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Impact of Globalization on Samsung Electronics.
 

Impact of Globalization on Samsung Electronics.

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A Brief Presentation on Impact of Globalization on Samsung Electronics.

A Brief Presentation on Impact of Globalization on Samsung Electronics.

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    Impact of Globalization on Samsung Electronics. Impact of Globalization on Samsung Electronics. Presentation Transcript

    • IMPACTS OF GLOBALIZATION ON ELECTRONICS "Inspire the World, Create the Future" Presented By Subham Dwivedi
    • What is Globalization ? Globalization describes a process by which national and regional economies, societies, and cultures have become integrated through the global network of trade, communication, immigration and transportation.
    • HISTORY & BACKGROUND • In 1938 Samsung founder Byung- Chull Lee founded a trade export company in Korea, selling fishes,vegetables,and fruits to China. Byung- Chull Lee The Founder of Samsung. • Samsung Electronics was founded in 1969 in Suwon city south Korea as Samsung electric industries originally manufacturing Televisions ,Radios, Computer components and other electronics devices. Continued……
    • In 1980, Samsung started to build telecommunication devices. Its early products were switchboards. Later Samsung's mobile phone manufacturing took place.
    • FIRST STEP INTO GLOBALIZATION DRIVE… MAKING IT A GLOBAL BRAND In the new logo, the words Samsung Electronics were written in white color on blue color background to represent stability, reliability and warmth . The logo was shaped elliptical representing a moving world – symbolizing advancement and change Samsungs three key message to the world: New Technology Innovative Products Creative Solutions.‖
    • SCH-800 IMPRESSION INTO THE GLOBAL MARKET Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and compact phones. Lightest mobile of the era. Available on CDMA Networks. Samsung later Partnered with: T-Mobile  Sprint Verizon Wireless In 2009,samsung Entered Into Mobile OS Market With Launch Of Its Own Open Mobile Operating System Called "Bada“. Later Samsung Also Launched Galaxy Mobiles, which Use Android Operating System. The Entrance Of Samsung Into Global Market Lead To A Threat To Apple.
    • INCREASED COMPETITION The Major Competitor’s of Samsung During The End of 1990’s.
    • Globalization lead to the exchange of technology within Samsung’s network spread over the world. Samsung Electronics won 32 innovation and design engineering awards at the Consumer Electronics Show in2008 Samsung Growth steadily increased and it had Assembly Plants & Sales Network in 61 countries in a short span. Many modern production techniques and service provisions can be allocated almost anywhere. This allows to them gain the advantages of low cost labour and other resource charges. Samsung has approximately 3,19,958 employees.
    • AWARENESS IN INDIA SAMSUNG APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES. on Mar 18, 2008
    • In 2013, Samsung Launched Galaxy S4 into the market. Galaxy S4 Iphone 5s