Secrets of Online Selling With Venue: Multimedia University, Melaka, Malaysia 27 August 2008 All rights reserved. All trademarks are properties of their respective owners.

Definition of E-commerce Sale of products and services over the Internet

Sale of products and services over the Internet

Local Trends Broadband penetration – Wimax, HSBB AirAsia ticket reservation Buy cinema tickets online Malaysians buy overseas - Amazon, eBay Young working adults – IT savvy Lelong.com.my, eBay.com.my, Mudah.com.my, JobStreet

Broadband penetration – Wimax, HSBB

AirAsia ticket reservation

Buy cinema tickets online

Malaysians buy overseas - Amazon, eBay

Young working adults – IT savvy

Lelong.com.my, eBay.com.my, Mudah.com.my, JobStreet

Local Trends Maybank2u – 2.1million registered users – 6.5 million transactions/month CIMBClicks promoting online banking Online payment security – EMV, PCI Compliance Local online payment solution providers – iPay88.com, PosPay, WebCash, GHL, Commerce Payment, PayLink.com.my Maxis M-Money and Mobile Money

Maybank2u – 2.1million registered users – 6.5 million transactions/month

CIMBClicks promoting online banking

Online payment security – EMV, PCI Compliance

Local online payment solution providers – iPay88.com, PosPay, WebCash, GHL, Commerce Payment, PayLink.com.my

Maxis M-Money and Mobile Money

Local Trends Withdrawal of PayPal funds to Malaysia WorldPay promotions to Malaysians PayPal and WorldPay offices in Singapore Malaysia B2C spending in 2005 – USD 1.9 billion. USD 2.8 Billion in 2006 Affordable online store solutions

Withdrawal of PayPal funds to Malaysia

WorldPay promotions to Malaysians

PayPal and WorldPay offices in Singapore

Malaysia B2C spending in 2005 – USD 1.9 billion. USD 2.8 Billion in 2006

Affordable online store solutions

Malaysia B2C Spending 2005 – USD 1.9 Billion. 2006 – USD 2.8 Billion Source: IDC's e-commerce study conducted in early 2007

2005 – USD 1.9 Billion.

2006 – USD 2.8 Billion

Source: IDC's e-commerce study conducted in early 2007

Global Trends 15 million PayPal users in the UK > 150 million PayPal accounts in 190 countries > 200 million eBay accounts > 100 Skype users > 1.4 Billion Internet Users - March 2008 220 Million Internet Users in China 216 Million Internet Users in the US Oil Price Hike

15 million PayPal users in the UK

> 150 million PayPal accounts in 190 countries

> 200 million eBay accounts

> 100 Skype users

> 1.4 Billion Internet Users - March 2008

220 Million Internet Users in China

216 Million Internet Users in the US

Oil Price Hike

Why Sell Online? Low Cost to Start, Operate & Market Sell to the World Compete with large Competitors Open 24/7 Business Intelligence Receive payment quickly via Credit Cards Sell almost anything

Low Cost to Start, Operate & Market

Sell to the World

Compete with large Competitors

Open 24/7

Business Intelligence

Receive payment quickly via Credit Cards

Sell almost anything

Available Resources Ample time Internet access – paid Computers Internet literacy Blogs & Forums Skype & Instant Messaging Limited $$$

Ample time

Internet access – paid

Computers

Internet literacy

Blogs & Forums

Skype & Instant Messaging

Limited $$$

Starting the Engine Create a Business Plan Choose Domain Name Select Web & Email Hosting Store Setup & Web Design

Create a Business Plan

Choose Domain Name

Select Web & Email Hosting

Store Setup & Web Design

Starting the Engine Accept Credit Card Payment Select Shipping Provider Security & Build Trust Reports & Web Analytics Generate Targeted Traffic

Accept Credit Card Payment

Select Shipping Provider

Security & Build Trust

Reports & Web Analytics

Generate Targeted Traffic

1. Create a Business Plan What to Sell? Identify Target Market – Marketing dollar well spent Analyze the Market - Competitors Budget – Outline investment needed Operational Issues – How to Order, Shipping Policy, Customer Support, FAQs, Return & Refund Policy

What to Sell?

