Retail Asia Congress 2010

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Retail Asia Congress 2010

  1. 1. 1 rd 3 Annual Retail Asia Congress 2010 22-24 June 2010 Hong Kong Convention and Exhibition Centre Attend your industry’s annual event in Asia – Competing effectively to attract more customers and increase your market share in Asia Confirmed speakers include: Brooke Ruscuklic, Retail Operations Manager, ADIDAS GROUP Chen LiYing, President, AIKA GROUP (爱家集团) Vanessa Moriel, MD, AIMS INTERNATIONAL Christophe Cais, Executive Director, ALBATROSS GLOBAL SOLUTION Jeffrey Sia, Director, EVERRISE SUPERMARKET AND DEPARTMENT STORE Royce Yuen, Executive Director, FANCL Alessandro Paparelli, HR Director, FERRAGAMO Aalok Pandit, Director, FUN AND JOY AT WORK Anita Yuen, Director of Beauty Division, HARVEY NICHOLS (TBC) Alfred Yeung, Property Projects Director, HKC HOLDINGS Lizette Smook, CEO and Founder, INNOVASIANS Dickson Yewn, Creative Director, LIFE OF CIRCLE; YEWN HERITAGE JEWELLER (TBC) Grant Yuan, Country Manager, LOOKADOK Arvind Singhal, Director- Marketing , PR & Corporate Communications, MCDONALD’S INDIA Carmen Ho, Head of Marketing and Brand Management, MIELE Krishnan Subramanian, Regional Planning Director, OGILVY ACTION Chris Hu, Senior Planning Manager, OGILVYACTION Gouten, Founder, GOUTEN CONSULTING
  2. 2. 2 Mark Millar, MD, MP ASSOCAITES Nihar Ranjan Ghose, Senior VP- HR, RPG RETAIL SECTOR Vijay Karwal, MD, Head of Consumer, Retail & Healthcare Asia, RBS INVESTMENT BANK Tran Thi Kim Quyen, BODs’ Member- GM, SAIGON CO.OP Karen Eidsvik, Regional Director Asia, SUBWAY Kelvin Ng, CEO and Founder, SYNERGISTIC REAL ESTATE MANAGEMENT AND NETWORK Colin Rice, IT Director, THE DAIRY FARM COMPANY Kenith Wong, Regional Director, THE PACIFIC CIGAR COMPANY Tom T. O’Keefe, Founder, Chairman & Head Barista, TULLY’S COFFEE Edith Law, Director, ZTAMPZ (BREAD N BUTTER) Advisory Board Committee: Brooke Ruscuklic, Retail Operations Manager, Asia Pacific, ADIDAS GROUP Caroline Mak, North Asia Regional Director; Dairy Farm China CEO, THE DAIRY FARM GROUP; Chairperson, HONG KONG RETAIL MANAGEMENT ASSOCIATION Graeme Fowler, DFS VP, World Wide Visual Merchandising, DFS Royce Yuen, Executive Director, FANCL Alessandro Paparelli, HR Director, FERRAGAMO HONG KONG Anita Yuen, Director of Beauty Division, HARVEY NICHOLS Eden Woon, MD China, LI & FUNG Simeon Piasecki, MD, MARKS & SPENCER (ASIA PACIFIC) Francis Gouten, Former CEO, RICHEMONT ASIA PACIFIC; Founder, GOUTEN CONSULTING Karen Eidsvik, Regional Director Asia, SUBWAY
  3. 3. 3 Andrew Wong, Director, Business Development, PACIFIC COFFEE COMPANY Kenith Wong, Regional Director, THE PACIFIC CIGAR COMPANY Tom T. O’Keefe, Founder, Chairman & Head Barista, TULLY’S COFFEE DAY ONE: 22 JUNE 2010 TUESDAY 0900 Welcome by the Day one conference chairperson Krishnan Subramanian, Regional Planning Director, OGILVY ACTION 0905 Welcome speech by the HKRMA 0930 Keynote address: Asia at the forefront of the global retail business As the economy bounces back in many key Asian markets, many retailers see 2010 as a year for growth, while 2009 was a year for defending market share. How do the experts view the opportunities for retail in Asia going forward, and how does the region compare to the rest of the World? - Predicting how economic growth is influencing the retail industry in Asia and how retailers are preparing themselves for economic recovery - Forecasting retail trends in Asia: How is Asia’s retail market following global retail trends? And, how important is Asia in a global retail strategy? - Keys to differentiating your retail business in Asia’s rapidly growing retail industry 1000 Morning refreshment break Engaging customers through trend analysis and effective brand communication 1030 Exploring new insights into customer behaviour With the post-recession consumers completely changing their purchasing decisions and behaviours in store, how are retailers responding to this rapid market change? Leading retail experts share the latest thinking on customer behaviour, engagement and retention for 2010 and beyond. Innovative branding and marketing showcase session A number of successful brands will showcase their unique and effective branding and marketing case studies with you. The “tour” will take delegates through some of the best new retail branding and marketing developments. What trends do they point towards? Following the presentation, a panel of retailers will discuss the implications and lessons. 11:10 Case study of TULLY’S COFFEE: How does the company compete with other big players in the region? How has the company repositioned its brand to differentiate itself and to focus on particular customer segments? What else did they do to attract and engage customers?
