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Hashtags, #radonc and
Building Community
Matthew Katz, MD
Lowell General Hospital
4 junio 2015
Disclosure
 Founder, nonprofit Virchow Health
 website radiationnation.com
 No financial conflicts, leadership position,
research funding
Social media expands our reach
Bik HM, Goldstein MS. PLOS Biol 2013
Benefits of Social Media
 Patients/Caregivers
 Education
 Support
 Collaboration
 Advocacy
 Professionals
 Coordinate Care
 Collaboration
 Networking
 Education
 Career Opportunity
 Reputation Management
 # followed by a string of characters
 Acts as a filter for digital content
 Patients deserve access to accurate health information
online
 Doctors can help
 Hashtags can be a way to filter, organize content
Hashtags to Access Information
#bcsm – Breast Cancer & Social Media
 Weekly chats start July 2011
 Organized by two breast cancer patients/advocates
 Focus on advocacy, survivorship, support, metastatic breast
cancer, new research
@jodyms @stales
#bcsm – Breast Cancer & Social Media
 Joined by Dr. Deanna Attai to lead robust weekly chats
 Strong community with patient-advocate-doctor
collaboration
@jodyms @stales@DrAttai
#btsm – Brain Tumor & Social Media
 Modelled on #bcsm
 Organized by two brain tumor patients/advocates
@Cblotner_ @TheLizArmy
Symplur.com, http://bit.ly/1cAmuR7
Cancer Tag Ontology Use
 Use of tags doubled from Q2013-Q3 2014
 93% of use was is tags with regular chats
 As of May 2015*
 62% of NCCN designated cancer
centers tweeted 25+ times
 Top 4
Source: ASCO Annual Meeting 2015
* Unpublished data
flowingdata.com
Radiation Oncology: Back to the Basement?
M Katz, http://mayocl.in/1tqewx2
Radiation Oncologists on Twitter
Radiation Oncologist Country Twitter Handle Followers
Matthew Katz USA @subatomicdoc 10724
Shalin Shah USA @ShalinJShahMD 8608
Esam M Murshid Saudi Arabia @emurshid 7311
Colin Champ USA @CavemanDoctor 4527
Tere Migueláñez Spain @MsConcu 2558
Miriam Knoll USA @MKnoll_MD 2455
Ian Pereira Canada @IanJohnPereira 2280
Mary Gospodarowicz Canada @maykge 1407
Luis Moreno Sánchez Dominican Republic @radioncoluis 1381
Jonathan Livergant Canada @jpil 1321
Brandon Mancini USA @brandonmancini 1186
Jean-Christophe Faivre France @JC_Faivre 1184
Jean-Emmanuel Bibeault France @jebibault 1163
Virginia Ruiz Spain @roengten66 953
Source: Twitter, 2 June 2015
Radiation Organizations
Organization Country Twitter Handle Followers
ASTRO USA @astro_org 5823
Royal College Radiologists UK @RCRadiologists 5144
SEOR Spain @SEOR3 1177
RANZCR Rad Oncology Australia-NZ @FacRadOncology 497
SJFRO France @SJFROfr 272
ESTRO Belgium @ESTRO_RT 158
ARRO USA @ARRO_org 158
Source: Twitter, 2 Jun 2015
But what if we organized ourselves?
#radonc Activity on Twitter
Source: Symplur.com
#radonc can be multilingual
Two tags for strength, diversity, clarity?
#radonc
#radonc
#fr
#radonc
#al
#radonc
#es
#radonc can be like the radio
Source: T20, http://bit.ly/1cxE21m
Rudolf Virchow
“If medicine is to really accomplish its
great task, it must intervene in
political and social life.”
Summary
 Social media are powerful communications tools
 Hashtags can provide structure and filter health information
 #radonc is an emerging specialty-specific tag building
community
 Great opportunity to connect globally
 Virginia Ruiz Martín
 SEOR
 mis amigos españoles de Twitter
 Patricia Anderson (@pfanderson)
Muchas gracias

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SEOR 2015: Hashtags, #radonc and building community

