Promoting Sports Teams Through Social Media Bryan Suarez
Facebook now has over 500 million users
This means one out of every 13 people has a Facebook!
Creating Ways to PromoteTeams Through Facebook
Facebook Page It is vitally important to have an established Facebook page to promote your sports team. Being able to share information about the team will help raise awareness toward the team.
The page will contain updates of the upcoming games as well as in game updates throughout the course of the games. These updates will help the team’s fans keep track of how the team is doing
Creating “Events” that show where the next games or matches are will help spread the awareness of the games. This will help the fans because they are informed about the game as well as knowing who is attending these games
Facebook Contests A creative and engaging way to help promote the team would be to hold a contest on the Facebook The contest would be to have the fans of the page post pictures of their experience at the games and the picture with the most “likes” in a given time would be the winner
This would help promote the team in two ways: Boost the amount of fans on the page because in order to like the pictures, the people must be fans of the page Lets the fans of the page see how fun and exciting the games are with the pictures that are uploaded
The number of Twitter users increase by 300,000 every day
Twitter is becoming a very popular social media outlet that allows people to get instant news when it happens It is one of the best sources for staying up to date with everything that happens all over the world
Have and up to date Twitter account for a sports team is the best way to keep fans informed. Twitter can be a fan’s best friend when they are unable to watch the game or match.
What To Do Small updates that are quick and concise will help the fan throughout the final seconds of the big game. Make sure to update the account regularly so the fans know exactly how the team is doing whether they are playing or not.
It would be wise to mention the athletes in the tweets about the games. This will help boost the fan base of not only the team but also the individual athlete.
To help promote the team, make sure to reply to as many tweets that are directed to you as possible. This will help engage the fans and make them feel as though what they have to say means something and that their voice is heard. Just like in small businesses, every customer counts.
Instagram is a unique social media outlet where it is somewhat a combination of Twitter and Facebook but is strictly used for pictures Over 1 Billion pictures have been uploaded and it increases by almost 5 million a day
Having an Instagram account for your team would help promote the club tremendously. By being able to connect the Facebook account and the Twitter account, you can easily gain more followers that way and also post pictures of the team easier.
Sharing Pictures A different but innovative way to promote the team through Instagram would be to post pictures of the team that couldn’t be seen from the stands. Being able to see the team when they are not on the field would be a creative way to show the fans how their favorite athletes are when they aren’t on the court or field.
Posting 101 The pictures that club posts on Instagram needs to be strategically posted. Too many pictures would clutter the followers news feed and the account would be annoying to follow. But a lack of pictures would not help get the program’s name out there.
YouTube has over 800 million viewers a month
4 Billion videos are viewed daily
Sports teams can create a YouTube channel and upload various types of videos about the team. The videos can consist of: Highlights of games Personal handshakes of the players Superstitions of the players “Behind the scenes” videos
Streaming Live! The games could also be streamed live through YouTube This way people from all over can watch the games when they are unable to make it to the games
Online Chat With this live streaming of the games, fans could chat live through the YouTube channel. This will help gain feedback as well as engaging the fans with each other.