Role of Design
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Role of Design



This presentation addresses the need for better awareness and understanding of design in Indian sub-continent, especially in the IT industry. ...

This presentation addresses the need for better awareness and understanding of design in Indian sub-continent, especially in the IT industry.

It also discusses the role of design in productizing innovation? How can you visualize and validate an idea? What is the design process like?



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Role of Design Role of Design Presentation Transcript

  • Start
  • Jeevan JonasProduct InterfaceDesign, Usability &Visual Validation15 October, 2011
  • How little known Indianentrepreneurs are makingmillions by designingglobally hit appsEconomic Times 26 June, 2011
  • Developers agreethat design is anIndian app weaknessEconomic Times 26 June, 2011
  • "Most Indian companies dont want toinnovate. Give them the idea, they makethe product. en American and Europeancompanies make millions from the app. Wecan be more than the technical back-end ofdevelopers abroad. We can make our ownsuccessful apps."Vishal Gondal, Indiagames Economic Times
  • "e presentation must be world class. eAmericans build user-friendly interfaces.e French make beautiful apps. If Indiandevelopers can also learn the art, moreglobal hits will come from here"Mathers, Nokia
  • Technology Design Business
  • Technology Design in India Business
  • DesignBusiness
  • Technology Design
  • german for engineeringontwerpe and design Design + Engineering
  • “Design drivestechnology not theother way around” Johnathan Ive
  • What is the role ofdesign in productising innovation?
  • Interaction Designers strive to createmeaningful relationships between peopleand the products and services that they
  • Designers humanise a product ey make technology accessible to humans
  • What is good design
  • Durability Utility BeautyRobust Functional Aestheticlong-lasting Usefulness Uplift the spirits Vitruvius, 3 BC
  • Why design matters Reduce Development Cost Improved efficiency Cut support costs Differentiate a product
  • $300,000,000 button
  • EmailPassword Forgot Password? Login Register
  • EmailPassword Forgot Password? Login Continue You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.Credit: Jared Spool
  • Sales up by 45%$15 million in first month $300 million in a year Credit: Jared Spool
  • Visual ValidationI’ve a killer idea, how do I ensure it works well?
  • Visual ValidationHow can I present it well to my stakeholders and get buy-in?
  • Evaluation Our product isn’t doing well,I’m not sure what went wrong?
  • Visualising an Idea
  • Interaction DesignThe Process
  • Research People & Product
  • Modeling Storyboards
  • Modeling Wireframes
  • Interactive Mockups Evaluation & Testing
  • focus groups vs usability testing
  • Design Process
  • Design ProcessResearch PersonasStoryboards
  • Design ProcessResearch Modeling Personas WireframesStoryboards Paper prototypes
  • Design ProcessResearch Modeling Test Personas WireframesStoryboards Paper prototypes
  • Design ProcessResearch Modeling Specs Test Personas Wireframes Hi-FiStoryboards Paper prototypes prototypes
  • Conclusion
  • Design Matters
  • Good Design = Good Business