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What is Usability?
 

What is Usability?

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    What is Usability? What is Usability? Presentation Transcript

    • USABILITYWHAT IS USABILITY AND HOW DOES IT AFFECT YOU? STUDIOK&M THE DESIGN & USABILITY EXPERTS . www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • WHAT ISUSABILIT Y? USABILITY MEANS THAT SOMEONE SHOULD BE ABLE TO UNDERSTAND AND ACCOMPLISH A TASK INTUITIVELY WITHOUT THOUGHT OR FRUSTRATION. www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • FORM VSFUNCTION Sure, both of these tea pots are nice to look at, but which one is more useable? Usability is all about the experience, be it in a tea salon or on the web.www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • DON’T MAK EME THINK.Steve Krug’s first law of usability states thata web page should be obvious and self-explanatory. Be sure the navigation and sitestructure are intuitive. Have visual clues andeasily recognizable links so that users canfind what they are looking for. www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • THINGS THATMAKE US THINK • • Where do I start? What do they do? • Clever names/Marketing induced names • Links that are not self evident • Navigation in non traditional places • Where’s the contact info? • Where do I sign in? www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • WHAT DO USERS LOOK FOR IN A WEBSITE? WEB • • • Ease of use Speed PracticalityUSABILIT Y • • Credibility Consistency • Simplicity, simplicity, simplicity WHY IS IT SO IMPORTANT? With billions of websites on the internet today, your competitors are only a click away. If you don’t help your users accomplish their goals, they are bound to head straight to your competitor. A usable website creates trust in your customers and a sense of satisfaction. www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • YOU HAVE LESS THAN T WO MINUTES TO COMMUNICATE THE FIRST TIME A PROSPECTIVE CUSTOMER VISITS YOUR WEBSITE. Every page must justify its claim on their time. If a page doesn’t do that immediately and clearly, users go elsewhere. Most don’t even bother scrolling to see what’s further down the page.www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • NAVIGATIONYour navigation system should be simple andclear. Your users should not have to ask thefollowing questions: Where am I? Where should I begin? Where did they put ______? What are the most important things on this page? Why did they call it that? www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • WHEREDOES THIS IMPROVING NAVIGATIONLINK GO? • Users must be able to predict what will happen if a link is clicked and determine whether or not it takes them to their goal. • Information should be organized in a logical manner. • The language and organization of the navigational path must match the user’s expectations and needs • The use of ambiguous links can cause the user to go to the wrong page. • The use of nonstandard links can cause confusion. www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • MORE THAN 83%OF INTERNET USERS ARELIKELY TO LEAVE A WEBSITE IF THEY FEEL THEYHAVE TO MAKETOO MANY CLICKSTO FIND WHAT THEY’RELOOKING FOR. -Arthur Andersen, 2001 www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • USABILIT Y TIPS DO • Know your end user • Abbreviate your copy-make it scannable • Use short & concise phrases • Use plain & objective language • Use bullet points • Let users know why they should use your service • Let users know why should they stay on your site • Use hierarchy • Categorize the content • Use spell check • Test your site • Check for consistency: fonts, styling, formatting, window titles, link colors • Be sure your site loads quickly www.studiokandm.com | info@studiokandm.com | 212.987.0076
    • MOREUSABILITY TIPS DON’T • Use pop-ups • Don’t change user’s window size • Don’t use too small font size • Don’t use horizontal scrolling • Don’t create a site that requires instructions on how to browse • Don’t make people wait
    • FREE E XPERT USA BILIT Y RE VIE WS STUDIOK&M THE DESIGN & USABILITY EXPERTS . Schedule a 30 minute free telephone review Email: cathline@studiokandm.com Read our blog for usability & design tips: studiokandm.com/blog Follow us on Twitter for usability & design tips: twitter.com/studiokandmwww.studiokandm.com | info@studiokandm.com | 212.987.0076