• Save
Brand You 2 Altius
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Brand You 2 Altius

on

  • 1,920 views

Leverage the power of personal branding. for success.

Leverage the power of personal branding. for success.

Statistics

Views

Total Views
1,920
Views on SlideShare
1,659
Embed Views
261

Actions

Likes
5
Downloads
0
Comments
0

5 Embeds 261

http://barcampbangalore.org 244
http://credein.blogspot.com 11
http://by8b10.blogspot.com 4
http://webcache.googleusercontent.com 1
http://by8b10.blogspot.in 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand You 2 Altius Presentation Transcript

  • 1. Brand You 2.0 Altius Consulting BarCamp 2009 www.altiusconsults.com
  • 2. [What’s this?] • What do Jack Welch, Richard Branson & Vijay Mallya have in common? • It’s not just the private jet /island etc. [They are talented and have Branded themselves] www.altiusconsults.com
  • 3. [In the next 35 minutes] • We will take you through the journey of building a personal brand and tell you few tips and tricks that can you help brand YOU! • Some questions which we will address are: • What is a brand? • A personal brand : Now what new thing is this? • Why? • Who ? • How? www.altiusconsults.com
  • 4. [What is a Brand?] “A brand is a perception or emotion, maintained by a buyer or prospective buyer, describing the experience related to doing business with an organization or consuming its products and services.”- David McNally and Karl D. Speak Be Your Own Brand www.altiusconsults.com
  • 5. [Personal Brand] A perception or emotion, maintained by somebody other than you, describes the total experience of having a relationship with you. Personal Branding unlike Corporate Branding is not designed to make people just emote but asking people to trustin you. www.altiusconsults.com
  • 6. [Why build a personal brand?] Because they matter! Hiring Managers. Executive Recruiters. Colleagues. Clients. Business Partners. Investors. www.altiusconsults.com
  • 7. [Why…Because] – Differentiate yourself from your competition – Ensure that people remember you – Project credibility – Strike an emotional chord – Create strong user loyalty – Build a long lasting relationship Keep your marketing goals in mind and channel your efforts towards them www.altiusconsults.com
  • 8. Unique persons are reliable, meaningful and differentiated. www.altiusconsults.com
  • 9. They are a concept and communicate in a tangible, consistent way. www.altiusconsults.com
  • 10. [Who should build a personal brand] – Anyone who has anything to sell- especially services. – CEOs, founders, media personalities, chefs, YOU! www.altiusconsults.com
  • 11. Personal brands are Connected with themselves. www.altiusconsults.com
  • 12. [Building YOU the right way] • Building your personal brand is something you can do whether you’re an individual in business or an employee of an organization. • The right way is to provide something of value to others where there is no apparent direct reward to you. • Tools that assist you to do so are: Blogs, wikis, RSS, Podcasts, blogs, Videocasts/Vlogs, Moblogs, MMS, social networks, virtual communities , comments. www.altiusconsults.com
  • 13. [Steps to building a personal brand] Create • SWOT- Strengths', Weaknesses, Opportunities and Threats • Core value- figure out what your core values are and how you can market them Communicate • Avenues to communicate the personal brand • Keep your blog updated • Network on sites like Linkedin.com, facebook.com etc • Write articles for prominent newspapers • Take on speaking assignments Confirm • Reinforce the brand • Reinvent when needed Caveats while building a brand • Allow your work to also do the talking • Be honest with your brand www.altiusconsults.com
  • 14. [Personal brand footprint] • Offline : • Online: – Social network – Blog – Business cards – eBrand Assets – Personal packaging – Human relationships – Physical health – Conversation www.altiusconsults.com
  • 15. [Ask yourselves?] • How well does your brand translate offline and online? • What types of impressions are you making? • What is the impact of your brand? www.altiusconsults.com
  • 16. [Elements of Success] Don’ts Relevance Don’t try to be Keep to the point something you’re not! Avoid fluff Be authentic Info-tain No overselling please! Build and engage Respect listeners’ time community www.altiusconsults.com
  • 17. Thanks! www.altiusconsults.com