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Using technology to market your professional service continues to change as new ways to reach clients evolve explains Studio 2055, a brand development and design studio in Carlsbad, California. Today’s biggest challenge for finding new customers is “how to fill the sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the past, leads and new clients were attracted by expensive advertising and public relations campaigns. Now, content marketing is paying huge dividends for firms willing to make a plan and stick with it.
What is content marketing? The concept behind content marketing is to pull customers to you as opposed to push. The purpose is to pull in customers by consistently creating relevant content with the purpose of changing or enhancing consumer behavior. The key word is consistent and proves most valuable when integrated into your overall marketing strategy. You own the media; you’re not renting it.