Impact of Google Hummingbird on SEO
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Impact of Google Hummingbird on SEO

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The largest algorithmic update in the last three years, Google Hummingbird has changed the way search results are displayed. This presentation tells you how the algorithm has affected SEO and what......

The largest algorithmic update in the last three years, Google Hummingbird has changed the way search results are displayed. This presentation tells you how the algorithm has affected SEO and what changes you should make in your strategy to rank higher.

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  • 1. What is Hummingbird? Google’s new algorithm that is designed for conversational or semantic search. It has affected more than 90% of searches worldwide.
  • 2. Why a new algorithm?
  • 3. Why a new algorithm? “To make Google understand and answer your questions more like people do.”
  • 4. Why a new algorithm? “To make Google understand and answer your questions more like people do.” To provide better and faster search results that are human friendly.
  • 5. Why a new algorithm? “To make Google understand and answer your questions more like people do.” To provide better and faster search results that are human friendly. To improve mobile voice search results.
  • 6. So, are Penguin and Panda dead? No, although Hummingbird is a new algorithm, these updates still form a part of it.
  • 7. How does Hummingbird work? Combining Google’s search capabilities with the information provided by Knowledge Graph, it gives background and supporting information by looking at the query as a whole, and not just individual keywords. Thus, conversational queries have become important in SEO.
  • 8. What are Conversational Queries? To get information, people tend to use conversational queries like - How to reach Times Square? - Where do you get the best Italian food in New York?
  • 9. Thus, Google can no longer rely only on keywords while displaying results. It now takes into account the user’s purpose or intent while displaying the search results.
  • 10. If the user types in – How old is Harry Styles? Google displays information from the Knowledge Graph, informative websites like Wikipedia and biographies first in the search results.
  • 11. Information sourced from Knowledge Graph
  • 12. If the user types in – What is the website of SubmitEdge? Google displays navigational information, that is, links to the different pages of SubmitEdge.
  • 13. If the user types in – Where is the nearest McDonald’s? Google displays information like the Restaurant Locator and Locations of McDonald’s.
  • 14. What does the New SEO consist of?        On-Page Optimization Mobile SEO Social Media Google+ and Authorship Keyword Optimization Link Building Video Creation and Marketing
  • 15. On-Page Optimization Optimize the entire website. Pay special attention to inner pages. Provide in-depth information to search engines to help them work better.
  • 16. Mobile SEO Algorithm focuses on conversational search, and it depends on the way people search on mobile. Ensure that your site is optimized for mobile.
  • 17. Social Media Social media signals are gaining increasing importance. Keep updating your profiles with relevant and shareable content.
  • 18. Google+ and Authorship Google+ helps your brand to establish a stronger online identity and serves up your content for relevant searches. Setting up authorship for your blog is crucial for better ranking.
  • 19. Keyword Optimization Focus on providing quality content that answers human queries related to your service. Include more long tail keywords.
  • 20. Link Building Links are still a part of the Hummingbird algorithm. Create only high quality links as they act as signals to build the credibility of your website.
  • 21. Video Creation and Marketing Create high quality video content and upload it on social and video sharing sites.
  • 22. Implementing these strategies will help you get the desired results on Google.
  • 23. Any Questions? Contact us at support@submitedge.com
  • 24. Thank You! www.submitedge.com