Action Sports R evolution
e-shopcommunity
MilkyWay
product
©2013 - Proprietary & Confidential
Lifestyle
Action
Technology
From a
personal
passion ...
to a shared vision ...
From a
shared vision...
... to a scalable
business!
For the Love
of the Sport
The Need
Action Sports enthusiasts do collect
in niches and demand to …
©2013 - Proprietary & Confidential
Get in touch with passionate people
Find info about spots and venues
Giving opinions for new products
COMM-
UNITY
SHOP
FAC-
TORY
MilkyWay set up a powerful and scalable
business model where
highly engaged customers give dire...
Community
Worldwide Reference Community
220.000+ Facebook Fans
Real-Time Geo Location
Gaming
Real life connection
E-commer...
©2013 - Proprietary & Confidential
Products
Products
4th Generation e-commerce
10.000 Pdts Choice
Multi Platform
Punctual DB
Advanced Filtering
Social Integration
Xtra Vertica...
Market
€ 35 B Worldwide sales
350 M Worldwide consumers
300 + Niche markets
1 Lifestyle mass market
©2013 - Proprietary & ...
Global Market
AMERICAS
EU
ASIA
MEA
55%
27%
3%
15%
Russia & Eastern EU are tractioning the growth
with a great interest in ...
Achievements
• 10+ developed pdts
• 1 patent
• 4x world champion for MW
Factory
• 230K+ Facebook Fans
• Growth rate 4,000/...
€55K €401K
€1.4M
€4.0M
€7.1M
€9.3M
yr0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Financials
Focus: 90% on Bike business
(first 3 yrs)
©2013...
B2B
B2C
ADV
Financials by line
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
©2013 - Proprietary & Confidential
Funding & TGOs
€ 30K
2011 2012 2013 2014
Timeline
€ 720K € 3,0 M
Angel
&
Bootstr.
VC + Pvts VC
€ 40K
Loan
SEED
INVESTMENT
...
Jacopo Vigna
CEO & CTO Mechanical
jacopo@milkywaybikes.com
Davide Muzzarelli
IT Project Manager
d.muzzarelli@dav-muz.com
C...
milkywaytribe.com
milkywayshop.com
Jacopo Vigna CEO & Founder
jacopo@milkywaybikes.com
Action Sports R evolution
MilkyWay
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Jacopo Vigna - Milkyway Action Sport Revolution

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La testimonianza di Jacopo Vigna, amministratore di Milkyway, che mostra la forza del web nel riunire appassionati di sport estremi di tutto il mondo - Rigenerazione di imprese tradizionali (22 marzo 2014)

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Jacopo Vigna - Milkyway Action Sport Revolution

  1. 1. Action Sports R evolution e-shopcommunity MilkyWay product ©2013 - Proprietary & Confidential
  2. 2. Lifestyle
  3. 3. Action
  4. 4. Technology
  5. 5. From a personal passion ... to a shared vision ...
  6. 6. From a shared vision... ... to a scalable business!
  7. 7. For the Love of the Sport
  8. 8. The Need Action Sports enthusiasts do collect in niches and demand to … ©2013 - Proprietary & Confidential
  9. 9. Get in touch with passionate people
  10. 10. Find info about spots and venues
  11. 11. Giving opinions for new products
  12. 12. COMM- UNITY SHOP FAC- TORY MilkyWay set up a powerful and scalable business model where highly engaged customers give directions about what they want to buy. ©2013 - Proprietary & Confidential
  13. 13. Community Worldwide Reference Community 220.000+ Facebook Fans Real-Time Geo Location Gaming Real life connection E-commerce Integration Social Sharing Beta version released in May 2013
  14. 14. ©2013 - Proprietary & Confidential
  15. 15. Products
  16. 16. Products
  17. 17. 4th Generation e-commerce 10.000 Pdts Choice Multi Platform Punctual DB Advanced Filtering Social Integration Xtra Vertical Pdts & Svcs Shop Magento CMS released in October 2013
  18. 18. Market € 35 B Worldwide sales 350 M Worldwide consumers 300 + Niche markets 1 Lifestyle mass market ©2013 - Proprietary & Confidential
  19. 19. Global Market AMERICAS EU ASIA MEA 55% 27% 3% 15% Russia & Eastern EU are tractioning the growth with a great interest in action sports.
  20. 20. Achievements • 10+ developed pdts • 1 patent • 4x world champion for MW Factory • 230K+ Facebook Fans • Growth rate 4,000/week • 2K+ Tribe Users (in 2 months) Social • 400+ paying customers •Total revs 250k€ Sales ©2013 - Proprietary & Confidential
  21. 21. €55K €401K €1.4M €4.0M €7.1M €9.3M yr0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Financials Focus: 90% on Bike business (first 3 yrs) ©2013 - Proprietary & Confidential
  22. 22. B2B B2C ADV Financials by line Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 ©2013 - Proprietary & Confidential
  23. 23. Funding & TGOs € 30K 2011 2012 2013 2014 Timeline € 720K € 3,0 M Angel & Bootstr. VC + Pvts VC € 40K Loan SEED INVESTMENT PIETRO VANDELLI ING. FERMO FERRARI FINDING CAPITAL IN EU & US 2016 U.S. STRATEGY PLANNING € 600K For Social Network R&D ©2013 - Proprietary & Confidential
  24. 24. Jacopo Vigna CEO & CTO Mechanical jacopo@milkywaybikes.com Davide Muzzarelli IT Project Manager d.muzzarelli@dav-muz.com Cristian Zago CFO & Strategy cristian@milkywaybikes.com Team 4 full-time employees. Promoters for e-commerce and community marketing. Avid extreme sports practitioner Mechanical engineer 10 years experience as CFO in a fashion retail holding of 5 companies High level skills in IT and coding Experience in managing DBs, UI/UX web strategies Web community passionate and expert
  25. 25. milkywaytribe.com milkywayshop.com Jacopo Vigna CEO & Founder jacopo@milkywaybikes.com Action Sports R evolution MilkyWay

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