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Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
Brainworks Presentation
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Brainworks Presentation

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  • 1. Emotional Response Communications
  • 2. Brainworks creates Emotional Response Communicationfor higher education. We combine the art of visualcommunications with the nature of human behaviorto create promotion that speaks directly to individualsrather than screams at the crowd...images that bringyour school’s unique qualities to their mind. The resultsare high level graphics, coordinated communicationcampaigns, identity programs and compelling messagesthat demand and receive response. Since 1984, Brainworkshas contributed to higher education realizing growthpotential, gain recognition, increase enrollment and remainon the cutting edge of a highly competitive marketplace.
  • 3. BARUCH COLLEGE / THE CITY UNIVERSITY OF NEW YORKBARUCH COLLEGE, ONE OF THE COUNTRY’S MOST PROMINENT URBAN INSTITUTIONS OF HIGHER EDUCATION RETAINEDBRAINWORKS TO DESIGN A NEW MARKETING COMMUNICATION AND BRANDING PROGRAM FOR THE UNDERGRADUATEAND GRADUATE PROGRAMS. THE PROJECT INCLUDED VIEWBOOKS, SEARCHPIECES, DEPARTMENTAL BROCHURES FORTHE WEISSMAN SCHOOL OF ARTS AND SCIENCES, A VIEWBOOK FOR ZICKLIN SCHOOL OF BUSINESS, AND A VIEWBOOKFOR THE SCHOOL OF PUBLIC AFFAIRS.
  • 4. ‘Working with Brainworks was one of thebest experiences of my professional life. Theyanalyzed our needs and produced materials thatnot only met those needs, but far exceeded ourexpectations. Already the freshman class is up22%. In three years there has been an increase inapplications by over 40% and an increase inSAT scores by 30 points.JIM MURPHYV I C E P R ES I D E N T O F E N R O L L M E N T M A N AG E M E N TT H E C I T Y U N I V E R S I T Y O F N E W YO R K ‘
  • 5. RUTGERS UNIVERSITYDESIGNED RECRUITMENT PUBLICATIONS FOR THE CAMDEN AND NEWARK CAMPUSES AND COMMUNICATED THE TRUE IDENTITYOF EACH CAMPUS. THE INTENT WAS TO HIGHLIGHT THE OUTSTANDING UNDERGRADUATE PROGRAMS IN OVER 30 MAJOR FIELDS,RANGING FROM THE LIBERAL ARTS AND SCIENCES TO PROFESSIONAL PROGRAMS IN BUSINESS, COMPUTER SCIENCE, URBANSTUDIES, MEDICAL TECHNOLOGY, SOCIAL WORK AND NURSING.
  • 6. THE CITY COLLEGE OF NEW YORKCITY COLLEGE RECOGNIZED A SERIOUS NEED FOR UPGRADING THEIR MARKETING COMMUNICATIONS CAMPAIGNAND SELECTED BRAINWORKS. THE DYNAMIC ENVIRONMENT OF CITY COLLEGE WAS CAPTURED AND CONVEYED WITH“EMOTIONAL RESPONSE” IMAGES AND DYNAMIC COPY. THE CAMPAIGN FEATURED AWARD-WINNING FACULTY ANDSTUDENTS IN PRINT AND ELECTRONIC ADVERTISING. THE CAMPAIGN CONSISTED OF: SEARCHPIECES, VIEWBOOKS,POSTERS, SUBWAY POSTERS AND ADVERTISING. THE PUBLIC PROFILE WAS HIGHLIGHTED AND ENROLLMENT INCREASEDBY 2,000 STUDENTS.
  • 7. ‘With Brainworks’ design and advertisingcampaign, City College of New York’s enrollmenthas increased far above the national curve.Enrollment jumped 15% over last year, withthe largest increase among new freshman. ‘M A RY LO U E D M O N S O NA S S I STA N T V I C E P R ES I D E N T F O R C O M M U N I CAT I O N ST H E C I T Y C O L L E G E O F N E W YO R K , C U N Y
  • 8. CLEVELAND CHIROPRACTIC COLLEGECLEVELAND CHIROPRACTIC COLLEGE RETAINED BRAINWORKS TO CREATE AND IMPLEMENT A NEW INTEGRATED MARKETING/COMMUNICATIONS PROGRAM. THE PROJECT INCLUDED A RESEARCH STUDY, COMPETITION REVIEW, CURRENT MARKETINGAND ADVERTISING ANALYSIS, STRATEGIC MARKETING DIRECTION, AND THE CREATIVE DEVELOPMENT OF PUBLICATIONS,ADVERTISING AND BRANDING OF TWO CAMPUSES.
