Secrets of Online Selling at MMU Melaka August 2008

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Secrets of Online Selling at MMU Melaka August 2008

  1. 1. Secrets of Online Selling With Venue: Multimedia University, Melaka, Malaysia 27 August 2008 All rights reserved. All trademarks are properties of their respective owners.
  2. 2. Definition of E-commerce <ul><li>Sale of products and services over the Internet </li></ul>
  3. 3. Local Trends <ul><li>Broadband penetration – Wimax, HSBB </li></ul><ul><li>AirAsia ticket reservation </li></ul><ul><li>Buy cinema tickets online </li></ul><ul><li>Malaysians buy overseas - Amazon, eBay </li></ul><ul><li>Young working adults – IT savvy </li></ul><ul><li>Lelong.com.my, eBay.com.my, Mudah.com.my, JobStreet </li></ul>
  4. 4. Local Trends <ul><li>Maybank2u – 2.1million registered users – 6.5 million transactions/month </li></ul><ul><li>CIMBClicks promoting online banking </li></ul><ul><li>Online payment security – EMV, PCI Compliance </li></ul><ul><li>Local online payment solution providers – iPay88.com, PosPay, WebCash, GHL, Commerce Payment, PayLink.com.my </li></ul><ul><li>Maxis M-Money and Mobile Money </li></ul>
  5. 5. Local Trends <ul><li>Withdrawal of PayPal funds to Malaysia </li></ul><ul><li>WorldPay promotions to Malaysians </li></ul><ul><li>PayPal and WorldPay offices in Singapore </li></ul><ul><li>Malaysia B2C spending in 2005 – USD 1.9 billion. USD 2.8 Billion in 2006 </li></ul><ul><li>Affordable online store solutions </li></ul>
  6. 6. Malaysia B2C Spending <ul><li>2005 – USD 1.9 Billion. </li></ul><ul><li>2006 – USD 2.8 Billion </li></ul><ul><li>Source: IDC's e-commerce study conducted in early 2007 </li></ul>
  7. 7. Global Trends <ul><li>15 million PayPal users in the UK </li></ul><ul><li>> 150 million PayPal accounts in 190 countries </li></ul><ul><li>> 200 million eBay accounts </li></ul><ul><li>> 100 Skype users </li></ul><ul><li>> 1.4 Billion Internet Users - March 2008 </li></ul><ul><li>220 Million Internet Users in China </li></ul><ul><li>216 Million Internet Users in the US </li></ul><ul><li>Oil Price Hike </li></ul>
  8. 8. Why Sell Online? <ul><li>Low Cost to Start, Operate & Market </li></ul><ul><li>Sell to the World </li></ul><ul><li>Compete with large Competitors </li></ul><ul><li>Open 24/7 </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Receive payment quickly via Credit Cards </li></ul><ul><li>Sell almost anything </li></ul>
  9. 9. Available Resources <ul><li>Ample time </li></ul><ul><li>Internet access – paid </li></ul><ul><li>Computers </li></ul><ul><li>Internet literacy </li></ul><ul><li>Blogs & Forums </li></ul><ul><li>Skype & Instant Messaging </li></ul><ul><li>Limited $$$ </li></ul>
  10. 10. Starting the Engine <ul><li>Create a Business Plan </li></ul><ul><li>Choose Domain Name </li></ul><ul><li>Select Web & Email Hosting </li></ul><ul><li>Store Setup & Web Design </li></ul>
  11. 11. Starting the Engine <ul><li>Accept Credit Card Payment </li></ul><ul><li>Select Shipping Provider </li></ul><ul><li>Security & Build Trust </li></ul><ul><li>Reports & Web Analytics </li></ul><ul><li>Generate Targeted Traffic </li></ul>
  12. 12. 1. Create a Business Plan <ul><li>What to Sell? </li></ul><ul><li>Identify Target Market – Marketing dollar well spent </li></ul><ul><li>Analyze the Market - Competitors </li></ul><ul><li>Budget – Outline investment needed </li></ul><ul><li>Operational Issues – How to Order, Shipping Policy, Customer Support, FAQs, Return & Refund Policy </li></ul>
  13. 13. 2. Choose Domain Name <ul><li>Target local or international? </li></ul><ul><li>Country-Code Top Level Domain -.com.my, .net.sg, .gov.au etc </li></ul><ul><li>Generic TLD - .com, .net, .biz, .biz, .me </li></ul><ul><li>Protect Business Trademark & Traffic </li></ul><ul><li>ccTLD and Google Search Result </li></ul>
  14. 14. 3. Web & Email Hosting <ul><li>Web hosting – store files and serve the pages of your online store </li></ul><ul><li>Check requirements of Shopping Cart Software – Linux, Apache, PHP & MySQL </li></ul><ul><li>Support Response Time & Data Centre </li></ul>
  15. 15. 3. Web & Email Hosting <ul><li>Shared Hosting for a start – be prudent </li></ul><ul><li>Upgrade to Semi-dedicated or higher </li></ul><ul><li>Email hosting – require good spam filter. </li></ul>
  16. 16. 4. Store Setup & Web Design <ul><li>Web Design - paid or free templates </li></ul><ul><li>Beauty is in the Eyes of the Beholder </li></ul><ul><li>Consider Target Market </li></ul><ul><li>Know Parts to Design for Online Stores </li></ul><ul><li>Reflects Brand - Professional Look </li></ul><ul><li>Trust & Credibility </li></ul>
  17. 17. 4. Store Setup & Web Design <ul><li>Income Generating Software </li></ul><ul><li>Choose One - MagentoCommerce, Prestashop, osCommerce, Zencart, OpenCart, X-Cart etc </li></ul><ul><li>What to look for in a Shopping Cart Software??? </li></ul>
