Difference Between SEO and Local SEO
One of the Search Engine Optimization or SEO concepts that you keep hearing recently is
Local SEO. What is Local SEO? Why is it becoming increasingly important today? What is
the difference between SEO and Local SEO?
To understand what Local SEO is we should first have a clear understanding of SEO.
What is SEO or Global SEO?
SEO or Global SEO involves set of procedures that make a website search engine
SEO increases the online visibility of websites and drives organic traffic to websites.
There are two major areas of focus in SEO namely, on-page SEO and off-page SEO.
On-page SEO takes a corrective approach, which focuses on various aspects of the
web page such as the meta tags, page title, URL structure, page content, sitemap, etc.
Off-page SEO on the other hand, tries to improve the online visibility of websites
through the use of various techniques such as link building, social media marketing
and viral marketing.
The ultimate goal of SEO is to get good ranking for websites in the search results,
increase its online visibility and thereby drive more traffic to websites.
What is Local SEO?
When a business focuses more on the local market or on any specific geographic
territory, then the respective business website should focus more on driving traffic
belonging to the targeted territory.
The above goal can be achieved through Local SEO, which is nothing but the process
of optimizing a website for better ranking for the local searches.
Local SEO uses all the concepts of SEO but along with it uses few other additional
techniques such as Google business listing, optimization of the pages for city or
country based keywords, etc.
Difference Between SEO and Local SEO
SEO / Global SEO Local SEO
Used by businesses that target global
Used by businesses that target specific
Websites are optimized for global searches. Websites are optimized for local searches.
Tries to tell the search engines that the
website under question is a global competitor.
Tries to reinforce with the search engines that
the website under question is a vendor that
targets local customers.
No specific geographic qualifiers are used in
Specific geographic qualifiers such as city
names, state names, street names, town
names, country names, ZIP codes, postal
codes, phone numbers, are used in the
Directed towards global competition for the
More directed towards competition coming
from the respective geographic territory.
Uses the conventional SEO and SEM
strategies such as on-page optimization, off-
page optimization, link building, social media
marketing, social bookmarking and press
release distributions besides others.
Along with the conventional SEO strategies,
additional efforts are taken to tell the search
engines that it is a local business such as
Google+ business listing, Bing business
listing, local business directory listing and the
use of local business schema in Schema.org
markup besides others.
Who Should Go For Global SEO?
If you own a business that sells to worldwide customers then you will make an ideal
candidate for global SEO. Today with the intervention of the internet, you do not require any
local presence to interact with your customers or to sell your products to worldwide
customers. You can easily sell to customers in the other cities, states, countries and even
other continents. If you are offering such services or selling such products then you should go
for global SEO. Here are some examples of businesses that will require global SEO:
Online tutors that like to find students from different parts of the world.
Worldwide flower delivery services.
Businesses that sell digital data based products such as eBooks, music download sites,
movie download sites, etc.
Offshore ITES companies like web design companies, SEO, etc.
Who Should Go For Local SEO?
Any business that requires its customers to come to its ‘brick and mortar’ facility or retail
outlet to receive the service or to purchase the products, should go for Local SEO. In other
words, if customers can purchase your products or hire your services only by coming to your
shop or office, then you will need local SEO. Besides that, many business enterprises will sell
beyond boundaries but they will still need powerful local presence so that their brand
visibility is bolstered locally because customers from their own city or state too are equally
prospective. If you are one such business then you too should go for local SEO. Here are
some good examples of businesses that will need local SEO:
Real Estate Companies
Financial service providers, etc.
How Local SEO Will Benefit Your Business?
With effective local SEO, your business will be listed in the local business searches.
Your online visibility will be boosted among the local customers.
The footfalls to your retail outlet or to your office will increase.
Brand familiarity will improve among your target audience. You will become a
popular vendor in your own city, state or country.
How Global SEO Will Expand Your Reach?
With global SEO, you will be able to improve the potential of your business and
expand the horizon of your company.
Customers from different parts of the world will get to know about your brand when
they use the internet to look for service providers in your niche.
Your brand popularity will be boosted tremendously.
You will be able to reach global customers even if you do not have offices in
Your customers from different parts of the world will be able to access your business
At SubmitEdgeSEO, we provide our customers top-notch assistance in regards with
generating online visibility on different search engines, including Google. Our services are
wide-ranged, giving customers the choice to pick the preferred one. From content-based SEO
services to online reputation and web design service, we charge affordable rates on all
packages. For more details you can visit our website : www.submitedgeseo.com
You also can get in touch with our customer support team through