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Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
Creating Business around Bifrost/Osian - in Malawi and Mozambique
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Creating Business around Bifrost/Osian - in Malawi and Mozambique

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An open source case study with business plan for an open source routing solution

An open source case study with business plan for an open source routing solution

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  • 1. Creating Business around Bifrost/Osian ---- in Malawi and Mozambique 2008.10.27 Royal Institute of Technology CSD – 2008 Summer OpCon Team: Wu Ting Hua Lin Samuel Ndaula Kidist Getachew Wondemu OpCon
  • 2. <ul><li>Introduction </li></ul><ul><li>Business Plan </li></ul><ul><li>Summary </li></ul><ul><li>Further Work </li></ul>Agenda - Company Summary - Product & Services - Market Assessment - Business Model - Management Team - Operational Strategies - The Financials - Challenges & Risks
  • 3. Introduction <ul><li>OpCon </li></ul><ul><li>Bifrost/OSiAN </li></ul><ul><li>Deliverables </li></ul><ul><li>- Case Study </li></ul><ul><li>- Business Opportunity Analysis </li></ul><ul><li>- Business Plan </li></ul>  
  • 4. Company Summary AfCon What? Where? Whole Product What’s in it for them?  Cost effective…  Customizable…  User friendly…
  • 5. Product & Services Bifrost/OSiAN
  • 6. Product & Services Updates & Repair Bifrost/OSiAN
  • 7. Product & Services Bifrost/OSiAN Training Updates & Repair
  • 8. Product & Services Bifrost/OSiAN Training Technical Support Updates & Repair
  • 9. Product & Services Consultancy Bifrost/OSiAN Training Technical Support Updates & Repair
  • 10. Market Assessment Industry Overview
  • 11. Market Assessment MAREN & MoRENet ISPs in Malawi and Mozambique Other NRENs and network owners Target Markets
  • 12. Market Assessment Cutting Cost!!! Market Demand
  • 13. Market Assessment Market Size
  • 14. Market Assessment Market Growth
  • 15. Business Model Providing Training
  • 16. Business Model Consultancy Services Technical Support
  • 17. Management Team
  • 18. Operational Strategies <ul><li>Advertisement </li></ul><ul><ul><li>Universities and Research Institutes </li></ul></ul><ul><ul><li>Member universities, institutes of MAREN and MoRENet </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><li>IT Fair Magazine (Malawi), Trade Fair Magazine (Malawi) </li></ul></ul><ul><ul><li>Website Portal </li></ul></ul><ul><ul><li>Exhibitions </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Special offers for NRENs </li></ul></ul><ul><ul><li>Workshops/Seminars </li></ul></ul>Marketing Strategies
  • 19. Operational Strategies <ul><li>Partnership </li></ul><ul><ul><li>Software/Solution development partners </li></ul></ul><ul><ul><li>IT departments in Universities, like KTH </li></ul></ul><ul><ul><li>Bifrost group </li></ul></ul><ul><ul><li>Training partners </li></ul></ul><ul><ul><li>ISCTEM, CIUEM, and MICTI in Mozambique </li></ul></ul><ul><ul><li>New Horizons in Malawi </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul><ul><ul><li>PC manufacturers Lenovo Dell </li></ul></ul><ul><ul><li>Networking solution/service providers </li></ul></ul><ul><ul><li>Networking equipment distributors/resellers </li></ul></ul>Marketing Strategies
  • 20. Operational Strategies The price of technical support subscription is about 30% lower than Vyatta whose price is 50%~75% lower than Cisco. The price of routers is at least 25% higher than the cost of hardware (PC & Network Adapter). Sales Strategies The price for training lasting for 2 weeks is $150 and the price for certification examination is $50. The hourly rates for consultancy is $30~50, vs Vyatta’s $200~220.
  • 21. Operational Strategies <ul><li>Cost leadership </li></ul><ul><li>Differentiation </li></ul><ul><li>Specific regions </li></ul>Competition Strategy
  • 22. The Financials Startup Costs
  • 23. The Financials Required initial inventory in Malawi = equip. for 10 routers 10,000 USD Required initial inventory in Mozambique = equip. for 15 routers 15,000 USD Inventory
  • 24. The Financials Variable expenses
  • 25. The Financials Fixed Expenses
  • 26. The Financials
  • 27. The Financials
  • 28. Challenges & Risks <ul><li>ICT Infrastructure </li></ul><ul><li>Scarce Resources </li></ul><ul><li>ICT Policy </li></ul><ul><li>Open Source Adoption </li></ul><ul><li>Existing and Potential Competitors </li></ul><ul><li>Risks from Bifrost Development Team </li></ul>
  • 29. Summary <ul><li>Business opportunity identified </li></ul><ul><li>Companies and individuals can make money around the Bifrost/OSiAN networking solution. </li></ul><ul><li>Sustainable business model proposed </li></ul><ul><li>Business plan realized - can be use by interested parties to start business </li></ul>
  • 30. Further Work… <ul><li>Collecting up to date information </li></ul><ul><li>Execution Plan </li></ul><ul><li>Encouraging entrepreneurs to execute… </li></ul>
  • 31. Email: [email_address] Website: www.tslab.ssvl.kth.se/csd/projects/0831014/ Thank You! OpCon
  • 32. Q&A

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