LOGO
Mobile Advertisement(m-Ad)
BUET Chariots
Deliberators:
Rahat Ibn Rafiq
Sajjadur Rahman
m-Ad
1. Problem & Solution
2. Business Process
3. Information Technology Usages
4. Business Model
5. Economic Feasibility
6. Sc...
• Arafat is a software engineer.
 A software company gives a job
circular in the Daily ‘Y’.
 Unfortunately he keeps the ...
• Ms. Momtaz is a housewife
 Looking for a flat in area ‘B’.
 Tedious process hampers
daily chores
 Misleading informat...
• Sadia is a student
 Need tuition.
 Decides to advertise in the daily ‘X’.
 Entails relatively large sum of money.
 F...
 Scenario 1:
 Inconsistent reachability to the target people.
 Scenario 2:
 Unreliable and unavailable information
 T...
 Furthermore
 Time Latency
 Text’s dependency on monetary factor
 Lengthy process
 Untoward hassles due to exposing o...
 Students
 Unemployed personnel
 Unmarried personnel
 Companies
 Flat owner & renter
 Others
 Tech-based users
 Se...
Outcome of Survey
 98% people are interested in mobile
based system.
 70% of them wants security first.
 92% people pri...
m-Ad System
 Scope
 Classified Advertisement
 Initiated by a simple cell-phone command
 Inexpensive advertising enviro...
LOGOm-Ad
Actors
 Customer
 Mobile Operator
 Advertiser
 Query User
• Classified advertisement Advertiser
• Commercial advertise...
Customer
 Have a registered SIM card
 Register into the system
 Can give advertisements or make a query
Advertiser
 Fill up the fields provided in the environment
 Send the data to the system database
Classified Advertiser
 No text approach in the application
 Text is required if SMS subsystem is used.
 The Advertiser’...
Commercial Advertiser
 Choose number of Ads to be propagated
 Embedded in the return SMS of the query users.
 Applicati...
Query User
 Request a query
 Retrieved information is checked against the
request by the mobile operator.
 Relevant inf...
Mobile Operator
 Handle all the users
 Registering process and data retrievals
 Complaint handling
LOGOm-Ad
Information Technology
 Application software
 Mobile SMS
 Content server
 Database
 Software requirements
Application software
 Registration:
• Compulsory registration
• Given information is checked against the
information in t...
 Aesthetic look:
• User friendly GUI
 Advertisement:
• No text based approach
 User Query:
• Appropriate options to for...
Mobile SMS
 For mobiles that are not java enabled
 Text based fixed format queries and advertisements
 Notifications th...
Content Server
 Stores the advertisement
 Collects and sends SMS
 Verifies the user.
 Retrieves the information for th...
Database
 Installed in the content server
 Powerful database for efficient data retrieval
 Oracle, MySQL , SQL server c...
Software Requirements
 Open source platform
 We will use C# or java, PHP or JAVA SERVLET
 Linux for open source facility
LOGOm-Ad
. Advertisers Registration Process
. Advertisers procedure (application based)
. Advertisers Procedure(SMS based)
4. Advertisers process
5. Query user’s Registration Process
6. Query procedure (application based)
7. Query procedure (SMS based)
System Demonstration
Advertiser
User
Mobile Operator Server
Content Server
Yes, I’ve
found my
information
LOGOm-Ad
How we determined the number of Customer
No. of Advertisement
4500(Calculated)
No. of Response
4500
(assumed)
No. of Comme...
Total revenue 10500000 BDT
Registration Fee (150000 customer x 30 BDT) 4500000
SMS charge (5 BDT per SMS x 4 SMS per subsc...
Break even analysis 70Q= 8750000
Break Even Analysis
Initial cost
5000000 BDT
Fixed expense per
year
5000000 BDT
Total revenue
Per year
10500000 BDT
Projected cash flow
Initia...
LOGOm-Ad
RISK TYPE POSSIBLE RISKS
Technology 1.High traffic in database.
2.Malfunction of server.
People 1.Lack of technical expert...
Risk Analysis
RISK PROBABILITY EFFECTS
High traffic in database Moderate Serious
Server malfunction Low Catastrophic
Lack ...
Risks Planning
RISK STRATEGY
High traffic in database Investigate the possibility of buying a
higher performance database....
Real Life Implementation
 can be implemented in a wide range of sectors of
real life
– Flat/apartment sale/rent.
– Tuitio...
Benefits & Impacts
 Advertisers need not go to advertisement booth in
person.
 Mobile system.
 Real time advertisement ...
LOGOm-Ad
Thank You
LOGO
Use-Case
Model
m-Ad
Subsystems
 4 subsystems-
– Registration
– Advertisement
– User Query
– Complaint
Registration
Request
ConfirmationAdvertiser
Use Case diagram :Registration
User
Information
Collection
Mobile
Operator
<<d...
