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Accelerator Presentation
 

Accelerator Presentation

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Presentation on how to effectively build your own personal brand.

Presentation on how to effectively build your own personal brand.

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    Accelerator Presentation Accelerator Presentation Presentation Transcript

    • Brand evangelist
      I have this asinine script that I have to recite when I answer the phone, “ X Company, our customers are our number one priority – how can I show you how importantyou are today?”
      brand franchise
      brand architecture
      brand loyalty
      brand tree
      attitudinal branding
      brand management
      brand identity
      brand experience
    • Brand evangelist
      I wish I was a customer – because they treat their employees like &^%%$
    • What is branding?
      “A brand is a name or trademark connected with a product or producer.”
      - Wikipedia
    • It’s about the relationship between internal and external that creates the brand – and within your own companies – you have to create positive brand evangelists.
      Brand Evangelists. Evangelism can spread the bad as well as the good – be careful about the news you are spreading.
    • Your reputation is your brand is your reputation…
    • Positive and favorable WOM “word of mouth” is a result of (and not a Replacement of) the effective intersection of brand and marketing.
      This is getting people to recommend you when you are not in the room.
    • “Lose dollars for the firm and I will be understanding.
      Lose reputation and I will be ruthless.”
      - Warren Buffett
    • Marketing will never
      again be a one way
      conversation.
    • How you describe yourself (your company) is a tactic.
      The strategy of experience is branding.
    • “P&G is a company really committed to doing the right thing.
      Why?
      Because the principles don’t belong to Proctor & Gamble, they belong to the people who work there.”
      - Kevin Roberts, CEO Worldwide Saatchi & Saatchi
    • Personal Branding.
      This is what will matter most to you in growing your companies.
    • Google yourself.
      Manage your brand.
      Sign up for Google Alerts.
      Manage your reputation and make sure the first three pages of search represent the real you.
    • Some additional tips on personal branding:
      Appearance
      Brand Behavior
      Communicate your brand
      Center Stage
      Evaluate
      Invest
    • Don’t ignore social media.
    • Personal Brand WOM
      Word of mouth advocating is a direct result of effective personal branding.
      This is the art of getting people to recommend you when you are not in the room
    • No one has time for the 30 second elevator pitch anymore.
      Develop your less than 10 word personal tagline.
    • Building your personal brand is done by building credibility and understanding what your personal brand is truly comprised of – and then communicating the heck out of that.
    • Thank You