribed to your mobile list.
TEXT MESSAGING• Another great thing about text marketing is that it is a quick way to reach a large group of people.• It is also cost effective and environmentally friendly because you won’t be leaving a paper trail.
TEXT MESSAGING• Even with email marketing, customers usually still have to print out the coupon, whereas with texts, they can show a cashier the deal right on their phones.
TEXT MESSAGING• Text Messaging is a great way to send your customer base deals quickly.• This is helpful if your restaurant is having a slow night or if an appointment has just opened up at your office.
TEXT MESSAGING• 90% of text messages are read within the first minute whereas emails can sit in an inbox for weeks or be deleted without being opened.
TEXT MESSAGING• Texts can be used for more than just spreading special offers, they can also be used to inform customers about new products and services.
TEXT MESSAGING• Make sure that when you send a text that you include your business name, so that they will know it’s from you if they don’t have your number saved.• Also be sure to add an option for them to opt-out of the texts.
TEXT MESSAGING• Make sure you understand the Anti-Spam Legislation based on the Telephone Consumer Protection Act before you start your text campaign.• Make sure your text marketing works together with your other marketing tools.
MOBILE MARKETING• Mobile Marketing is a great, cost effective way to reach a lot of new and repeat customers.• Start using this marketing technique before your competitors do.
MOBILE MARKETING• Mobile Marketing can be more personal and enticing than other forms of marketing.• Reach your customers where they spend most of their time.
RECAP• Visibility and Brand Loyalty• Mobile Websites• Mobile Directories• QR Codes• Text Messaging
THANK YOU• For more information on a mobile marketing campaign for your business, contact us:• Email:• Phone: