I gave this talk via Skype for the Sociedad Española de Oncología Radioterápica (SEOR) XVIII Annual Congress today, 4 June 2015. The purpose was to explain hashtags, how they can organize content and help create community around health topics.
After explaining how disease-specific tags may work, I discussed how radiation oncology can organize itself through online conversation. Radiation oncology is behind medical oncology but offers great value in cancer care. We should share it.
4. Benefits of Social Media
Patients/Caregivers
Education
Support
Collaboration
Advocacy
Professionals
Coordinate Care
Collaboration
Networking
Education
Career Opportunity
Reputation Management
5. # followed by a string of characters
Acts as a filter for digital content
Patients deserve access to accurate health information
online
Doctors can help
Hashtags can be a way to filter, organize content
Hashtags to Access Information
6. #bcsm – Breast Cancer & Social Media
Weekly chats start July 2011
Organized by two breast cancer patients/advocates
Focus on advocacy, survivorship, support, metastatic breast
cancer, new research
@jodyms @stales
7. #bcsm – Breast Cancer & Social Media
Joined by Dr. Deanna Attai to lead robust weekly chats
Strong community with patient-advocate-doctor
collaboration
@jodyms @stales@DrAttai
8. #btsm – Brain Tumor & Social Media
Modelled on #bcsm
Organized by two brain tumor patients/advocates
@Cblotner_ @TheLizArmy
10. Cancer Tag Ontology Use
Use of tags doubled from Q2013-Q3 2014
93% of use was is tags with regular chats
As of May 2015*
62% of NCCN designated cancer
centers tweeted 25+ times
Top 4
Source: ASCO Annual Meeting 2015
* Unpublished data
13. Radiation Oncologists on Twitter
Radiation Oncologist Country Twitter Handle Followers
Matthew Katz USA @subatomicdoc 10724
Shalin Shah USA @ShalinJShahMD 8608
Esam M Murshid Saudi Arabia @emurshid 7311
Colin Champ USA @CavemanDoctor 4527
Tere Migueláñez Spain @MsConcu 2558
Miriam Knoll USA @MKnoll_MD 2455
Ian Pereira Canada @IanJohnPereira 2280
Mary Gospodarowicz Canada @maykge 1407
Luis Moreno Sánchez Dominican Republic @radioncoluis 1381
Jonathan Livergant Canada @jpil 1321
Brandon Mancini USA @brandonmancini 1186
Jean-Christophe Faivre France @JC_Faivre 1184
Jean-Emmanuel Bibeault France @jebibault 1163
Virginia Ruiz Spain @roengten66 953
Source: Twitter, 2 June 2015
14. Radiation Organizations
Organization Country Twitter Handle Followers
ASTRO USA @astro_org 5823
Royal College Radiologists UK @RCRadiologists 5144
SEOR Spain @SEOR3 1177
RANZCR Rad Oncology Australia-NZ @FacRadOncology 497
SJFRO France @SJFROfr 272
ESTRO Belgium @ESTRO_RT 158
ARRO USA @ARRO_org 158
Source: Twitter, 2 Jun 2015
But what if we organized ourselves?
21. Two tags for strength, diversity, clarity?
#radonc
#radonc
#fr
#radonc
#al
#radonc
#es
22. #radonc can be like the radio
Source: T20, http://bit.ly/1cxE21m
23. Rudolf Virchow
“If medicine is to really accomplish its
great task, it must intervene in
political and social life.”
24.
25. Summary
Social media are powerful communications tools
Hashtags can provide structure and filter health information
#radonc is an emerging specialty-specific tag building
community
Great opportunity to connect globally
26. Virginia Ruiz Martín
SEOR
mis amigos españoles de Twitter
Patricia Anderson (@pfanderson)
Muchas gracias
Editor's Notes
Hashtags let you “narrowcast” and create communities based upon interest
- Why shouldn’t every disease have ability to create community?