Advertisem
ent
Submission
Updating
&
Notification
Advertiser
Content
Server
Use Case diagram :Advertisement
Validation
Mob...
Query
Submission
Searching
&
Notification
Advertiser
Content
Server
Use Case diagram :User Query
Validation
Mobile
Operator
Complaint
Submission
User
information
verification
Complaint
Filing
<<depends on>>
User
Mobile
Operator
Use Case diagram :...
Cost Analysis
Break Even Analysis
Payback Period
Questionnaire
Questionnaire(contd.)
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3rd CFICC First Round Presentation by Buet Chariots

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Presentation for the 1st round of 3rd CITI Financial IT Case Competition (CFICC), 2011.
Project: M-Ad: A Mobile Based Solution to Classified Advertisements

Published in: Education, Technology
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  • ?? Textfielder size limited…kintu add er size jodibeshihoy:add more text option thakbe…seikhetrearekta SMS ersoman charge katbe.
  • to get the profit the company has to manage 125000 subscribers which is not so much tough for a telecom industry.
  • after 1 year the company can earn 1750000 BDT as profit while it is assume that the company will able to manage 1500000 subscriber in the 1st year.
  • False acc: fake advertising…
  • Requirement alteration is tolerable coz we can provide/up our updated software in a wap site…
  • 3rd CFICC First Round Presentation by Buet Chariots

    1. 1. LOGO Mobile Advertisement(m-Ad) BUET Chariots Deliberators: Rahat Ibn Rafiq Sajjadur Rahman m-Ad
    2. 2. 1. Problem & Solution 2. Business Process 3. Information Technology Usages 4. Business Model 5. Economic Feasibility 6. Scope of Real life Implementation Index
    3. 3. • Arafat is a software engineer.  A software company gives a job circular in the Daily ‘Y’.  Unfortunately he keeps the Daily ‘X’.  An opportunity is lost.  Looking for a job Scenario
    4. 4. • Ms. Momtaz is a housewife  Looking for a flat in area ‘B’.  Tedious process hampers daily chores  Misleading information. Scenario
    5. 5. • Sadia is a student  Need tuition.  Decides to advertise in the daily ‘X’.  Entails relatively large sum of money.  For a 40 word classified advertisement, the charge is 1000BDT. Scenario 3
    6. 6.  Scenario 1:  Inconsistent reachability to the target people.  Scenario 2:  Unreliable and unavailable information  Too hectic and painstaking  Scenario 3:  Monetary constraint Dredged up problems
    7. 7.  Furthermore  Time Latency  Text’s dependency on monetary factor  Lengthy process  Untoward hassles due to exposing of contact numbers.
    8. 8.  Students  Unemployed personnel  Unmarried personnel  Companies  Flat owner & renter  Others  Tech-based users  Second hand vehicles sale  Gadgets exchange Target Customer
    9. 9. Outcome of Survey  98% people are interested in mobile based system.  70% of them wants security first.  92% people prioritize the low operating charge.  73% of them wants easy operation module.  90% of them wanted a easy query system.
    10. 10. m-Ad System  Scope  Classified Advertisement  Initiated by a simple cell-phone command  Inexpensive advertising environment  Easy access to the advertisements  Consistent connection between the advertiser and the query-user.  Hassles kept at the minimum.
    11. 11. LOGOm-Ad
    12. 12. Actors  Customer  Mobile Operator  Advertiser  Query User • Classified advertisement Advertiser • Commercial advertisement Advertiser
    13. 13. Customer  Have a registered SIM card  Register into the system  Can give advertisements or make a query
    14. 14. Advertiser  Fill up the fields provided in the environment  Send the data to the system database
    15. 15. Classified Advertiser  No text approach in the application  Text is required if SMS subsystem is used.  The Advertiser’s contact information is provided to the query user.
    16. 16. Commercial Advertiser  Choose number of Ads to be propagated  Embedded in the return SMS of the query users.  Application is a must. No SMS subsystem.
    17. 17. Query User  Request a query  Retrieved information is checked against the request by the mobile operator.  Relevant information is sent.
    18. 18. Mobile Operator  Handle all the users  Registering process and data retrievals  Complaint handling
    19. 19. LOGOm-Ad
    20. 20. Information Technology  Application software  Mobile SMS  Content server  Database  Software requirements
    21. 21. Application software  Registration: • Compulsory registration • Given information is checked against the information in the mobile operator server. • Valid if given data conforms to that of the server.
    22. 22.  Aesthetic look: • User friendly GUI  Advertisement: • No text based approach  User Query: • Appropriate options to form the required queries Application software(contd.)
