Trevor Erikson, VP Marketing & Operations Stukent, inc.
@T_Erikson
1. My background
2. Why video?
3. How to use video as a marketing platform?
4. What you can do now to get start...
@T_Erikson
• Head of Online Marketing
• Increased online sales 343%
• Basically $0 marketing budget
@T_Erikson
WHYVIDEO?
@T_Erikson
@T_Erikson
YouTube has changed
the way we discover
information online
@T_Erikson
• Size
• Reach
• Frequency
@T_Erikson
Report by Animoto
Highlights of the Report
• 96% find videos helpful for online purchasing decisions
• 71% said...
@T_Erikson
HOWTO USEYOUTUBE
AS A MARKETING PLATFORM?
@T_Erikson
5VIDEOTYPESYOU CAN CREATE NOW
1. Video unboxings
2. How to’s & tutorials
3. Product comparisons
4. Product revi...
@T_Erikson
Video Unboxings
• Do your research
• Get it out quickly
• It’s….blue…DON’T BE
OBVIOUS
@T_Erikson
How to’s &Tutorials
• Straight to the point
• Keep as short as
possible
@T_Erikson
How to’s &Tutorials (continued)
• Provide summary slides in beginning and end
@T_Erikson
How to’s &Tutorials (continued)
• Write detailed show notes
@T_Erikson
Product Comparison (vs.)
• Jetboil vs Reactor
• Real or fake jersey?
• What are the key metrics
that people wan...
@T_Erikson
Product Reviews
• Do your research
• Move quickly
• Talk about that which the
eyes can’t see
• Use Photos (up-c...
@T_Erikson
TortureTesting
• Will it Blend -
Blendtec
• New Era FC Hats
@T_Erikson
What you can do
now to get started
@T_Erikson
Create your
YouTube Channel!
Duh…
@T_Erikson
Perform an inventory
of current assets
@T_Erikson
Create a publishing schedule
@T_Erikson
DO IT.
@T_Erikson
Great Resources
• JamesWedmore
• ReelSEO
• Social Media Examiner
• Social MediaToday
• DistilledVideo Marketing...
@T_Erikson
Connect with Me
@t_erikson
TrevorErikson.com
Terikson11
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YouTube Marketing 101 for Small Business

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The YouTube Marketing 101 for Small Business was presented at a Stukent, Inc. Expert Session by Trevor Erikson

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  • These are notes how do they work
  • #2 search engine on the web – next to Google3 billion searches a month = over 5,700 searches every minutes!
  • 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or companySource: 73% of Consumers More Likely to Make a Purchase After Watching a Video [Report] http://www.reelseo.com/consumers-purchase-video/#ixzz2xDWFJLDM ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook96% of consumers surveyed found videos helpful for making online purchase decisions
  • 6 ways
  • I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
  • I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
  • How to wash a jersey
  • Tell them what you’re going to tell them, tell them, then tell them what you told them.
  • I’ve seen poor/average quality videos with just as many views as high quality. Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
  • JetboilReal or fake jerseyKey metricsWeight, speed, durability, smell, efficiency etc.?
  • Talked about the grip, by the sound.
  • Find unique durability tests that your product will succeed in, and showcase it
  • Market demandKeyword researchThink what do we have access to that most people don’t?For us at just sports it was product!!! Jersey size fitting, the ability to play around with product (customize hat…)
  • Don’t upload everything at onceSpace them out at a rate that is manageable for you
  • Social media today – Youtube tag http://socialmediatoday.com/all/860Social media examiner – youtube tag http://www.socialmediaexaminer.com/tag/youtube-marketing/https://www.distilled.net/training/video-marketing-guide/
  • Social media today – Youtube tag http://socialmediatoday.com/all/860Social media examiner – youtube tag http://www.socialmediaexaminer.com/tag/youtube-marketing/https://www.distilled.net/training/video-marketing-guide/
  • YouTube Marketing 101 for Small Business

    1. 1. Trevor Erikson, VP Marketing & Operations Stukent, inc.
    2. 2. @T_Erikson 1. My background 2. Why video? 3. How to use video as a marketing platform? 4. What you can do now to get started 5. Helpful links
    3. 3. @T_Erikson • Head of Online Marketing • Increased online sales 343% • Basically $0 marketing budget
    4. 4. @T_Erikson WHYVIDEO?
    5. 5. @T_Erikson
    6. 6. @T_Erikson YouTube has changed the way we discover information online
    7. 7. @T_Erikson • Size • Reach • Frequency
    8. 8. @T_Erikson Report by Animoto Highlights of the Report • 96% find videos helpful for online purchasing decisions • 71% said watching video increased trust in brand • 73% said they’d make a purchase after viewing video Are they watching your video?
    9. 9. @T_Erikson HOWTO USEYOUTUBE AS A MARKETING PLATFORM?
    10. 10. @T_Erikson 5VIDEOTYPESYOU CAN CREATE NOW 1. Video unboxings 2. How to’s & tutorials 3. Product comparisons 4. Product reviews 5. Torture testing
    11. 11. @T_Erikson Video Unboxings • Do your research • Get it out quickly • It’s….blue…DON’T BE OBVIOUS
    12. 12. @T_Erikson How to’s &Tutorials • Straight to the point • Keep as short as possible
    13. 13. @T_Erikson How to’s &Tutorials (continued) • Provide summary slides in beginning and end
    14. 14. @T_Erikson How to’s &Tutorials (continued) • Write detailed show notes
    15. 15. @T_Erikson Product Comparison (vs.) • Jetboil vs Reactor • Real or fake jersey? • What are the key metrics that people want to know?
    16. 16. @T_Erikson Product Reviews • Do your research • Move quickly • Talk about that which the eyes can’t see • Use Photos (up-close shots)
    17. 17. @T_Erikson TortureTesting • Will it Blend - Blendtec • New Era FC Hats
    18. 18. @T_Erikson What you can do now to get started
    19. 19. @T_Erikson Create your YouTube Channel! Duh…
    20. 20. @T_Erikson Perform an inventory of current assets
    21. 21. @T_Erikson Create a publishing schedule
    22. 22. @T_Erikson DO IT.
    23. 23. @T_Erikson Great Resources • JamesWedmore • ReelSEO • Social Media Examiner • Social MediaToday • DistilledVideo Marketing Guide
    24. 24. @T_Erikson Connect with Me @t_erikson TrevorErikson.com Terikson11
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