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Business Model Patterns at Lean Startup Machine
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Business Model Patterns at Lean Startup Machine

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The slides from the short presentation I gave on Business Model Patterns at Lean Startup Machine in London on 17th September 2011

The slides from the short presentation I gave on Business Model Patterns at Lean Startup Machine in London on 17th September 2011

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  • 1. YOUR BUSINESS MODEL IS THE PRODUCT
  • 2. EVENTUALLY YOU WILL WANT TOEXCHANGE CURRENCY INTO CASH
  • 3. SO WHO IS GOING TO PAY YOU?
  • 4. BUSINESS MODEL PATTERNS
  • 5. LOW MARGIN HIGH MARGINHIGH VOLUME LOW VOLUME
  • 6. LOW MARGIN HIGH VOLUME NORMALLY B2C LOW TRANSACTION COSTLARGE CUSTOMER SEGMENT
  • 7. KEY VALID ATION SLOW MARGIN HIGH VOLUME GROWTH HYPOTHESIS SIZE OF MARKET
  • 8. HIGH MARGIN LOW VOLUME NORMALLY B2B HIGH TRANSACTION COSTSMALL CUSTOMER SEGMENT
  • 9. KEY VALID ATION SHIGH MARGIN LOW VOLUME PROBLEM HYPOTHESIS PRICE SENSITIVITY
  • 10. SHARED PRODUCT SERVICE RESOURCESUBSCRIPTION RESALE AGENCY AUDIENCEAGGREGATION LOAN LEASE CAPITAL INSURANCE OPTION
  • 11. PRODUCTMANUFACTURE TANGIBLE ITEMS WHICHYOU SELL FOR MORE THAN THEY COST CARS FMCG iPODS
  • 12. SERVICEPROVIDE HELP TO OTHERS IN EXCHANGE FOR A FEE HAIRDRESSERS AIRLINES CONSULTANTS
  • 13. SHARED RESOURCECHARGE FOR ACCESS TO AN ASSET WHICH CAN BE SHARED AMONGST MANY PEOPLE GYMS THEME PARKS iPHONE APPS
  • 14. SUBSCRIPTIONPROVIDE VALUE ON AN ONGOING BASIS IN RETURN FOR A RECURRING FEE SATELLITE TV SOFTWARE AS A SERVICE
  • 15. KEY VALIDSUBSCRIPTION ATION S COST PER ACQUISITION < LIFETIME CUSTOMER VALUE PROBLEM/SOLUTION HYPOTHESIS WILL THEY PAY TO SOLVE THIS? WILL THEY PAY YOU?
  • 16. KEY VALIDSUBSCRIPTION ATION S CPA FACTORSMARKETING BASED ACQUISITION - PAID REFERRAL - FREE
  • 17. KEY VALIDSUBSCRIPTION ATION S LTV FACTORS SUBSCRIPTION PLAN COST ATTRITION
  • 18. RESALE BUY LOW SELL HIGH E-RETAIL
  • 19. KEY VALIDRESALE ATION S CHANNEL HYPOTHESIS
  • 20. AGENCYBROKER OR MARKETPLACE. MARKETINGAND SELLING AN ASSET YOU DON’T OWN E-BAY GROUPON
  • 21. KEY VALIDAGENCY ATION SVALIDATING BUYER AND SELLER HYPOTHESIS PRICE SENSITIVITY
  • 22. AUDIENCE AGGREGATIONCOLLECTING ATTENTION THEN SELLING ACCESS TO THAT AUDIENCE BROADCAST TV CONTENT SITES FACEBOOK
  • 23. AUDIENCE KEY VALIDAGGREGATION ATION S GROWTH HYPOTHESIS VALIDATING WITH MARKETERS
  • 24. E EF R
  • 25. THERE IS NO SUCH THING AS A FREE PRODUCT
  • 26. NON-PAYING CUSTOMER SEGMENTIS FUNDED BY A DIFFERENT PAYING CUSTOMER SEGMENT
  • 27. FREEMIUM GENERALLY MEANS THEGIVING AWAY A BASIC PRODUCT AS AN ACQUISITION STRATEGY
  • 28. AND SELLING THE ADVANCED PRODUCT
  • 29. TRIAL PERIODSARE NOT FREEMIUM
  • 30. KEY VALID ATION STHE MARGINAL COST OF SERVICINGFREE CUSTOMERS IS CLOSE TO ZERO BUT PROVIDES OTHER VALUE (MARKETING, DATA)
  • 31. KEY VALID ATION SCONVERSION HYPOTHESIS