  • 1. Hashtags, #radonc and Building Community Matthew Katz, MD Lowell General Hospital 4 junio 2015
  • 2. Disclosure  Founder, nonprofit Virchow Health  website radiationnation.com  No financial conflicts, leadership position, research funding
  • 3. Social media expands our reach Bik HM, Goldstein MS. PLOS Biol 2013
  • 4. Benefits of Social Media  Patients/Caregivers  Education  Support  Collaboration  Advocacy  Professionals  Coordinate Care  Collaboration  Networking  Education  Career Opportunity  Reputation Management
  • 5.  # followed by a string of characters  Acts as a filter for digital content  Patients deserve access to accurate health information online  Doctors can help  Hashtags can be a way to filter, organize content Hashtags to Access Information
  • 6. #bcsm – Breast Cancer & Social Media  Weekly chats start July 2011  Organized by two breast cancer patients/advocates  Focus on advocacy, survivorship, support, metastatic breast cancer, new research @jodyms @stales
  • 7. #bcsm – Breast Cancer & Social Media  Joined by Dr. Deanna Attai to lead robust weekly chats  Strong community with patient-advocate-doctor collaboration @jodyms @stales@DrAttai
  • 8. #btsm – Brain Tumor & Social Media  Modelled on #bcsm  Organized by two brain tumor patients/advocates @Cblotner_ @TheLizArmy
  • 10. Cancer Tag Ontology Use  Use of tags doubled from Q2013-Q3 2014  93% of use was is tags with regular chats  As of May 2015*  62% of NCCN designated cancer centers tweeted 25+ times  Top 4 Source: ASCO Annual Meeting 2015 * Unpublished data
  • 12. Radiation Oncology: Back to the Basement? M Katz, http://mayocl.in/1tqewx2
  • 13. Radiation Oncologists on Twitter Radiation Oncologist Country Twitter Handle Followers Matthew Katz USA @subatomicdoc 10724 Shalin Shah USA @ShalinJShahMD 8608 Esam M Murshid Saudi Arabia @emurshid 7311 Colin Champ USA @CavemanDoctor 4527 Tere Migueláñez Spain @MsConcu 2558 Miriam Knoll USA @MKnoll_MD 2455 Ian Pereira Canada @IanJohnPereira 2280 Mary Gospodarowicz Canada @maykge 1407 Luis Moreno Sánchez Dominican Republic @radioncoluis 1381 Jonathan Livergant Canada @jpil 1321 Brandon Mancini USA @brandonmancini 1186 Jean-Christophe Faivre France @JC_Faivre 1184 Jean-Emmanuel Bibeault France @jebibault 1163 Virginia Ruiz Spain @roengten66 953 Source: Twitter, 2 June 2015
  • 14. Radiation Organizations Organization Country Twitter Handle Followers ASTRO USA @astro_org 5823 Royal College Radiologists UK @RCRadiologists 5144 SEOR Spain @SEOR3 1177 RANZCR Rad Oncology Australia-NZ @FacRadOncology 497 SJFRO France @SJFROfr 272 ESTRO Belgium @ESTRO_RT 158 ARRO USA @ARRO_org 158 Source: Twitter, 2 Jun 2015 But what if we organized ourselves?
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  • 19. #radonc Activity on Twitter Source: Symplur.com
  • 20. #radonc can be multilingual
  • 21. Two tags for strength, diversity, clarity? #radonc #radonc #fr #radonc #al #radonc #es
  • 22. #radonc can be like the radio Source: T20, http://bit.ly/1cxE21m
  • 23. Rudolf Virchow “If medicine is to really accomplish its great task, it must intervene in political and social life.”
  • 24.
  • 25. Summary  Social media are powerful communications tools  Hashtags can provide structure and filter health information  #radonc is an emerging specialty-specific tag building community  Great opportunity to connect globally
  • 26.  Virginia Ruiz Martín  SEOR  mis amigos españoles de Twitter  Patricia Anderson (@pfanderson) Muchas gracias

Editor's Notes

  1. Hashtags let you “narrowcast” and create communities based upon interest - Why shouldn’t every disease have ability to create community?