What is Hummingbird?

Google’s new algorithm that is designed for
conversational or semantic search. It has
affected more ...
Why a new algorithm?
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and fast...
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and fast...
So, are Penguin and Panda dead?

No, although Hummingbird is a new algorithm,
these updates still form a part of it.
How does Hummingbird work?
Combining Google’s search capabilities with
the information provided by Knowledge
Graph, it giv...
What are Conversational Queries?
To get information, people tend to use
conversational queries like
- How to reach Times S...
Thus, Google can no longer rely only
on keywords while displaying results.
It now takes into account the user’s
purpose or...
If the user types in – How old is Harry
Styles?
Google displays information from the
Knowledge Graph, informative websites...
Information sourced
from Knowledge Graph
If the user types in – What is the website of
SubmitEdge?
Google displays navigational information, that
is, links to the ...
If the user types in – Where is the nearest
McDonald’s?
Google displays information like the
Restaurant Locator and Locati...
What does the New SEO consist of?








On-Page Optimization
Mobile SEO
Social Media
Google+ and Authorship
Keywo...
On-Page Optimization
Optimize the entire website. Pay special
attention to inner pages. Provide in-depth
information to se...
Mobile SEO
Algorithm focuses on conversational search,
and it depends on the way people search on
mobile. Ensure that your...
Social Media
Social media signals are gaining increasing
importance. Keep updating your profiles with
relevant and shareab...
Google+ and Authorship
Google+ helps your brand to establish a stronger
online identity and serves up your content for
rel...
Keyword Optimization
Focus on providing quality content that answers
human queries related to your service. Include
more l...
Link Building
Links are still a part of the Hummingbird
algorithm. Create only high quality links as
they act as signals t...
Video Creation and Marketing
Create high quality video content and upload it
on social and video sharing sites.
Implementing these strategies
will help you get the desired
results on Google.
Any Questions?

Contact us at
support@submitedge.com
Thank You!

www.submitedge.com
Impact of Google Hummingbird on SEO
Impact of Google Hummingbird on SEO
Impact of Google Hummingbird on SEO
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Impact of Google Hummingbird on SEO

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The largest algorithmic update in the last three years, Google Hummingbird has changed the way search results are displayed. This presentation tells you how the algorithm has affected SEO and what changes you should make in your strategy to rank higher.

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Impact of Google Hummingbird on SEO

  1. 1. What is Hummingbird? Google’s new algorithm that is designed for conversational or semantic search. It has affected more than 90% of searches worldwide.
  2. 2. Why a new algorithm?
  3. 3. Why a new algorithm? “To make Google understand and answer your questions more like people do.”
  4. 4. Why a new algorithm? “To make Google understand and answer your questions more like people do.” To provide better and faster search results that are human friendly.
  5. 5. Why a new algorithm? “To make Google understand and answer your questions more like people do.” To provide better and faster search results that are human friendly. To improve mobile voice search results.
  6. 6. So, are Penguin and Panda dead? No, although Hummingbird is a new algorithm, these updates still form a part of it.
  7. 7. How does Hummingbird work? Combining Google’s search capabilities with the information provided by Knowledge Graph, it gives background and supporting information by looking at the query as a whole, and not just individual keywords. Thus, conversational queries have become important in SEO.
  8. 8. What are Conversational Queries? To get information, people tend to use conversational queries like - How to reach Times Square? - Where do you get the best Italian food in New York?
  9. 9. Thus, Google can no longer rely only on keywords while displaying results. It now takes into account the user’s purpose or intent while displaying the search results.
  10. 10. If the user types in – How old is Harry Styles? Google displays information from the Knowledge Graph, informative websites like Wikipedia and biographies first in the search results.
  11. 11. Information sourced from Knowledge Graph
  12. 12. If the user types in – What is the website of SubmitEdge? Google displays navigational information, that is, links to the different pages of SubmitEdge.
  13. 13. If the user types in – Where is the nearest McDonald’s? Google displays information like the Restaurant Locator and Locations of McDonald’s.
  14. 14. What does the New SEO consist of?        On-Page Optimization Mobile SEO Social Media Google+ and Authorship Keyword Optimization Link Building Video Creation and Marketing
  15. 15. On-Page Optimization Optimize the entire website. Pay special attention to inner pages. Provide in-depth information to search engines to help them work better.
  16. 16. Mobile SEO Algorithm focuses on conversational search, and it depends on the way people search on mobile. Ensure that your site is optimized for mobile.
  17. 17. Social Media Social media signals are gaining increasing importance. Keep updating your profiles with relevant and shareable content.
  18. 18. Google+ and Authorship Google+ helps your brand to establish a stronger online identity and serves up your content for relevant searches. Setting up authorship for your blog is crucial for better ranking.
  19. 19. Keyword Optimization Focus on providing quality content that answers human queries related to your service. Include more long tail keywords.
  20. 20. Link Building Links are still a part of the Hummingbird algorithm. Create only high quality links as they act as signals to build the credibility of your website.
  21. 21. Video Creation and Marketing Create high quality video content and upload it on social and video sharing sites.
  22. 22. Implementing these strategies will help you get the desired results on Google.
  23. 23. Any Questions? Contact us at support@submitedge.com
  24. 24. Thank You! www.submitedge.com
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