ROBERT WEIL18 years direct marketing experience.VP of Marketing - managed $150 million customeracquisition campaigns for DIRECTTV and AT&T Wireless.Worked with the founder of Crunch Gyms - createdcustomized fitness DVDs.Founded BLUEFLY Web Marketing
ADVERTISING YOURSELFDevelop your own personal brand in order to communicateyour skills as a designer.The Complete Package:logo, resume, portfolio, business cards, social media
YOUR PERSONAL BRANDBefore you start designing all of the separate components,you should decide how you want to “brand” yourself.Choose one or two typefaces that work well together, anddecide on a color palette that compliments your work.When in doubt, less is more.Neutral colors and clean typefaces let your work speak for itself.
LOGO DESIGNCreative way to showcase your name & typographic skills.Should appear consistently on your resume, portfolio, andbusiness cards.Can be a simple type treatment, or can include a symbol.Doesn’t need to be fancy, stick to one or two colors.
WORKSHOP #1 How would you brand yourself as a designer? DEVELOP A LOGO USING YOUR NAME OR INITIALS. - Use Illustrator or Photoshop - Find a unique typeface that best represents your work (try FontSquirrel.com or Google Fonts) - Experiment with simple geometric symbols (lines, circles, etc) - Develop a simple color palette that references your work (try ColourLovers.com or Kuler.Adobe.com for inspiration) - Present your logo ideas and color palette as an 8.5 x 11” PDF
RESUME DESIGNYour resume is the easiest way for a prospective employer toquickly learn about your skills and your experience.For designers, it is easy to get carried away with designingyour resume, but remember that less is more.Concentrate on legibility and fitting your resume onto onepage (if possible).
RESUME CONTENT Name & Contact Info Brief personal statement Experience (most recent job first) Education Skills & Capabilities Affiliations and Memberships Awards and Certifications References
RESUME TIPSIf a job posting specifically asks for references, then it is agood idea to include them on your resume. If not, then“References available upon request” is just fine!Do not include your personal information (age, race,religion, hobbies).Avoid vaguely worded objectives and job descriptions.Don’t forget to include any awards you have won!
RESUME PAPERAn often overlooked component to resume design, choosinga unique paper stock can communicate your attention todetail and design sensitivity.You can get samples and swatch books from paper mills. Neenah Mohawk
COVER LETTERIs the cover letter dead?Some people feel that email has replaced the printed coverletter, but a formal correspondence can set you apart fromother candidates and convey your professionalism.Cover letters should not be generic, no copy and pasting. Itshould be specifically related to the company and position.And don’t forget to match your stationery to your resume.
WORKSHOP #2 Please divide into two groups and critique your resumes. DOES YOUR RESUME CONTAIN THE FOLLOWING ELEMENTS? Name & Contact Info Brief personal statement Experience (most recent job first) Education Skills & Capabilities Affiliations and Memberships Awards and Certifications References
WORKSHOP #2 Please divide into two groups and critique your resumes. MORE RESUME QUESTIONS... Do you have relevant (related to graphic or web design) experience and education? Does your resume accurately communicate your experience? Are there any spelling or grammatical errors? Is your layout clean and organized? Is there good typographical hierarchy? Your job title and employer should be easily scannable, and details should be smaller but still legible.
YOUR PORTFOLIOIn the design world, a great resume is not enough to landyour dream job. Prospective employers will want to seevisual proof of your talents and aesthetic, and your portfoliowill very likely be the deciding factor in their decision tohire you. There are many different types of portfolios, whatis the best way for you to showcase your work?
PORTFOLIO TIPSLet your work speak for itself, avoid overly colorful orcomplicated designs.Group projects by medium, industry, or client.Include a description for each project.Check all text and projects for typos or grammatical errors.Don’t forget to include your contact info, artist statementand resume!
WHAT TO INCLUDE Student work Internship work* Freelance work* Personal work Contest submissions* Poster designs *Make sure you have permission from the client.
WEB PORTFOLIOSIf you are looking to feature your web or interactive designwork, a web based portfolio is the logical choice. In additionto serving as a great interview tool, an online portfolio alsogives people from all over the world the opportunity to viewyour work. More and more prospective employers are usingthe internet to find potential candidates, so don’t miss out.
WEB PORTFOLIOSAdvantages:Easy to update.Easily accessible from any computer or mobile device.Can link to your completed web designs.Disadvantages:Your work is available for people to copy or use.
PORTFOLIO COMMUNITIESHost your portfolio online portfolio sites:Behance, Cargo Collective, Carbonmade, or Shown’d.These sites are free or offer a free plan, and many of themhave social networking and job search opportunities as well.Though they do not offer the same amount of customizationas a self hosted site would, they are a great option for anaspiring designer on a budget.