  18. 18. 4. Store Setup & Web Design <ul><li>Web 2.0 Features - One page checkout </li></ul><ul><li>Guest Checkout </li></ul><ul><li>Search Engine Optimized </li></ul><ul><li>Supported Currency & Payment Gateways </li></ul><ul><li>Shipping, Tax Calculation </li></ul><ul><li>Orders & Customers Management </li></ul><ul><li>Marketing & Promotion Tools </li></ul><ul><li>CMS or Page Creator etc etc </li></ul>
  19. 19. 5. Accept Credit Card Payment <ul><li>Various Payment Methods </li></ul><ul><li>Credit Card, Charge Card, Debit Card, e-checks, checks, cash deposit, online banking transfer, PayPal etc </li></ul><ul><li>Credit Card - King of Online Payment </li></ul>
  20. 20. 5. Accept Credit Card Payment <ul><li>Forbes Dec 2006 – 50% of online shoppers used Visa </li></ul><ul><li>How to Process Credit Cards Online??? </li></ul>
  21. 21. 5. Credit Card Payment - Criteria <ul><li>Target Market & Countries </li></ul><ul><li>Supported Currencies </li></ul><ul><li>Visa, MasterCard, Amex, JCB, Diners? </li></ul><ul><li>Well known gateway? </li></ul><ul><li>Setup & Transaction Fees </li></ul><ul><li>Withdrawal duration </li></ul>
  22. 22. 6. Select Shipping Providers <ul><li>PosLaju EMS, Pos Ekspress, UPS, DHL, FedEx, SkyNet, SureReach, City-Link, GD Express, Nationwide Express, TNT Express WorldWide </li></ul><ul><li>Supported Shopping Cart – fetch rates </li></ul>
  23. 23. 6. Select Shipping Providers <ul><li>Compare shipping rates, duration and countries covered </li></ul><ul><li>Research on reliability & credibility </li></ul><ul><li>Can offer more than 1 providers to customers </li></ul>
  24. 24. 7. Security & Build Trust <ul><li>SSL Certificates – https:// vs http:// </li></ul><ul><li>Golden Padlock </li></ul><ul><li>Reply Emails Promptly </li></ul><ul><li>Publish Privacy Policy </li></ul>
  25. 25. 8. Reports & Web Analytics <ul><li>Google Analytics http://www.google.com/analytics/ </li></ul><ul><li>StatCounter http://www.statcounter.com/ </li></ul><ul><li>Site Meter http://www.sitemeter.com/ </li></ul>
  26. 26. 8. Reports & Web Analytics <ul><li>How people found your site </li></ul><ul><li>How they explored it </li></ul><ul><li>How you can enhance their visitor experience </li></ul><ul><li>Improve your website ROI </li></ul><ul><li>Increase conversions </li></ul><ul><li>Make more money on the web </li></ul>
  27. 27. 8. Reports & Web Analytics
  28. 28. 8. Reports & Web Analytics
  29. 29. 8. Reports & Web Analytics
  30. 30. 9. Generate Targeted Traffic <ul><li>SEM, SEO and Link Building </li></ul><ul><li>Social Networking Site like Facebook Fan Page </li></ul><ul><li>Related Forums </li></ul><ul><li>Business Blogging </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Email Marketing to Customers </li></ul>
  31. 31. Why Magento <ul><li>Iphone-optimized Site </li></ul><ul><li>Product Image Zoom-in Capability </li></ul><ul><li>100% Search Engine Friendly </li></ul><ul><li>One-page checkout </li></ul>
  32. 32. Why Magento <ul><li>Product Comparison </li></ul><ul><li>Product Reviews </li></ul><ul><li>Excellent reporting system </li></ul><ul><li>Print invoices and packing slips </li></ul>
  33. 33. Why Prestashop <ul><li>User Friendly with lesser functions </li></ul><ul><li>Unlimited categories & subcategories </li></ul><ul><li>Unlimited images with automatic resizing & file optimization </li></ul>
  34. 34. Why Prestashop <ul><li>Search Engine Friendly </li></ul><ul><li>Supports PayPal and bank wire transfer </li></ul><ul><li>Saved-shopping cart </li></ul><ul><li>Full-featured WYSIWYG text editor </li></ul>
  35. 35. What We Provide <ul><li>Installation and hosting of shopping cart software </li></ul><ul><li>Free 1 Domain Name ( .com, .net, .org, .biz, .info ) for your online store </li></ul><ul><li>Standard design template </li></ul><ul><li>50 official email addresses of your domain name. Example: [email_address] </li></ul><ul><li>Disk space of 1GB and bandwidth transfer of 1GB / month </li></ul><ul><li>Unlimited technical support via emails only. We reply support emails within 1 business day </li></ul>
  36. 36. All These for Only RM 499/year
  37. 37. Bonus Service <ul><li>Free workshops on setting up and running an online store – subject to approval of university’s management and at least 5 students registered for a proposed workshop. </li></ul><ul><li>Online video tutorials as a substitute to on-campus workshops. </li></ul>
  38. 38. Paid Optional Services <ul><li>Change of colours, fonts and images </li></ul><ul><li>Custom web design for online stores </li></ul><ul><li>2-hour on-site training </li></ul>
  39. 39. Q-&-A Session
  40. 40. STUDENT ONLINE STORE DOT NET Website: http://studentonlinestore.net
  41. 41. Drop us an Email at [email_address]
  42. 42. Thank You & Happy eCommerce!

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