11/15/12 CBIG Event - Steve Peterson Presentation
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"Advanced Analytics: Relevancy in All Industries"
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11/15/12 CBIG Event - Steve Peterson Presentation
- 1. Steve Peterson, Advanced Analytics, IBM Software Group November 15, 2012 Advanced Analytics Predictive Analysis Business Analytics software © 2010 IBM Corporation
- 2. Business Analytics software What is Predictive Analytics? NOT SPSS NOT R Not SAS NOT a TOOL 2 © 2010 IBM Corporation
- 3. Business Analytics software What is Predictive Analytics? Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes. It gives the knowledge to predict…and the power to act. Not a tool, but a process, enabled by technology. Power of Predictive Analytics is ability to leverage data, gain insight and transform business process. 3 © 2010 IBM Corporation
- 4. Business Analytics software There is a gap between Data and outcomes Information Optimized Explosion Outcomes How do I align information with the decisions I need to make? How do I make the right information available when and where it’s needed? Better Decision Making Fraud How do I support better Detection decision making throughout my organization? Improving Marketing Campaigns Early Warning Systems 4 © 2010 IBM Corporation
- 5. Business Analytics software What ififyou What you could predict could predict What ififyou What you which which could predict could predict customers customers illness and illness and would buy would buy prescribe prescribe your your treatment treatment product? product? earlier? earlier? What ififyou What you could predict could predict where traffic where traffic What ififyou What you congestion congestion could detect could detect will occur? will occur? crime before crime before itithappened? happened? What ififyou What you What ififyou could detect could detect What you could Identify which tax which tax could Identify which returns were returns were which students likely likely students were at risk fraudulent? fraudulent? were at risk of dropping of dropping 5 5 out? out? © 2010 IBM Corporation
- 6. Business Analytics software Moving from Reactions to Predictions SMART IS Dramatically lowering the cost of Claims VERTICAL: Insurance Solution: Embedded Prediction to maximize and accelerate claims payment Results: ROI of 403% in 3 months 6 © 2010 IBM Corporation
- 7. Business Analytics software Moving from Reactions to Predictions SMART IS Turning Clients into Advocates VERTICAL: Telecommunications Solution: Client Retention based on “wisdom of crowds” principle in gathering feedback Results: Reduced churn from 14% to 2% annually 7 © 2010 IBM Corporation
- 8. Business Analytics software SMART IS Preventing crime before it happens. VERTICAL: Police Force Solution: Predictive Crime Analytics – predicting crime in a four block radius over 4 hours Results: 35% reduction in Homicides 20% reduction in Robberies 8 © 2010 IBM Corporation
- 9. Business Analytics software SMART IS Turning a Call Center in a Profit Center. Vertical: Financial Services Solution: Predictive cross selling in its call centers. Timeframe: 2 month implementation Results: $30 Million in new sales. 1M calls generated 180,000 suggestions, resulting in 22,000 sales. 9 © 2010 IBM Corporation
- 10. Business Analytics software SMART IS Improving Student Performance Vertical: Education Hamilton County Dept. of Education (Tennessee) Solution: Student Retention Results: Reduced Annual Drop out rate by 25%, leveraging 60 different data sources “Predictive Analytics has allowed our educators to put a face on every number … best NCLB results in our history!” - Dr. Kirk Kelly, Director of Testing and Accountability 10 © 2010 IBM Corporation
- 11. Business Analytics software 11 © 2010 IBM Corporation
Editor's Notes
- Bridging this gap requires answering some fundamental questions: How do I align my information with my business? How do I make the right information available when and where it’s needed? How do I support better decision making throughout my organization? And allows you to attain outcomes that are optimized.
- Slide a: SCRIPT: “ What if you could accurately predict the future? ” Graphic: Background of Smart district, then circles populating smarter district one by one: who is most at-risk, which teachers need additional support, etc. Wouldn’t it be great if you could address these issues before they become problems? Imagine a “Smarter” School District. A district in which student outcomes are optimized and ever-improving due to the deployment of a state-of-the-art K-12 student performance solution based on industry best practices which leverages information, business intelligence, and predictive analytics to ensure timely identification of at risk students and enable intervention measures with the goal of improving the student experience, performance and matriculation rate. With the IBM SPSS Decision Management solution, these are just SOME questions that can be answered. The wonderful thing about IBM SPSS Decision Management is that it’s not difficult at all to predict the outcomes.
- SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
- SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
- SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
- SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
- SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.