Attraction Marketing: Your Online Lead Generation System


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You need an Online Lead Generation System in order to get a constant stream of clients.

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Attraction Marketing: Your Online Lead Generation System

  1. 1. Attraction Marketing Online Lead Generation System
  2. 2. What is a Lead Generation System? A Lead Generation System is a way to convert your visitors into prospects, and your prospects into clients. Here is a graphic representation of what Attraction Marketing’s Lead Generation System looks like:
  3. 3. What is a Lead Generation System?
  4. 4. Attract Traffic First, we have to create content through various media:
  5. 5. Attract Traffic After creating content, we need to drive traffic to it. Traffic comes from various sources: 1. Your content (articles and videos) go to directories and social media sites which point back to your website:
  6. 6. Attract Traffic
  7. 7. Attract Traffic
  8. 8. Attract Traffic 2. Search Engine Optimisation Search Engine Optimisation is the process of getting your content and website found when people perform searches on sites such as Google or Yahoo. Better search engine rankings mean you get seen by more people - and that increases traffic to your website. The following ways help search engine traffic to your website.
  9. 9. Search Engine Optimisation • • • • • • • • Basic Optimisation – keywords, meta tags Google AdWords Facebook Ads Social Networking Article Marketing Newsletters Directory Listings Classified ads
  10. 10. Search Engine Optimisation
  11. 11. Capture Leads In order to capture leads, you need a powerful and irresistible “magnet” offer. This usually takes the form of a free report, free video training or free newsletter.
  12. 12. Capture Leads You have to have a lead capture form to capture the name and email address of your prospect. The prospect giving you their name and email address is a sure sign that they are interested in your service, and want to know more.
  13. 13. Nurture Prospects Most of your prospects won’t immediately buy after seeing your advertisement. They usually buy when you have won their trust. Research has shown that people need contact from you an average of seven times before they feel they know you.
  14. 14. Nurture Prospects You therefore need a systematic approach for developing their trust and converting them to sales.
  15. 15. Nurture Prospects It is not a secret that many small businesses don’t follow up with prospects like they should. However, consistent, valuable follow up messages create a huge competitive edge for your small business. As long as you follow up with a clear plan.
  16. 16. Nurture Prospects Prospective customers who sign up for your news want to hear from you, but no-one likes being overwhelmed by too many messages.
  17. 17. Nurture Prospects You need to create a consistent timeline that follows up with the needs of your customers. Some businesses can get away with daily messages, but most would be happy with once or twice a week. You can’t overstay your welcome.
  18. 18. Nurture Prospects Your messages should be personalised, using the prospect’s name. This creates a higher response rate than a mass email.
  19. 19. Convert Sales There are various ways you can convert a prospect to a customer. If you have physical products to sell you can do so through a shopping cart feature. If you sell a service, it can be done through email marketing and a call to action resulting in a physical sale.
  20. 20. Deliver and Satisfy It is important that you have good customer service and after sales service. This will keep the customer coming back to you if they need one of your other products or services or a repeat product or service. You can also have satisfaction surveys or surveys finding out the needs of your customers so you can provide an even better service.
  21. 21. Upsell Customers One of the very first lessons business owners learn is that 80% of your profits come from 20% of your customers. Also: obtaining new customer costs 5 to 7 times more than retaining an existing customer. Yet most small business owners spend all their time focusing on getting new customers.
  22. 22. Upsell Customers On-going communication with your existing customers is essential, and shouldn’t end once you’ve made one sale. If your customer service was good, customers will be more likely to make a repeat sale from you rather than looking elsewhere.
  23. 23. Upsell Customers This is why you need to continue to nurture your relationship with your existing customers. We can automate this process as well, building it into the system.
  24. 24. Get Referrals Getting referrals is a free way of getting new customers. Many small business owners leave this to chance, not realising that this should also be a process, and can also be automated.
  25. 25. Get Referrals There are also other ways to get referrals than getting it from satisfied customers. You can get affiliates to sell for you. The best thing about affiliates is the Return On Investment that it gives you. You pay a percentage to the affiliate. This could yield amazing returns.
  26. 26. Conclusion Attraction Marketing not only gives you a website, but it gives you an Online Lead Generation System. We are all about results. This ensures that your website works for you 24/7 like a salesperson that you don’t have to pay. Not only does it generate leads, but it keeps in touch with them automatically, and follows up with offers until they eventually associate you with that product or service that they were after.
  27. 27. Conclusion It helps establish you as the authority figure that you are in your field, which draws clients to you like a magnet.
  28. 28. More Information For more information Call Hannah 021 137 6889 Or Roy 022 061 6249