• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Accelerator Presentation

Accelerator Presentation



Presentation on how to effectively build your own personal brand.

Presentation on how to effectively build your own personal brand.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Accelerator Presentation Accelerator Presentation Presentation Transcript

    • Brand evangelist
      I have this asinine script that I have to recite when I answer the phone, “ X Company, our customers are our number one priority – how can I show you how importantyou are today?”
      brand franchise
      brand architecture
      brand loyalty
      brand tree
      attitudinal branding
      brand management
      brand identity
      brand experience
    • Brand evangelist
      I wish I was a customer – because they treat their employees like &^%%$
    • What is branding?
      “A brand is a name or trademark connected with a product or producer.”
      - Wikipedia
    • It’s about the relationship between internal and external that creates the brand – and within your own companies – you have to create positive brand evangelists.
      Brand Evangelists. Evangelism can spread the bad as well as the good – be careful about the news you are spreading.
    • Your reputation is your brand is your reputation…
    • Positive and favorable WOM “word of mouth” is a result of (and not a Replacement of) the effective intersection of brand and marketing.
      This is getting people to recommend you when you are not in the room.
    • “Lose dollars for the firm and I will be understanding.
      Lose reputation and I will be ruthless.”
      - Warren Buffett
    • Marketing will never
      again be a one way
    • How you describe yourself (your company) is a tactic.
      The strategy of experience is branding.
    • “P&G is a company really committed to doing the right thing.
      Because the principles don’t belong to Proctor & Gamble, they belong to the people who work there.”
      - Kevin Roberts, CEO Worldwide Saatchi & Saatchi
    • Personal Branding.
      This is what will matter most to you in growing your companies.
    • Google yourself.
      Manage your brand.
      Sign up for Google Alerts.
      Manage your reputation and make sure the first three pages of search represent the real you.
    • Some additional tips on personal branding:
      Brand Behavior
      Communicate your brand
      Center Stage
    • Don’t ignore social media.
    • Personal Brand WOM
      Word of mouth advocating is a direct result of effective personal branding.
      This is the art of getting people to recommend you when you are not in the room
    • No one has time for the 30 second elevator pitch anymore.
      Develop your less than 10 word personal tagline.
    • Building your personal brand is done by building credibility and understanding what your personal brand is truly comprised of – and then communicating the heck out of that.
    • Thank You