S
Storytelling of Biblical Proportions
Mitch Canter
@studionashvegas
Who Am I?
Mitch Canter
@studionashvegas
http://www.studionashvegas.com
S
The Parable
What is a Parable?
S A story that uses imagery or story to illustrate a truth.
S Can also be a comparison or a figure of s...
S
Why Do Parables
Work?
S
People Relate To
People
…not facts and figures.
S
The Parts of a Parable
The Beginning
S Starts with a person and a problem.
S Sets the stage as quickly as possible.
“Meet Jim. He’s Got a Problem...
The Story
S The story gets resolved or the imagery gets explained
S Don't focus on the minute details.
“Suddenly, a wild X...
The Nugget of Truth!
S That "Aha" Moment when it all comes together
S Without this, the story is just entertaining.
S This...
S
Bringing It Home
S
People Relate To
People
…not facts and figures.
A Great Story…
S Makes you memorable.
S Allows people to empathize with your brand.
S Turns customers into raving fans.
S
The Commandments
of customer engagement
The First Commandment
“Do Unto Others As You’d Have
Them Do Unto You”
S Don’t feed the trolls.
S Treat people with respect...
The Second Commandment
“Thou Shalt Not Make
It All About You”
S Share other people’s content / videos / articles.
S “Conte...
The Third Commandment
“Thou Shall Not Be an Ostrich”
S Face your problems head-on – Don’t duck out.
S Inaction is the wors...
The Fourth Commandment
“Thou Shalt Be Real / Transparent”
S People don’t like to be “hoodwinked”.
S Be up front and honest...
The Fifth Commandment
“Thou Shall Not Be Scattered”
S Pick a network and own it.
S Be a laser, not a shot-gun.
S Don’t hav...
Upcoming SlideShare
Loading in...5
×

Storytelling of Biblical Proportions

2,598

Published on

Session given by Mitch at the #yallconnect conference in Birmingham, AL - July 24, 2013

1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,598
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
6
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide
  • Modern retelling of the parable of the good Samaritan (Man
  • Transcript of "Storytelling of Biblical Proportions"

    1. 1. S Storytelling of Biblical Proportions Mitch Canter @studionashvegas
    2. 2. Who Am I? Mitch Canter @studionashvegas http://www.studionashvegas.com
    3. 3. S The Parable
    4. 4. What is a Parable? S A story that uses imagery or story to illustrate a truth. S Can also be a comparison or a figure of speech. S Usually works on a literal level and a deeper level.
    5. 5. S Why Do Parables Work?
    6. 6. S People Relate To People …not facts and figures.
    7. 7. S The Parts of a Parable
    8. 8. The Beginning S Starts with a person and a problem. S Sets the stage as quickly as possible. “Meet Jim. He’s Got a Problem.”
    9. 9. The Story S The story gets resolved or the imagery gets explained S Don't focus on the minute details. “Suddenly, a wild X appears and saves the day!”
    10. 10. The Nugget of Truth! S That "Aha" Moment when it all comes together S Without this, the story is just entertaining. S This is the call to action moment
    11. 11. S Bringing It Home
    12. 12. S People Relate To People …not facts and figures.
    13. 13. A Great Story… S Makes you memorable. S Allows people to empathize with your brand. S Turns customers into raving fans.
    14. 14. S The Commandments of customer engagement
    15. 15. The First Commandment “Do Unto Others As You’d Have Them Do Unto You” S Don’t feed the trolls. S Treat people with respect. S Meet people where they are.
    16. 16. The Second Commandment “Thou Shalt Not Make It All About You” S Share other people’s content / videos / articles. S “Content Curation” S For every 10 shares, 1 is yours (Chris Brogan)
    17. 17. The Third Commandment “Thou Shall Not Be an Ostrich” S Face your problems head-on – Don’t duck out. S Inaction is the worst action. S Don’t delete comments (unless they’re offensive).
    18. 18. The Fourth Commandment “Thou Shalt Be Real / Transparent” S People don’t like to be “hoodwinked”. S Be up front and honest (identity, affiliations, etc) S Be up front about not being real if necessary.
    19. 19. The Fifth Commandment “Thou Shall Not Be Scattered” S Pick a network and own it. S Be a laser, not a shot-gun. S Don’t have “abandoned social properties”.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×