The First Commandment
“Do Unto Others As You’d Have
Them Do Unto You”
S Don’t feed the trolls.
S Treat people with respect.
S Meet people where they are.
The Second Commandment
“Thou Shalt Not Make
It All About You”
S Share other people’s content / videos / articles.
S “Content Curation”
S For every 10 shares, 1 is yours (Chris Brogan)
The Third Commandment
“Thou Shall Not Be an Ostrich”
S Face your problems head-on – Don’t duck out.
S Inaction is the worst action.
S Don’t delete comments (unless they’re offensive).
The Fourth Commandment
“Thou Shalt Be Real / Transparent”
S People don’t like to be “hoodwinked”.
S Be up front and honest (identity, affiliations, etc)
S Be up front about not being real if necessary.
The Fifth Commandment
“Thou Shall Not Be Scattered”
S Pick a network and own it.
S Be a laser, not a shot-gun.
S Don’t have “abandoned social properties”.
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