  • 9. THE ART INSTITUTE OF NEW YORK CITYBRAINWORKS CREATED AND PRODUCED AN ADVERTISING CAMPAIGN THAT COMMUNICATED THE FIVE DISCIPLINES OF THEINSTITUTE: GRAPHIC DESIGN, FASHION DESIGN, WEB AND INTERACTIVE MEDIA, INTERIOR DESIGN AND VIDEO PRODUCTION.THE CONCEPT OF THE ADS INCLUDED ELEMENTS EXPLODING OUT OF EACH STUDENTS’ HEAD THAT RELATED TO THEDISCIPLINE.
  • 10. CALIFORNIA STATE UNIVERSITY STANISLAUSBRAINWORKS CREATED A NEW ADMISSIONS MARKETING AND RECRUITMENT PROGRAM THAT FEATURES THE EXTRAORDINARY,BEAUTIFUL CAMPUS AND UNIQUE PROGRAMS. THE PROJECT CONSISTED OF A DIRECT-MAIL CAMPAIGN, SEARCHPIECES, VIEWBOOKS,POSTERS, AND WEBSITE. BRAINWORKS CAPTURED THE TRUE IDENTITY AND HEART AND SOUL OF THE CAMPUS.
  • 11. QUEENS COLLEGEBRAINWORKS CREATED A NEW IDENTITY AND A ADMISSIONS RECRUITMENT CAMPAIGN TO PROMOTE THE IDEA THAT “AGREAT EDUCATION” SHOULD BE ACCESSIBLE TO TALENTED PEOPLE OF ALL ETHNIC AND FINANCIAL BACKGROUNDS.THE FOLLOWING TOOLS WERE CREATED OVER A FIVE-YEAR PERIOD: VIEWBOOK, DIRECT MAIL, SEARCHPIECES, POSTERS,NEWSPAPER ADVERTISING, DEPARTMENTAL BROCHURES, AND IDENTITY. THE UNIQUE AND INSPIRING CULTURE OF QUEENSCOLLEGE WAS PORTRAYED IN THE RECRUITMENT CAMPAIGN.
  • 12. ‘“Queens College…has continued to grow 14%in enrollment. We have seen a 24% increasein new freshman. A major player has been theBrainworks family. Their creative talents give afresh new insight to a long established LiberalArts institution.”V I N C E N T J. A N G R I S A N IE X E C U T I V E D I R E CTO R O F A D M I S S I O N SQUEENS COLLEGE ‘
  • 13. MANHATTANVILLE COLLEGETHE INTEGRATED STRATEGIC RECRUITMENT CAMPAIGN HIGHLIGHTS THE MANHATTANVILLE COMMUNITY, FAMILYOF STUDENTS, FACULTY AND DISTINCTIVE HISTORY. THE CAMPAIGN INCLUDED: UNDERGRADUATE VIEWBOOKS,SEARCHPIECES, GRADUATE ACADEMIC PROGRAM DIRECT MAIL PACKETS, POSTERS AND ADVERTISING. THE IMAGEDEPICTS MANHATTANVILLE COLLEGE RECRUITING AROUND THE WORLD.
  • 14. FLORIDA INTERNATIONAL UNIVERSITYBRAINWORKS CREATED THE NEW IDENTITY FOR FLORIDA INTERNATIONAL UNIVERSITY...“A NEW VISION OFEDUCATION...A DIVERSITY THAT UNDERSTANDS THE INTERCONNECTED AND INDEPENDENT WORLD... AND THEREALITY OF THE FUTURE.” THE IDENTITY CAMPAIGN INCLUDED A RESEARCH DISCOVERY, SEARCHPIECE CAMPAIGN,VIEWBOOK, WEBSITE AND E-CAMPAIGN. ENROLLMENT INCREASED FAR ABOVE THE NATIONAL CURVE.
  • 15. MANHATTAN COLLEGEDEVELOPED AND IMPLEMENTED A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN, WHICH INCLUDED ADMISSIONSPUBLICATIONS, WEBSITE DESIGN, AND STRATEGIC ADVERTISING CAMPAIGN. THE INTENTION OF THE CAMPAIGN WAS TO STRENGTHENINSTITUTIONAL BRAND IDENTITY. THE MARKETING MATERIALS HIGHLIGHTED STUDENT AND FACULTY PROFILES THAT COMMUNICATED“WHO WE ARE” TO THE INTENDED AUDIENCES.
  • 16. ‘Brainworks consistently delivers customizedmaterials that identify the key features whichmake Manhattan College truly distinctive. Sincehiring Brainworks in 1999, Manhattan College’sfreshman applicant pool has increased by 43%,and the academic profile of our incoming studentbody has also been achieved.W I L L I A M J. B I S S E T, J R .V I C E P R ES I D E N T F O R E N R O L L M E N T M A N AG E M E N TM A N H AT TA N C O L L E G E ‘
  • 17. BAPTIST COLLEGEBRAINWORKS CREATED THE IDENTITY OF THE NEW BRANDING CAMPAIGN FOR BAPTIST COLLEGE OF HEALTH SCIENCES, “TOUCHINGPEOPLE’S LIVES”...DEVELOPED AND CREATED BOTH A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN WHICH INCLUDEDPRINT AND ELECTRONIC MEDIA CONSISTING OF: SEARCHPIECES, VIEWBOOKS, DEPARTMENTAL PAMPHLETS, OUTDOOR BILLBOARDAND POSTERS.
