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DESIRABILITY
Delight comes not from the latest widget but from helping
uses accomplish their goals.
DESIRABILITY
  Brings value to the user
  Highlights value
  Persuades user of value
  Adds emotional value to user


        piano stairs             Pentagram
020711 tc desirability
020711 tc desirability
020711 tc desirability
020711 tc desirability

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020711 tc desirability