6 Tips For Marketing Your Patient Portal
 

6 Tips For Marketing Your Patient Portal

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Marketing your patient portal to patients has become more important with the addition of a new Meaningful Use Replacement measure. ...

Marketing your patient portal to patients has become more important with the addition of a new Meaningful Use Replacement measure.
In 2014, this Meaningful Use Stage 1 core measure of ‘timely electronic access to health information’ will be replaced with a new measure which requires 50% of a provider’s patients to have the ability to view online, download and transfer information within 4 days of being available to the provider. The new measure also requires that a provider ensures that 5% their patients have access to their health information online successfully.
This slideshare will share useful tips of how to market and educate patients on your patient portal. For more information of patient portals check out one of the below resources.
Patient Portal: Why You Need One: http://www.successehs.com/item/patient-portal-why-you-need-one.htm
5 Tips for Successfully Launching Your Patient Portal: http://www.successehs.com/item/5-tips-for-successfully-launching-your-patient-portal.htm


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    6 Tips For Marketing Your Patient Portal 6 Tips For Marketing Your Patient Portal Presentation Transcript

    • 6 tips for marketingYOUR PATIENT PORTAL
    • IMG SOURCE: http://www.foxnews.comPATIENT PORTAL: THE FACTS
    • Patient Portal: The FactsAccording to a new survey by AmericanEHRPartners, the number of practices with apatient portal increased from 20 percent in2010 to 40 percent in 2012.
    • Patient Portal: The FactsThat’s great news BUT….
    • Patient Portal: The FactsThat’s great news BUT….the CMS reported in October 2012 that 70%of physicians who achieved Stage 1exercised an exclusion clause to the corerequirement that they provide an electroniccopy of patient records within three daysto 50% of patients who request them.
    • Patient Portal: The FactsWHICH MEANS….
    • Patient Portal: The FactsWHICH MEANS….Those doctors were not able to meet therequirement simply because none of theirpatients asked for their health records.
    • Patient Portal: The FactsIn 2014, this Meaningful Use Stage 1 coremeasure of ‘timely electronic access to healthinformation’ will be replaced with a newmeasure.
    • Patient Portal: The FactsIn 2014, this Meaningful Use Stage 1 coremeasure of ‘timely electronic access to healthinformation’ will be replaced with a newmeasure.New measure: 50% of a provider’s patientsable to view online, download and transferinformation within 4 days of being available tothe provider.
    • Patient Portal: The FactsAND …..
    • Patient Portal: The FactsAND …..the new replacement measure requires that aprovider ensures that 5% their patients haveaccess to their health information onlinesuccessfully.
    • Patient Portal: The FactsWhat does this mean?
    • Patient Portal: The FactsWhat does this mean?Getting patients engaged will ultimately affectyour bottom line.
    • PERSONALIZEDCARE PLANSIMG SOURCE: http://www.theknowledgepartnershi7 TIPS FOR MARKETING YOURPATIENT PORTAL
    • PERSONALIZEDCARE PLANSIMG SOURCE: http://www.ltcreativellc.com/1. DISTRIBUTE PROMOTIONAL MATERIAL
    • DISTRIBUTE INFORMATIONCreate informational handouts onhow to access and use the portaland place at front desk and waitingrooms.
    • DISTRIBUTE INFORMATIONUse materials to highlight ways theportal benefits the patient.
    • PERSONALIZEDCARE PLANSIMG SOURCE: http://blogs.einstein.yu.edu2. SHOWCASE THE PORTAL BYPROVIDING ACCESS IN WAITING ROOM.
    • SHOWCASE PORTALPlace a tethered tablet or computerin the waiting room where patientscan register to use the portal.
    • SHOWCASE PORTALDitch the forms.Have patient’s complete necessaryregistration forms such asdemographic and past medicalhistory information in the portal.
    • IMG SOURCE: http://mattofact.com3. USE GOOD OLE’ FASHIONED SNAILMAIL.
    • SEND MAILSend postcards introducing the portalto all active patients.Include tips for best use and answersto common questions
    • SEND MAILEncourage patients to use the portalto request their next appointment ormedication refill.
    • IMG SOURCE: http://mtdeafblind.ruralinstit4. PROMOTE THROUGH EXISTINGCHANNELS
    • Use existing channelsInclude portal info on existingcommunications like newsletters, emailblasts and text messages.
    • Use existing channelsUse intriguing tag lines like:“Tired of playing phone tag? Askabout our patient portal.”
    • IMG SOURCE: http://www.omgnational.com/5. EDUCATE THEM WHILE THEY ARE ONHOLD.
    • ON-Hold educationDitch the elevator music.Change your practice’s on-hold musicto an educational message introducingthe patient portal and its benefits.
    • IMG SOURCE: http://www.themillionairesecrets.net/6. PROMOTE IN-OFFICE & ONLINE
    • IN-OFFICE & ONLINE PROMOTIONDisplay an ‘Ask us about our patientportal’ window cling!
    • IN-OFFICE & ONLINE PROMOTIONProminently display a link to the portalon your website and information onuse instructions and benefits.
    • Wantto learn more about patient portals?http://www.successehs.com/item/patient-portal-why-you-need-one.htm