  • 18. PROCESSDiscoveryDiscovery SessionsDiagnostic FindingsStrategic DirectionCompetition ReviewMaterials AnalysisCreative DevelopmentConcept DevelopmentPhotographyLayoutCopywritingPresentationPresentation BoardsCover ConceptsFinal Layout DesignFinished CopyTestingTargeted AudiencesProductionRevisionsPrepressPrinting SupervisionPrintingMulti-mediaDelivery
  • 19. SERVICESMARKETING COMMUNICATION PROGRAMSMARKETING RESEARCH AND FOCUS GROUPSVIEWBOOKSSEARCHPIECESDIRECT MAIL PROGRAMSDIVISIONAL BROCHURESADVERTISINGANNUAL REPORTSINSTITUTIONAL IMAGE AND IDENTITYCAPITAL CAMPAIGNSCORPORATE IDENTITIESPOSTERSWEBSITE DESIGNMULTIMEDIA / VIDEO
  • 20. CLIENT LISTHigher EducationALVERNIA COLLEGE EAST TEXAS BAPTIST UNIVERSITY RAMAPO COLLEGE OF NEW JERSEYAUDREY COHEN COLLEGE EASTERN ARIZONA COLLEGE RESEARCH FOUNDATION – SUNYAMERICAN INTERNATIONAL COLLEGE EASTERN NEW MEXICO UNIVERSITY RUTGERS UNIVERSITYBAPTIST COLLEGE OF HEALTH SCIENCES FELICIAN COLLEGE SAN JOSE CHRISTIAN COLLEGEBARRY UNVERSITY FLORIDA INTERNATIONAL UNIVERSITY SOKA UNIVERSITY OF AMERICABARUCH COLLEGE FLORIDA TECH SOUTHERN UTAH UNIVERSITYBENEDICTINE COLLEGE FORT VALLEY STATE UNIVERSITY STATE UNIVERSITY OF NEW YORKCALIFORNIA BAPTIST COLLEGE GOLDEN GATE BAPTIST THEOLOGICAL SEMINARY TEACHERS COLLEGE / COLUMBIA UNIVERSITYCALIFORNIA STATE UNIVERSITY, STANISLAUS GREENVILLE COLLEGE TEC DE MONTERREYCHARTWELL SCHOOL HASTINGS COLLEGE THE CITY COLLEGE OF NEW YORKCITY COLLEGE OF NEW YORK (CUNY) HOLY NAMES COLLEGE THE MASTER’S COLLEGECITY UNIVERSITY OF WASHINGTON HUNTER COLLEGE UNION UNIVERSITYCLAYTON STATE UNIVERSITY INTERBORO INSTITUTE UNIVERSITY OF MONTERREYCLEVELAND CHIROPRACTIC COLLEGE IOWA WESLEYAN COLLEGE UNIVERSITY OF NEW MEXICOCLEVELAND STATE UNIVERSITY L I M COLLEGE UNIVERSITY OF ROCHESTERTHE COLLEGE AT OLD WESTBURY (SUNY) LAKELAND COLLEGE UNIVERSITY OF SCRANTONCOLLEGE OF MOUNT SAINT VINCENT LEWIS UNIVERSITY UNIVERSITY OF SOUTH CAROLINACOLLEGE OF NOTRE DAME LOYOLA UNIVERSITY CHICAGO VINCENNES UNIVERSITYCOLLEGE OF ST. ELIZABETH MANHATTAN COLLEGE XAVIER UNIVERSITYCOLORADO TECHNICAL COLLEGE MANHATTANVILLE COLLEGECONCORDIA UNIVERSITY MARYMOUNT COLLEGECUMBERLAND UNIVERSITY NEW ORLEANS BAPTIST THEOLOGICAL SEMINARYDIVINE WORD SEMINARY COLLEGE NOVA SOUTHEASTERN UNIVERSITYDUNN SCHOOL PACIFIC CHRISTIAN COLLEGE QUEENS COLLEGE *References Available Upon Request
  • 21. CONTACTStuart Racey, VP of Sales + Marketing516-241-3838stuart@brainwks.comAlfred Kahn, President Please don’t hesitate to contact us for an initial consul- tation. We would be delighted to forward you additional831-657-0650 materials and examples of our recent work for furtheralfred@brainwks.com consideration

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