  4. 4. 4 Tom T. O’Keefe, Founder, Chairman & Head Barista, TULLY’S COFFEE 1140 Case study of FANCL: Renowned as a preservative-free skin care product originating from Japan, how does the company market its brand image in different Asian countries? What strategies does the company use to retain its customers and build active loyalty without having to compete on price? Royce Yuen, Executive Director, FANCL 1210 Networking lunch Efficient retail operational strategies to optimise revenue and cost margins 1400 Driving operational excellence to improve store performance: Case study of ADIDAS Understanding customers and targeting the right groups are the keys to success for retailers. Adidas will share its best operational practices between stores, markets and regions - Understanding and using store performance KPIs (key performance indicators) to improve sales - Establishing retail management standards and monitoring market and store-level execution - Sharing best practices between stores, markets and regions Brooke Ruscuklic, Retail Operations Manager, Asia Pacific, ADIDAS GROUP 1430 Winning HR techniques Retail talent acquisition panel discussion: Finding the right staff to serve your customers - How have recruiters and HR consultants altered their strategies in the economic recovery period? - How can HR better align with business lines to support fast expansion? - How can HR determine the optimal mix of different types of workforce for retail? - What strategies are recruiters employing to attract the right talent? And, how do they retain their best staff? - How can retail improve its image as a career of choice? - What are the difficulties in recruiting and retaining mid-senior management in retail? - Evaluating the pros and cons of the local versus international work market - What is more important to employees in China? Remuneration, job satisfaction, or career advancement? Moderator: Alessandro Paparelli, HR Director, FERRAGAMO HONG KONG Panellists include: Vanessa Moriel, MD, AIMS INTERNATIONAL 1500 Afternoon refreshment break 1520 Efficient Supply Chain Management: Case study of Bread n Butter Hear from the management how the company is successfully applying supply chain management from concept to design and how this has helped the business efficiency and increase earnings.
  5. 5. 5 Edith Law, Executive Director, ZTAMPZ (BREAD N BUTTER) 1550 Using retail technology to reduce costs: Case study of the Dairy Farm Group Managing a large number of different products and businesses is a complex task. Hear how Dairy Farm uses its technology resources to increase margins and profits across the group. Colin Rice, IT Director, DAIRY FARM COMPANY 1620 Becoming part of a sustainable society: Leading the green retailing trend for the future - How international retailers are responding to the growing sustainable retail demand and what are the indications for Asian retailers? - Rising demand from consumers in Asia for environmentally-friendly goods: What is the evidence? - Sourcing truly eco-friendly materials. What can retailers do about the scarcity of supply? - What will be the trend for informing consumers of green credentials in Asia? - Building and implementing sustainability into the entire life-cycle of a product and the textile retail supply chain Lizette Smook, CEO and Founder, INNOVASIANS 1650 End of day one conference 1700 Guided tours to Harbour city and Heritage 1881 followed by gala dinner Special opportunity to cross the harbour and visit Harbour City- Hong Kong’s most renowned shopping centre for tourists, followed by gala dinner and a guided visit to Heritage 1881- the newest and hottest shopping area in town, hosted by Director of Cheung Kong Holdings DAY TWO: 23 JUNE 2010 0930 Welcome by the Conference Chairperson Market entry and expansion strategies in different Asian countries 0940 Indian India market focus - Discovering opportunities for both retailers and developers who want to get into or expand in the country - Market consolidation: How are the larger companies gaining market share and dealing with the unorganised market? - What are the government requirements and the regulatory thinking process behind retail development in India? - How can you capitalise on the country’s enormous resources? Moderator: Aalok Pandit, Director, FUN AND JOY AT WORK Panellists include:
  6. 6. 6 Arvind Singhal, Director - Marketing, PR & Corporate Communications, MCDONALD'S INDIA (WEST & SOUTH) Nihar Ranjan Ghosh, Senior VP - HR, RPG RETAIL SECTOR 1010 Vietnam Vietnam market focus Regarded the top retailer in the country, the company manages the biggest supermarket chain – Co.opMart supermarket in Vietnam. Hear from the company management about opportunities in Vietnam’s retail market and the investment potential for international retail players. Tran Thi Kim Quyen, Member of the Board of directors and GM, SAIGON CO.OP South East Asia SM SHOEMART (Invited) 1040 Morning refreshment break 1100 Malaysia Malaysia market focus As a local supermarket chain with 18 stores in the country, how does the company choose its store location and how does it plan to deliver on its expansion strategies in Malaysia? Jeffrey Sia, Director, EVERRISE SUPERMARKET AND DEPARTMENT STORE 1130 China How to decide where to open up your first and subsequent retail outlets in China nd rd - Moving from tier one cities into 2 and 3 tier cities: What is the outlook for retail space nd rd development in the 2 or 3 tier locations? - Concerns about over-supply of space in China: Monitoring the quality and identifying locations that are most likely to succeed - Comparative analysis of the high street compared with shopping malls: Which model provides better revenues in the Chinese marketplace? - How to enter new locations and how to determine the market potential of different cities Moderator: Kelvin Ng, CEO, SYNERGISTIC REAL ESTATE MANAGEMENT & NETWORK; Senior Advisor, MALL CHINA INFORMATION CENTER Panellists include: Alfred Yeung, Property projects director, HKC HOLDINGS Chris Hu, Senior Business Planning Manager, OGILVYACTION Andrew Wong, Director, Business Development, PACIFIC COFFEE COMPANY (TBC) 1210 Case study of China’s Aika Group - China’s biggest home wares and furniture chain business As the biggest home wares and furniture retail chain business in China, the group also own shopping malls, treasury goods exchange outlets, as well as developing retail and real estate projects in the country. Hear from the president on how the company identified its target customers and started operating its home wares and furniture business in China.
  7. 7. 7 Chen LiYing, President, AIKA GROUP (爱家集团) 12.40 Networking lunch Market entry strategies to increase your presence in Asia and expand your retail business regionally 1400 Ultimate retail expansion strategies in 2010 Many retailers regard 2010 as a year of growth and expansion. How should retailers react and respond to the new competitive market? Where are the next opportunities and how to capture them? To provide useful information, several retailers will come and share their expansion strategies in Asia’s different markets: Using franchising as a way to increase store penetration in Asia: Case study of SUBWAY ASIA Subway has grown from less than 50 stores and is forecast to have close to 1000 in 2010. The company has been using franchising as its main expansion strategy. Hear what difficulties the company faced, how it overcame the problems and successfully manages a large number of franchisees. Karen Eidsvik, Regional Director Asia, SUBWAY Store expansion in China and South East Asia: How does the company choose its locations in different cities and in different countries? Andrew Wong, Director, Business Development, PACIFIC COFFEE COMPANY 1500 Determining the best market entry strategy for your business: Foreign JV, equity capital, M&A or franchising - Who is investing in Asia? How to attract foreign investors for your retail business - Identifying the pros and cons of different market entry strategies and finding the most efficient way to enter the market - Selecting the strategy that will yield the best return on your investment Vijay Karwal, MD, Head of Consumer, Retail & Healthcare Asia, RBS INVESTMENT BANK Retail store and shopping mall management 1530 Successful shopping mall marketing to attract shoppers - A case study - Correctly positioning yourself and marketing to the right audience - Maintaining and arranging the ideal tenant mix for your target audiences - Keeping your loyal customers and promoting to new customers HONG KONG AIRPORT AUTHORITY (invited)
  8. 8. 8 1600 Afternoon refreshment break Luxury retailing in 2010 1620 Luxury in China: How to capture the market opportunity there With the Chinese mainlanders’ increased spending on luxury brand products, many luxury retailers are focusing on this giant and emerging market. Listen to demand and trend analysis from the luxury brand professionals and understand how consumers of different ages in China are attracted to various brands. - Identifying the largest growth region for luxury goods in China nd rd - What are the opportunities in the 2 and 3 tier cities? How to target these new markets? Francis Gouten, Former CEO, RICHEMONT ASIA PACIFIC; Founder, GOUTEN CONSULTING 1650 Marketing the high-end lifestyle brand in Greater China: Case study of Miele How does the company target customers with high purchasing power and capture the demand for high-end household in town? Carmen