Identify Target Market – Marketing dollar well spent

Analyze the Market - Competitors

Budget – Outline investment needed

Operational Issues – How to Order, Shipping Policy, Customer Support, FAQs, Return & Refund Policy

2. Choose Domain Name Target local or international? Country-Code Top Level Domain -.com.my, .net.sg, .gov.au etc Generic TLD - .com, .net, .biz, .biz, .me Protect Business Trademark & Traffic ccTLD and Google Search Result

Target local or international?

Country-Code Top Level Domain -.com.my, .net.sg, .gov.au etc

Generic TLD - .com, .net, .biz, .biz, .me

Protect Business Trademark & Traffic

ccTLD and Google Search Result

3. Web & Email Hosting Web hosting – store files and serve the pages of your online store Check requirements of Shopping Cart Software – Linux, Apache, PHP & MySQL Support Response Time & Data Centre

Web hosting – store files and serve the pages of your online store

Check requirements of Shopping Cart Software – Linux, Apache, PHP & MySQL

Support Response Time & Data Centre

3. Web & Email Hosting Shared Hosting for a start – be prudent Upgrade to Semi-dedicated or higher Email hosting – require good spam filter.

Shared Hosting for a start – be prudent

Upgrade to Semi-dedicated or higher

Email hosting – require good spam filter.

4. Store Setup & Web Design Web Design - paid or free templates Beauty is in the Eyes of the Beholder Consider Target Market Know Parts to Design for Online Stores Reflects Brand - Professional Look Trust & Credibility

Web Design - paid or free templates

Beauty is in the Eyes of the Beholder

Consider Target Market

Know Parts to Design for Online Stores

Reflects Brand - Professional Look

Trust & Credibility

4. Store Setup & Web Design Income Generating Software Choose One - MagentoCommerce, Prestashop, osCommerce, Zencart, OpenCart, X-Cart etc What to look for in a Shopping Cart Software???

Income Generating Software

Choose One - MagentoCommerce, Prestashop, osCommerce, Zencart, OpenCart, X-Cart etc

What to look for in a Shopping Cart Software???

4. Store Setup & Web Design Web 2.0 Features - One page checkout Guest Checkout Search Engine Optimized Supported Currency & Payment Gateways Shipping, Tax Calculation Orders & Customers Management Marketing & Promotion Tools CMS or Page Creator etc etc

Web 2.0 Features - One page checkout

Guest Checkout

Search Engine Optimized

Supported Currency & Payment Gateways

Shipping, Tax Calculation

Orders & Customers Management

Marketing & Promotion Tools

CMS or Page Creator etc etc

5. Accept Credit Card Payment Various Payment Methods Credit Card, Charge Card, Debit Card, e-checks, checks, cash deposit, online banking transfer, PayPal etc Credit Card - King of Online Payment

Various Payment Methods

Credit Card, Charge Card, Debit Card, e-checks, checks, cash deposit, online banking transfer, PayPal etc

Credit Card - King of Online Payment

5. Accept Credit Card Payment Forbes Dec 2006 – 50% of online shoppers used Visa How to Process Credit Cards Online???

Forbes Dec 2006 – 50% of online shoppers used Visa

How to Process Credit Cards Online???

5. Credit Card Payment - Criteria Target Market & Countries Supported Currencies Visa, MasterCard, Amex, JCB, Diners? Well known gateway? Setup & Transaction Fees Withdrawal duration

Target Market & Countries

Supported Currencies

Visa, MasterCard, Amex, JCB, Diners?

Well known gateway?