    23. 23. Mobile SMS  For mobiles that are not java enabled  Text based fixed format queries and advertisements  Notifications through SMS
    24. 24. Content Server  Stores the advertisement  Collects and sends SMS  Verifies the user.  Retrieves the information for the query and sends it to the user.  All advertisements have a lifetime of 10 days.
    25. 25. Database  Installed in the content server  Powerful database for efficient data retrieval  Oracle, MySQL , SQL server can be used
    26. 26. Software Requirements  Open source platform  We will use C# or java, PHP or JAVA SERVLET  Linux for open source facility
    27. 27. LOGOm-Ad
    28. 28. . Advertisers Registration Process
    29. 29. . Advertisers procedure (application based)
    30. 30. . Advertisers Procedure(SMS based)
    31. 31. 4. Advertisers process
    32. 32. 5. Query user’s Registration Process
    33. 33. 6. Query procedure (application based)
    34. 34. 7. Query procedure (SMS based)
    35. 35. System Demonstration Advertiser User Mobile Operator Server Content Server Yes, I’ve found my information
    36. 36. LOGOm-Ad
    37. 37. How we determined the number of Customer No. of Advertisement 4500(Calculated) No. of Response 4500 (assumed) No. of Commercial Advertiser 15 (Assumed) No. of Total Client 9015 (within a month) Improvement rate of no. of Client 10% (Assumed) Total no. of client in a year (considering improvement rate)= 149476 150000 (Approximately) Cost Analysis
    38. 38. Total revenue 10500000 BDT Registration Fee (150000 customer x 30 BDT) 4500000 SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000 Commercial Advertisement (600000 SMS x 5 BDT) 3000000 Variable expense 0 BDT Contribution margin 10500000 BDT Fixed expense 8750000 BDT Software Development Cost 5000000 Software Security and maintenance cost 50000 Customer Care Allowance 700000 Advertisement Cost 3000000 Net operating income 1750000 BDT Cost Analysis
    39. 39. Break even analysis 70Q= 8750000 Break Even Analysis
    40. 40. Initial cost 5000000 BDT Fixed expense per year 5000000 BDT Total revenue Per year 10500000 BDT Projected cash flow Initial Stage -500000 BDT After 1st year 1750000 BDT After 2ND year 8500000 BDT After 3RD year 15250000 BDT Payback Period
    41. 41. LOGOm-Ad
    42. 42. RISK TYPE POSSIBLE RISKS Technology 1.High traffic in database. 2.Malfunction of server. People 1.Lack of technical expertise in average users. 2.Fake advertisement. 3.Erratic input. Requirements Changes in user requirements after the implementation requires major design rework. Risks & Risk Types
    43. 43. Risk Analysis RISK PROBABILITY EFFECTS High traffic in database Moderate Serious Server malfunction Low Catastrophic Lack of technical expertise in average users High Tolerable Fake advertisement Low Tolerable Erratic Input High Serious Requirements alteration Moderate Tolerable
    44. 44. Risks Planning RISK STRATEGY High traffic in database Investigate the possibility of buying a higher performance database. Server malfunction Standby backup server. Lack of technical expertise in average users Introduce this system to general mass & train them how to use. Fake advertisement Complaint system. Erratic Input No database update. Notify user about the failure. Requirements alteration Rigorous survey of user requirements. Version control.
    45. 45. Real Life Implementation  can be implemented in a wide range of sectors of real life – Flat/apartment sale/rent. – Tuition/student wanted – Motor vehicles/tech-based appliances sale. – Matrimony – Job opportunity – Others.
    46. 46. Benefits & Impacts  Advertisers need not go to advertisement booth in person.  Mobile system.  Real time advertisement submission & launching.  Automated notification  Inexpensive – Low advertisement & searching cost – Uneager customers encouraged
    47. 47. LOGOm-Ad
    48. 48. Thank You
    49. 49. LOGO Use-Case Model m-Ad
    50. 50. Subsystems  4 subsystems- – Registration – Advertisement – User Query – Complaint
    51. 51. Registration Request ConfirmationAdvertiser Use Case diagram :Registration User Information Collection Mobile Operator <<depends on>>
    52. 52. Advertisem ent Submission Updating & Notification Advertiser Content Server Use Case diagram :Advertisement Validation Mobile Operator
    53. 53. Query Submission Searching & Notification Advertiser Content Server Use Case diagram :User Query Validation Mobile Operator
    54. 54. Complaint Submission User information verification Complaint Filing <<depends on>> User Mobile Operator Use Case diagram :Complaint Confirmation <<depends on>>
    55. 55. Cost Analysis
    56. 56. Break Even Analysis
    57. 57. Payback Period
    58. 58. Questionnaire
    59. 59. Questionnaire(contd.)
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