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According to the Experian’s The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S.
While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of today’s marketing discussions.
We see more and more companies shifting from “What is social media and why do we need to jump on the bandwagon?” to “How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line?”
In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.