Ho, Head of Marketing and Brand Management, MIELE 1720 Luxury retailing panel discussion - Capitalising on the economic recovery to expand your luxury business - How to make your luxury goods a desired must-have product - Exploring ways of providing an unforgettable and unique shopping experience in the store - How luxury brands are using the Internet to further promote and distribute their products - Iidentifying the most appropriate distribution strategies in China’s second tier cities Moderator: Christophe Cais, Executive Director, ALBATROSS GLOBAL SOLUTION Panellists include: Kenith Wong, Regional Director, THE PACIFIC CIGAR COMPANY Francis Gouten, Former CEO, RICHEMONT ASIA PACIFIC; Founder, GOUTEN CONSULTING Carmen Ho, Head of Marketing and Brand Management, MIELE Anita Yuen, Director of Beauty Division, HARVEY NICHOLS (TBC) Dickson Yewn, Creative Director, Life of Circle, YEWN HERITAGE JEWELLER (TBC) VERSACE (Invited) 1730 End of day two conference and networking drinks Post conference focus session on China and India: 24 June 2010
  9. 9. 9 09:00-16:30 Market Expansion Strategies in Asia - Market focus session on China and India China market session 0910 Chinese consumer analysis: How to find, segment and attract shoppers In this session, our retail professional analyst will describe the main characteristics of Chinese consumers and explain what makes the Chinese market unique and special. He will also forecast trends in Chinese consumer spending in 2010, and discuss what brands can do to capitalise on these trends. Christophe Cais, Executive Director, ALBATROSS ASIA 0950 Market entry and expansion techniques: China focus session - How to choose your retail locations in China? - Advice on leasing contract signing and rental negotiation - Understanding the local tax system to avoid fines and unnecessary costs - Learning legal tax mitigation strategies in China Kelvin Ng, CEO, SYNERGISTIC REAL ESTATE MANAGEMENT & NETWORK; Senior Advisor, MALL CHINA INFORMATION CENTER 1025 Morning refreshment break 1050 Connecting with Chinese customers: How to reach your market audience in China The cost of media advertising in China has grown considerably, particularly in magazines. Knowing that you need to educate customers in order to introduce new brands in China, what is the best way to increase brand awareness in China? Chris Hu, Senior Business Planning Manager, OGILVYACTION 1125 Case study of integrated lifestyle development projects The group has actively developed mixed-use property projects in Beijing, Shanghai, Tianjin and ZhongXing which combine retail, restaurants & bars, as well as commercial and residential elements. Hear the development strategies from the management as well as the consideration process behind. Alfred Yeung, Property projects director, HKC HOLDINGS 1200 Networking lunch India market session 1330 Discovering retail opportunities in India: How can you capitalise on the country’s enormous resources?
  10. 10. 10 Case study of RPG RETAIL SECTOR Nihar Ranjan Ghosh, Senior VP - HR, RPG RETAIL SECTOR Case study of MCDONALD'S INDIA (WEST & SOUTH) Arvind Singhal, Director - Marketing, PR & Corporate Communications, MCDONALD'S INDIA (WEST & SOUTH) 1430 Morning refreshment break Exploring best practice operational strategies in China and India 1450 Supply chain and logistics best practice Retailers are facing more challenges than ever before in managing their supply chain. Consumers are demanding products that are cheaper, better, arrive more quickly and they want to know that it has been produced ethically. The speaker will explore and discuss the critical factors and latest developments influencing today’s retail supply chains, reporting on the top-ten FMCG supply chains - both retailers and manufacturers. Specific insights will be provided into the complexities of the China market – both the emerging consumer trends and the supply chain challenges, together with a best-in-class China Retail Supply Chain case study. The speaker will also share a vision of the future – ‘The 2016 Supply Chain Model’ with attendees. Mark Millar MBA, Managing Director, M POWER ASSOCIATES 1520 In-store services and staff training - Creating a staff training programme to respond to your customers’ needs and create brand loyalty - Analysing Chinese consumers’ special needs and exploring services to suit their needs Grant Yuan, Country Manager, LOOKADOK 1600 Using multi-channel retailing as a cost effective expansion strategy Retail nowadays should not rely entirely on store sales and expansion. Hear from the retail experts how to increase sale and profits through other channels. 1630 End of the China and India market focus session

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