Submitted by
Subrata kumar
Roll no. 38
MBA 1st
Semester
Introduction
• Harley Davidson is a American motorcycle company.
• Founded in Milwaukee ,Wisconsin during the first decade...
History
• 1901 – William S. Harley , age 20 , built a small
engine with a displacement of 7.01 cubic
inches(116 cc). The e...
Continue…
• 1906 – Harley & Davidson brothers built their first factory
on chestnut street. This location remain Harley Da...
Vision and Mission statement
• Vision - we fulfill dreams of personal freedom.
• Mission – customer for life… Harley David...
Harley Davidson VRSC
• 2001 – Harley Davidson introduced a VRSC model . The
engine was developed jointly with Porsche.
• T...
Key Executives
• Mr. Keith E. Wandell
Chairman of the board,
Chief executive officer.
• Mr. John A.Olin
Chief financial of...
Financial position (2012)
Currency in millions
of USD
Total Revenues

5580.5

Gross Profit

2139.9

Net Income

623.9
Operation in INDIA
• 2009 – Harley Davidson announced plans to
enter the market of INDIA and started selling
motorcycles t...
Harley Davidson Prices
Motorcycle

Prices

Harley-Davidson Dyna
Street Bob

$13,389

Harley-Davidson Road
Glide Ultra

$23...
Thank you
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Harley davidson

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Harley davidson

  1. 1. Submitted by Subrata kumar Roll no. 38 MBA 1st Semester
  2. 2. Introduction • Harley Davidson is a American motorcycle company. • Founded in Milwaukee ,Wisconsin during the first decade of the 20th century. • The company sell today only heavyweight motorcycles with over 700cc. • The company much importance to the tradition of heavy customization that give rise to the chopper style of motorcycle.
  3. 3. History • 1901 – William S. Harley , age 20 , built a small engine with a displacement of 7.01 cubic inches(116 cc). The engine was fitted in regular pedal bicycle frame. • 1903 – it was finished with he help of Arthur Davidson and Walter Davidson . Harley and Davidson brothers found it unable to climb the hills without pedal assistance. • Harley and Davidson brother built a new improve and second generation machine. The engine was bigger than previous engine with 44.7 cubic inches(405 cc).
  4. 4. Continue… • 1906 – Harley & Davidson brothers built their first factory on chestnut street. This location remain Harley Davidson corporate headquarters today. • 1917 – the united states entered world war 1 and military demanded motorcycle for the war. Harley Davidson provided about 15000 machines to the military forces. • 1920 – Harley Davids2on was the largest motorcycle manufacturer in the world, with 28,189 machine s produced . • 1921 – Harley Davidson , ridden by Otto Walker, was the first motorcycle ever to win a race at an average speed of over 160 kmh.
  5. 5. Vision and Mission statement • Vision - we fulfill dreams of personal freedom. • Mission – customer for life… Harley Davidson values the deep emotion connection that is created with our customers through our products, services and experience. We are fuels by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify responsibility and stewardship for quality in everything we do.
  6. 6. Harley Davidson VRSC • 2001 – Harley Davidson introduced a VRSC model . The engine was developed jointly with Porsche. • The V-Rod is visually distinct from other Harley Davidson motorcycle. It can be easily identify by the 60 degree V-twin engine. • 2008 – Harley added anti-lock braking system. Harley also increased the engine displacement from 1030 to 1250 cc(69 – 76 cu in).
  7. 7. Key Executives • Mr. Keith E. Wandell Chairman of the board, Chief executive officer. • Mr. John A.Olin Chief financial officer. • Mr. Lawrence G. Hund chef operating officer of HDFS
  8. 8. Financial position (2012) Currency in millions of USD Total Revenues 5580.5 Gross Profit 2139.9 Net Income 623.9
  9. 9. Operation in INDIA • 2009 – Harley Davidson announced plans to enter the market of INDIA and started selling motorcycles there in 2010. • Harley Davidson India in Gurgaon near Delhi in 2011.
  10. 10. Harley Davidson Prices Motorcycle Prices Harley-Davidson Dyna Street Bob $13,389 Harley-Davidson Road Glide Ultra $23,234 Harley-Davidson Electra Glide Classic $20,134 Harley-Davidson Electra Glide Ultra Classic $22,234 Harley-Davidson Electra Glide CVO Ultra Classic $20,234 Harley-Davidson V-Rod $15,839
  11. 11. Thank you

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