BEHANCE behance.netAdvantages:Free with no upload limit.Great community for social networking and jobs.Disadvantages:Invite only, but you can request an invitation.You are stuck with their (somewhat cluttered) layout, butyou can change the color scheme.
CARGO COLLECTIVE cargocollective.comAdvantages:Free up to 12 projects and 3 pages.Multiple themes and customizable layout.“Cargo Comments” allow for social networking.Disadvantages:Application based.Requires your own domain name.
CARBONMADE carbonmade.comAdvantages:Free up to 5 projects and 35 images.Minimal presentation and customizable layout.Anyone can join.Social networking opportunities.Disadvantages:Space limit.
SHOWN’D shownd.comAdvantages:Free up to 15 projects and 75 images.Has job listings.Minimal presentation.Disadvantages:Less popular.Less design customization.
SELF-HOSTEDAllows custimization.More expensive but you can have your own domain.You can a customized template if you don’t code.You can redirect your domain to your Behance, CargoCollective, Carbonmade, or Shown’d page.
SELF-HOSTEDAdvantages:Can be customized exactly how you wish.Can use WordPress or other CMS template or custom design.Looks more professional.Disadvantages:Domain registration and hosting can be expensive.Requires more advanced HTML/CSS knowledge.
OTHER PORTFOLIO TYPESPDFs or Printed Portfolios - great to send to prospectiveemployers or bring to interviews.Less interactive, however.If you are displaying your interactive work in a static way itis important to include storyboards or wireframes thatdemonstrate the interactivity of your designs.
PDFAdvantages:Can be emailed and viewed on screen or printed out.Can contain some interactivity (imbedded links).Disadvantages:Requires the viewer to download the file.Less interactive.
BINDER STYLEAdvantages:Can easily add or remove projects.Inexpensive.Can be purchased at most art or office supply stores.Disadvantages:Pieces must be printed (whether in house or professionally).No interactivity.
BOUND BOOKAdvantages:Very professional presentation.Can be self published at sites like Blurb and Lulu.Disadvantages:Cannot be easily updated.No interactivity.
WORKSHOP #3 Please split into two groups. Find three portfolio sites to critique. Do you think that the portfolio’s design accurately represents the artist’s work? If yes, why? If no, why? Be prepared to share you findings with the class.
BUSINESS CARDSBusiness cards- a must for job interviews and networking.You want to share your contact info.Help reinforce the brand that you have created for yourselfthrough your logo, typography, color palette, and papertype.Can design a QR code that links straight to your website.
BUSINESS CARDS SHOULD INCLUDE Name Website URL Email address Phone number Mailing or office address (optional) Social media accounts (optional)
WORKSHOP #4 Use Illustrator or Photoshop to design a business card (front and back) using the logo you created in Workshop #1. Card should be 3.5 x 2”, portrait or landscape, two sided PLEASE INCLUDE: Name Website URL (if you have one) Email address Phone number Mailing or office address (optional) Social media accounts (optional)
ORDER YOUR CARDSwww.moo.comwww.overnightprints.comwww.vistaprint.com
SOCIAL MEDIAHelps to establish yourself as an expert in your field;Communicate with potential employers.LinkedIn is a must for business networking - be sure to keepup to date.Twitter can also be a great way to communicate with thedesign community.Showcase your work on Tumblr and Pinterest.
SOCIAL MEDIA DESIGNNot a lot of room for design customization.Still there are some things that you can do to tie into yourbrand: make your profile picture your logo.Twitter is the most customizable of all the services, allowingyou to change your profile picture, background image, andlink colors.
TWITTER BACKGROUND TIPS Image files anchor to the top left corner. You can set the background color to display where the image doesn’t reach. You can also tile a pattern. ColourLovers offers Themeleon, which allows you to create a seamless pattern using your custom color palette.
WORKSHOP #5 Design a Twitter background to match the brand that you created for yourself. If you don’t have a Twitter account (or don’t want to use your personal account) please register for one at Twitter.com. Create either an image based background (using the PSD template) or a pattern (using Themeleon). Make sure that your background works well at different size resolutions. Find a legible link color that matches your background. PSD Template Themeleon
In The Perfect Elevator Speech, Aileen Pincus states that an ELEVATOR SPEECH should sum up unique aspects of your service or product in a way that excites others.
ELEVATOR PITCHAn elevator pitch (or elevator speech or elevator statement)is a short summary used to quickly and simply define aproduct, service, or organization and its valueproposition.The name "elevator pitch" reflects the idea thatit should be possible to deliver the summary in the timespan of an elevator ride, or approximately thirty seconds totwo minutes. Wikipedia
ELEVATOR PITCH TIPSUse when you introduce yourself at networking events, tonew clients etc…Keep it short – What do you most want the listener toremember about you?Describe what you do – state your value phrased as keyresults or impact. Think of this as your tagline.Tell why you are unique – what unique benefit that you(your company) bring to the business.