Setup & Transaction Fees

Withdrawal duration

6. Select Shipping Providers PosLaju EMS, Pos Ekspress, UPS, DHL, FedEx, SkyNet, SureReach, City-Link, GD Express, Nationwide Express, TNT Express WorldWide Supported Shopping Cart – fetch rates

PosLaju EMS, Pos Ekspress, UPS, DHL, FedEx, SkyNet, SureReach, City-Link, GD Express, Nationwide Express, TNT Express WorldWide

Supported Shopping Cart – fetch rates

6. Select Shipping Providers Compare shipping rates, duration and countries covered Research on reliability & credibility Can offer more than 1 providers to customers

Compare shipping rates, duration and countries covered

Research on reliability & credibility

Can offer more than 1 providers to customers

7. Security & Build Trust SSL Certificates – https:// vs http:// Golden Padlock Reply Emails Promptly Publish Privacy Policy

SSL Certificates – https:// vs http://

Golden Padlock

Reply Emails Promptly

Publish Privacy Policy

8. Reports & Web Analytics Google Analytics http://www.google.com/analytics/ StatCounter http://www.statcounter.com/ Site Meter http://www.sitemeter.com/

Google Analytics http://www.google.com/analytics/

StatCounter http://www.statcounter.com/

Site Meter http://www.sitemeter.com/

8. Reports & Web Analytics How people found your site How they explored it How you can enhance their visitor experience Improve your website ROI Increase conversions Make more money on the web

How people found your site

How they explored it

How you can enhance their visitor experience

Improve your website ROI

Increase conversions

Make more money on the web

8. Reports & Web Analytics

8. Reports & Web Analytics

8. Reports & Web Analytics

9. Generate Targeted Traffic SEM, SEO and Link Building Social Networking Site like Facebook Fan Page Related Forums Business Blogging YouTube Videos Email Marketing to Customers

SEM, SEO and Link Building

Social Networking Site like Facebook Fan Page

Related Forums

Business Blogging

YouTube Videos

Email Marketing to Customers

Why Magento Iphone-optimized Site Product Image Zoom-in Capability 100% Search Engine Friendly One-page checkout

Iphone-optimized Site

Product Image Zoom-in Capability

100% Search Engine Friendly

One-page checkout

Why Magento Product Comparison Product Reviews Excellent reporting system Print invoices and packing slips

Product Comparison

Product Reviews

Excellent reporting system

Print invoices and packing slips

Why Prestashop User Friendly with lesser functions Unlimited categories & subcategories Unlimited images with automatic resizing & file optimization

User Friendly with lesser functions

Unlimited categories & subcategories

Unlimited images with automatic resizing & file optimization

Why Prestashop Search Engine Friendly Supports PayPal and bank wire transfer Saved-shopping cart Full-featured WYSIWYG text editor

Search Engine Friendly

Supports PayPal and bank wire transfer

Saved-shopping cart

Full-featured WYSIWYG text editor

What We Provide Installation and hosting of shopping cart software Free 1 Domain Name ( .com, .net, .org, .biz, .info ) for your online store Standard design template 50 official email addresses of your domain name. Example: [email_address] Disk space of 1GB and bandwidth transfer of 1GB / month Unlimited technical support via emails only. We reply support emails within 1 business day

Installation and hosting of shopping cart software

Free 1 Domain Name ( .com, .net, .org, .biz, .info ) for your online store

Standard design template

50 official email addresses of your domain name. Example: [email_address]

Disk space of 1GB and bandwidth transfer of 1GB / month

Unlimited technical support via emails only. We reply support emails within 1 business day

All These for Only RM 499/year

Bonus Service Free workshops on setting up and running an online store – subject to approval of university’s management and at least 5 students registered for a proposed workshop. Online video tutorials as a substitute to on-campus workshops.

Free workshops on setting up and running an online store – subject to approval of university’s management and at least 5 students registered for a proposed workshop.

Online video tutorials as a substitute to on-campus workshops.

Paid Optional Services Change of colours, fonts and images Custom web design for online stores 2-hour on-site training

Change of colours, fonts and images

Custom web design for online stores

2-hour on-site training

Q-&-A Session

STUDENT ONLINE STORE DOT NET Website: http://studentonlinestore.net

Drop us an Email at [email_address]

Thank You & Happy eCommerce!