Tips & Tricks for Effective Branding in 2012

501 views

Published on

The presentation used at Strategic Marketing summit by Jessie Paul, CEO, Paul Writer

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
501
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tips & Tricks for Effective Branding in 2012

  1. 1. Tips & Tricks Effective Branding in 2012 Jessie Paul, CEO, Paul WriterFriday 25 November 2011
  2. 2. #1: Put Strategy First Most companies devote time, … But success is … And results are energy and determined here… delivered here resources here… Getting Living Positioning There There Discovery Understanding why Agency Selection Managing online channels Typical customers buy Events calendar Lead nurturing Focus What makes your Ad creation CRM offering unique PR calendar Continuous Improvement Messaging Social Media Measurement architecture Typical MEDIUM HIGH Energy, Resources, LOW FundingFriday 25 November 2011
  3. 3. #1: Put Strategy First Most companies devote time, … But success is … And results are energy and determined here… delivered here resources here… Getting Living Positioning There There Discovery Understanding why Agency Selection Managing online channels Typical customers buy Events calendar Lead nurturing Focus What makes your Ad creation CRM offering unique PR calendar Continuous Improvement Messaging Social Media Measurement architecture Typical MEDIUM HIGH Energy, Resources, LOW FundingFriday 25 November 2011
  4. 4. #2: Time vs Money SOCIAL MEDIA TIME THOUGHT NEWSLETTER LEADERSHIP PR WEBSITE MONEY AWARDS EVENTS ADSFriday 25 November 2011
  5. 5. #3: Become a Publisher OWNED PAID MEDIA MEDIA REGULAR COMPANY-RUN PUBLICATIONS OWNED PUBLICATIONS MEDIA EARNED MEDIAFriday 25 November 2011
  6. 6. #4: Invest in Tech CRM MAILING SOFTWARE WEBSITE ANALYTICS CUSTOMER ANALYTICS SURVEY TOOLFriday 25 November 2011
  7. 7. #5: Brand Yourself POSITIONING CHANNELS WHO ARE YOU LINKEDIN BOOKS WHAT MAKES YOU SPECIAL CONFERENCES BLOGS WHAT MAKES YOU UNIQUE SOCIAL MEDIA ARTICLESFriday 25 November 2011
  8. 8. CONSULTING. EDUCATION. MARKETING COMMUNITY. STRATEGY Product launches, brand integration, rejuvenation and identity, The Paul Writer team hosts India’s international marketing plans, largest peer community for marketers at turnkey marketing solutions paulwriter.com, curates India’s only marketing quarterly “The Futurist CMO” and convene the highly acclaimed Futurist CMO and Great Indian Marketing Summit conclaves. INSIGHTS India’s only serious marketing newsletter. Quarterly Journal on the Futurist CMO. CXO conferences- Paul Writer, was founded in 2010 by The Futurist CMO and Great Indian Jessie Paul, a marketing expert, author Marketing Summit of No Money Marketing (Tata McGraw- Hill, 2009). She has held a variety of senior marketing positions including CMO for Wipro’s technology business COMMUNITY and Global Brand Manager of Infosys. India’s only peer community for marketers, with a reach of around 312-313 PRESTIGE MERIDIAN 2, 10,000 across channels. Forum 30 M G ROAD, BANGALORE 560001 featured in paulwriter@paulwriter.com LinkedIn’s Hall ofFriday 25 November 2011

×