5 changes that your website needs for better online performance
5 Changes That Your Website Needs For Better Online Performance
Every webmaster today understands the importance of making consistent efforts on
promoting their websites and they do work hard to realize their search engine ranking goals.
However at times, search engine promotion can prove to be a very frustrating experience. If
all the efforts you are taking is not enabling you to make that breakthrough, then you will
have to probably look closer and that is your website itself. Your website is the basis or the
foundation and all the efforts that you are taking have to be built on this foundation.
However, if the foundational element is itself not aligned with your goals then all the other
efforts that you take will not prove to be helpful.
Nevertheless, you will be surprised to note that in most cases, all that webmasters need to do
to turn things around for the better are some minor changes to their websites or to their web
pages. Here are five such important changes that will help your website put its best foot
#1 Create Fresh Content
Content is the all time King as far as search engine ranking is concerned. If your website’s
content is going to be very similar to that of your competitors’ sites then the search engines
do not find any special reason to promote your website over the other websites. Create fresh
content keeping in mind your human visitors and not just the search engines. Give something
new and interesting to your customers and the search engines will notice you.
#2 Work On Your Websites Page Titles
We cannot emphasize enough the importance of creating good titles for your pages. Google’s
ranking algorithm has come a long way and it has become one of the world’s most
sophisticated algorithms. However, certain things have never changed with Google’s
algorithm and one such factor is the importance of good page titles. Never take your page
titles for granted because if you do so it only be your own peril and no one else’s. Check the
existing title on each page of your website. Does it meet the Google’s guidelines for page
titles? Cross check. Every page of your website should have a well thought out search engine
friendly content. This single factor alone can do amazing good to your website.
#3 Revisit Your Heading Tags
This is another content-based factor; make the best use of the H1, H2 and H3 tags. These tags
gives the search engines with adequate clues regarding the content of your web page. Search
engines can understand words and the meanings but they cannot interpret the text like human
beings. Therefore, the search engines need clues to correctly understand what is said in your
web pages. The heading tags helps the search engines here; what you put within the H1, H2
or H3 tags will be considered the area of focus by the search engines and your web pages will
score a point for keywords that are relevant to those areas. Create keyword rich heading tags
and get a search engine boost for the relevant keywords.
#4 Cleanup Those Java Scripts
If possible get rid of the Java Scripts from your web pages because you really do not know
how much damage it is causing your website. Even the most advanced search engine, Google
struggles with Java script. There are number of other ways to impress your visitors and you
are really not limited just to the Java scripts as far as enhancing the user experience is
concerned. Work with your web design company in conjunction with your SEO service
provider so that you can design websites that are not only visually appealing and user friendly
but also search engine friendly.
#5 Make Your Web Pages Lighter
If your web pages are going to be heavy, it will take a long time for each page to load. Poor
page speed score can result in poor ranking. Try to improve the page speed score of your web
pages and it will improve the user experience and it will also enhance your search engine
ranking. You can get help from page speed optimization service providers to boost your
website’s page speed score and to shed those factors that pull your website down.