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Ester Wender, Basketball Unites, Nederlandse Basketball

Ester Wender, Basketball Unites, Nederlandse Basketball

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    Basketball Unites Basketball Unites Presentation Transcript

    • Netherlands Basketball Federation
      • Approximately 350 clubs, 5 regions. 41.000 members
      • One of 9 sports federations to be part in large, government funded project, in 11 cities in the Netherlands (2006-2010)
      • Initial goal: obtain an increase of 15% (non-western) immigrant members into clubs
      • Result basketball (30 clubs): 113% increase
      • Overall increase of approximately 1400 new members
      • Opportunity to develop new basketball activities for all age groups
      • Project title: Basketball Unites!
    • Basketball Unites! Basketbal Unites offers different and accessible basketball fun for everyone - Basketball unites all! -
    • Strategy Kids ages 4-12 Youth over 12
    •  
    •  
    • PROJECT STREETWISE A research into the potential of playing sports in public areas
    • PROJECT STREETWISE
      • Main conclusions
      • Safe and attractive, multi-functional playgrounds
      • Software important!
      • Work together with existing partners/foundations
      • Involve neighbourhood in development
      • Involve local government
      • Involve local sports clubs
      • Create schoolsports clubs
      • Main objectives
      • Make sports visible in neighbourhood
      • Create ‘new’ ways of sports
      • Reach new target groups
      • Fight obesity
      • Fight neighbourhood problems
      • Focus on social values of sports
      • Improve image of sports
      • Improve infrastructure
    •  
    • THANK YOU FOR YOUR ATTENTION! If you would like more information, please contact: Esther Wender Programmamanager Basketball Unites! [email_address] Tel: ++ 31 6 2060 1948