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IoT in Omnichannel Retail

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Internet of Things in Omnichannel Retail for User Centric In-Store Digital Experience

Internet of Things in Omnichannel Retail for User Centric In-Store Digital Experience

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  • 1. Internet of Things in Omnichannel Retail Subbu Jois
  • 2. Offline Retail  No clue of User preferences and In-store interactions  Suggestion and Recommendations, manual, if any!  >90% of global trade! Online Retail  Capture registered users’ preferences and interactions  Track Search and Social interactions  Brand/Product Centric Recommendations  <10% on global trade and commerce Current scenario
  • 3. Internet of Things + Omnichannel Retail
  • 4. Omnichannel Retail Strategy
  • 5. Cloudtags Omnichannel Retail Technonologies • Integrate Store with Online experience • Product Search • Online Web search • Smart Eyewear and Styleguide Tablets • Smart Pricetags for ID and Location sensing • In-store Proximity sensing & Location services • Recommendations • Near Real-time Interest and Intent Capture with Recommendations using Product, Inventory and User Vectors • Transaction fulfillment & Self Checkout • Post Sale Product tracking for services, repair, returns using embedded smart tags
  • 6. User Acquisition In-Store User signup Website sign up User Profiling, Pers onalization Online Intent Capture User In-store Interactions Social & Share Proximity & Location In-store assistant In-store Intent capture Real time recommendations Purchase Loyalty & Rewards MRO, Warranty, Servicing Cart verify. using Smarttags Self Checkout User Centric Retail Services
  • 7. In-store assistant Pre & Post- Sale Helpdesk Analytics & Reports Smart tagging Device tracker Product catalog Smart inventory mgmt. Location tagging In-store Recos & Graphs Search Promos & Coupons Self-checkout + Smart tags In Store Services
  • 8. Brand Manager Shopping assistant Promotions & Coupons Analytics, Reports ERP.CRM integration Website integration Product Smart inventory Catalog Brand Recos Payment process. Lifecycle mgmt User Management Profiles Interaction & Shopping History Loyalty, Rewards & redemptions Warranty, Exch ange, Servicing, etc Brand Services
  • 9. Brand Store-Online integration Smarttags Smart Inventory Mgmt Payment processing Enterprise Bus for integration Recommendations as a service User Centric In-store and online Real time User Personalization Realtime Analytics & Reports User, Store, Product, L ocation analytics Device & Smart Tag Tracker CloudTags Omnichannel Retail Management
  • 10. User Centric retail experience against Brand/Product centric approach Case Study shows • Over 50% of walk-ins picked up the Style guide Tablet • Over 52% increase in same-store-sales with two brands Personalized user experience and recommendations driving incremental sales Increased Customer Loyalty, Engagement & Sales Benefits
  • 11. @mycloudtags