How to do seo and its benefits

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SEO makes a website visible in search engines.

SEO makes a website visible in search engines.

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  • 1. Search Engine Optimization How to do SEO And its Benefits By: CSR Web Solutions
  • 2. ONTARGET Process of SEO Topics Covered Overview of SEO Goals of SEO Tools (How To Do..?) SEO Roadmap Off-page Optimization On-page Optimization
  • 3. ONTARGET Overview of SEO •Search engine optimization (SEO) is the process of improving the performance of a website by getting quality traffic from search engines via "natural" ("organic" or "algorithmic") search results. •SEO makes a website accessible to search engines and improves the chances that the site will be found by the search engine for relevant searches. •It is a method of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.
  • 4. ONTARGET Goals of SEO • Acquire Top Place on the search engines • Boost sales and Increase return on investment • Improve competitive edge • Expand customer base and target audience • Growth in website visitors
  • 5. ONTARGET Process of SEO SEO is divided into two parts:- 1. Off Page Optimization 2. On Page Optimization Off Page Optimization: Off Page is a way to build relevant back links to the website by using best suited anchor text. Back links has their own importance for Google to generate traffic to the website. On Page Optimization: On Page Optimization is related to the content and structure of the website. On page optimization involves keyword research, modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
  • 6. ONTARGET Tools (How To Do..?) There many free tools which helps to analysis and optimize a website:- 1. Google Webmaster Tool 2. Google Analytics 3. Alexa.com 4. Ahrefs.com 5. Google Page Rank Toolbar There are many other tools which used for website performance analysis.
  • 7. ONTARGET SEO Roadmap: Off Page Optimization Off Page SEO Includes:- • Blog Submission • Article Submission • Directory Submission • Social Bookmarking • Press Release • Business Listing • Classifieds Submission •There are many other activities depending upon ones understanding.
  • 8. ONTARGET SEO Roadmap: On Page Optimization On Page SEO Includes:- 1. Title tag optimization 2. Description tag optimization 3. Keyword tag optimization 4. Image Optimization 5. PDF Optimization 6. Sitemap 7. Robots.txt 8. Content Optimization
  • 9. ONTARGET Thank You……….