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Ramandeep&subrinasummerfab blog[1]

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  • F.a.B stats on visits -63 page views- Absolute 67-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate-80.72% New visits Est. How long people should have tookenTime on Site: 20 minutesPages per Visit: 8Unique Visitors: 30Hits: 150-200Blog Rank: 320,534Website Grader: 75%
  • F.a.B stats on visits -63 page views- Absolute 67-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate-80.72% New visits Est. How long people should have tookenTime on Site: 20 minutesPages per Visit: 8Unique Visitors: 30Hits: 150-200Blog Rank: 320,534Website Grader: 75%
  • Due to an error on the website we could only track 3 days
  • Add more different trends which means looking for the latest and newest trends before they become popularWe should make our own youtube videos maybe ask people what they’re favourite fashion trends areMake our pictures look more attractive and uniqueUsing other blog website likes tumblr can give us more audience reach and various selections on target markets and how we post our blog
  • Transcript

    • 1. SummerF.a.B
      Fashion.and.Beyond
      By: SubrinaYadram & RamandeepSidhu
    • 2. Perspectives
      Internet marketing is a growing marketing tool.
      Social media is a very popular tool and is a method to promote a company’s product or service.
      Smart phones are an easy way to access social media, and keep you up to date.
    • 3. Overview
    • 4. Blog Topic
      Is About our opinions on fashion, accessories, food and beyond.
      We comment and post pictures of our favourite styles and get you ready for summer.
      YouTube videos of other youtubers videos are uploaded to our blog post.
      Summer F.A.B blog has a tab with links to websites mentioned in our posts.
    • 5. Persona
      SummerF.A.BGirls.  Fun, flirty and trendy. Fashion, shoes and accessories. Want to be stylish and a trendsetter. Must love being unique and fashion forward.
    • 6. Blog Titles
      FA Favourite Nail Polishes!
      Hairstyles
      Rompers, Crop Tops & Maxis...Oh My!
      Clothes
      Makeup
      Summer Scents...So Hot!
      FAB Summer Drinks
      Summer FAB Desserts
      FAB Summer Shoes!
      FAB Accessories
    • 7. Facebook
    • 8. Twitter
    • 9. YouTube Channel
    • 10. Metrics from Google analytics
      All Visitors
      Graph :
      June 1, 2011 – July 21, 2011
      How many page visits -63 page views
      - 67 Unique Visitors-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate- 80.72% New visits
    • 11. Metrics from google analytics
      How was Summer F.a.B blog viewed? -Internet was 78 visits at a percentage rate of 89%
      -Safari visits were 5 at a percentage 5%
      -Firefox visits were 3 at a percentage 3%
      -Blackberry9700 visits were 1 at percentage 1%
      Web Browsers
    • 12. Metrics from Google analytics
      New & Returning Visitors
      Returning Visits was 16
      New Visitors was 67
    • 13. Ice Rocket
      From the date ranked we had 5 views in 3 days
    • 14. Hits & Visits- Day-by-Day Ranking
      Results for the day to day rank was not calculated.
    • 15. Business Review
    • 16. Blog
      Summer F.a.B blog has been ranked
      89 out of a 100
    • 17. Top 5 page views
      1
      2
      3
      4
      5
    • 18. FaceBook
      Our Facebook page had only 2 “Likes”
      It was not effective than Twitter
    • 19. Twitter
      Twitter counter number of followers are 8
      Our twitter grader had a grade of 25 out 100
    • 20. YouTube
      The highest viewed page views had more YouTube videos.
    • 21. Recommendations
    • 22. Website
      Summer F.A.B will not have a website!
      www.summerfab.ca
    • 23. Blog
      Changes to our blog:
      Add more different trends
      Our own YouTube videos
      Attractive pictures
      Use other blog websites:
      Tumblr
    • 24. SEO
      Strategies to improve search ranking
      Have more search ads
      Have more specific key words related to Summer F.A.B blog
    • 25. Pay Per Click Ads
    • 26. P.P.C (Pay Per Click Ads)
      Text ads
      Display Ads
      Key Words
      Competition
      Have more catchy text ads for example:
      Enjoy summer? Need new ideas? Check out our Summer F.a.B blog for 2011 trends!
    • 27. Display
      1. Aldo.ca
      2. Elle Magazine.ca
      3. Food Network.ca
      4. Garage.ca
      5. H&M.ca
      6.trendhunter.com
      These are the top 10 website we recommend , where our ads should be display.
      As well ours products that were mentioned in the blogs can be found at these websites.
    • 28. Social Media
      How social media can help our blog succeed?
      gain more people to like our page, so we will know to continue posting blogs, or change anything that our viewers don't like
      To increase more views on facebook, direct the links onto the facebook page
      • Twitter is ranked higher views than face book.
      • 29. Get to people to tweet new trends they see and we'll post it on our blog
    • Affiliate Marketing
      Summer F.a.B, will not join with other sponsors, because we are not selling fashion, we are simply giving fashion tips.
    • 30. Press Release
      Press release is not a method we will use to promote our blog, because we are not promoting an event, just giving tips.
    • 31. Email Marketing
      Email marketing will be a good method to promote our blog.
      By sending email updates on sales promotions or coupons from stores that are mentioned on our blog to our audience.
    • 32. Mobile Marketing
       
      Mobile marketing will not be used because:
      • Our audience will get email updates
      • 33. It is difficult to maintain a text code for each post
      • 34. It might be annoying for our audience to get a text each time we post something
      • 35. It would also cost money to set up
    • Thank- You!