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Secrets of Online Selling at MMU Melaka August 2008
 

Secrets of Online Selling at MMU Melaka August 2008

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    Secrets of Online Selling at MMU Melaka August 2008 Secrets of Online Selling at MMU Melaka August 2008 Presentation Transcript

    • Secrets of Online Selling With Venue: Multimedia University, Melaka, Malaysia 27 August 2008 All rights reserved. All trademarks are properties of their respective owners.
    • Definition of E-commerce
      • Sale of products and services over the Internet
    • Local Trends
      • Broadband penetration – Wimax, HSBB
      • AirAsia ticket reservation
      • Buy cinema tickets online
      • Malaysians buy overseas - Amazon, eBay
      • Young working adults – IT savvy
      • Lelong.com.my, eBay.com.my, Mudah.com.my, JobStreet
    • Local Trends
      • Maybank2u – 2.1million registered users – 6.5 million transactions/month
      • CIMBClicks promoting online banking
      • Online payment security – EMV, PCI Compliance
      • Local online payment solution providers – iPay88.com, PosPay, WebCash, GHL, Commerce Payment, PayLink.com.my
      • Maxis M-Money and Mobile Money
    • Local Trends
      • Withdrawal of PayPal funds to Malaysia
      • WorldPay promotions to Malaysians
      • PayPal and WorldPay offices in Singapore
      • Malaysia B2C spending in 2005 – USD 1.9 billion. USD 2.8 Billion in 2006
      • Affordable online store solutions
    • Malaysia B2C Spending
      • 2005 – USD 1.9 Billion.
      • 2006 – USD 2.8 Billion
      • Source: IDC's e-commerce study conducted in early 2007
    • Global Trends
      • 15 million PayPal users in the UK
      • > 150 million PayPal accounts in 190 countries
      • > 200 million eBay accounts
      • > 100 Skype users
      • > 1.4 Billion Internet Users - March 2008
      • 220 Million Internet Users in China
      • 216 Million Internet Users in the US
      • Oil Price Hike
    • Why Sell Online?
      • Low Cost to Start, Operate & Market
      • Sell to the World
      • Compete with large Competitors
      • Open 24/7
      • Business Intelligence
      • Receive payment quickly via Credit Cards
      • Sell almost anything
    • Available Resources
      • Ample time
      • Internet access – paid
      • Computers
      • Internet literacy
      • Blogs & Forums
      • Skype & Instant Messaging
      • Limited $$$
    • Starting the Engine
      • Create a Business Plan
      • Choose Domain Name
      • Select Web & Email Hosting
      • Store Setup & Web Design
    • Starting the Engine
      • Accept Credit Card Payment
      • Select Shipping Provider
      • Security & Build Trust
      • Reports & Web Analytics
      • Generate Targeted Traffic
    • 1. Create a Business Plan
      • What to Sell?
      • Identify Target Market – Marketing dollar well spent
      • Analyze the Market - Competitors
      • Budget – Outline investment needed
      • Operational Issues – How to Order, Shipping Policy, Customer Support, FAQs, Return & Refund Policy
    • 2. Choose Domain Name
      • Target local or international?
      • Country-Code Top Level Domain -.com.my, .net.sg, .gov.au etc
      • Generic TLD - .com, .net, .biz, .biz, .me
      • Protect Business Trademark & Traffic
      • ccTLD and Google Search Result
    • 3. Web & Email Hosting
      • Web hosting – store files and serve the pages of your online store
      • Check requirements of Shopping Cart Software – Linux, Apache, PHP & MySQL
      • Support Response Time & Data Centre
    • 3. Web & Email Hosting
      • Shared Hosting for a start – be prudent
      • Upgrade to Semi-dedicated or higher
      • Email hosting – require good spam filter.
    • 4. Store Setup & Web Design
      • Web Design - paid or free templates
      • Beauty is in the Eyes of the Beholder
      • Consider Target Market
      • Know Parts to Design for Online Stores
      • Reflects Brand - Professional Look
      • Trust & Credibility
    • 4. Store Setup & Web Design
      • Income Generating Software
      • Choose One - MagentoCommerce, Prestashop, osCommerce, Zencart, OpenCart, X-Cart etc
      • What to look for in a Shopping Cart Software???
    • 4. Store Setup & Web Design
      • Web 2.0 Features - One page checkout
      • Guest Checkout
      • Search Engine Optimized
      • Supported Currency & Payment Gateways
      • Shipping, Tax Calculation
      • Orders & Customers Management
      • Marketing & Promotion Tools
      • CMS or Page Creator etc etc
    • 5. Accept Credit Card Payment
      • Various Payment Methods
      • Credit Card, Charge Card, Debit Card, e-checks, checks, cash deposit, online banking transfer, PayPal etc
      • Credit Card - King of Online Payment
    • 5. Accept Credit Card Payment
      • Forbes Dec 2006 – 50% of online shoppers used Visa
      • How to Process Credit Cards Online???
    • 5. Credit Card Payment - Criteria
      • Target Market & Countries
      • Supported Currencies
      • Visa, MasterCard, Amex, JCB, Diners?
      • Well known gateway?
      • Setup & Transaction Fees
      • Withdrawal duration
    • 6. Select Shipping Providers
      • PosLaju EMS, Pos Ekspress, UPS, DHL, FedEx, SkyNet, SureReach, City-Link, GD Express, Nationwide Express, TNT Express WorldWide
      • Supported Shopping Cart – fetch rates
    • 6. Select Shipping Providers
      • Compare shipping rates, duration and countries covered
      • Research on reliability & credibility
      • Can offer more than 1 providers to customers
    • 7. Security & Build Trust
      • SSL Certificates – https:// vs http://
      • Golden Padlock
      • Reply Emails Promptly
      • Publish Privacy Policy
    • 8. Reports & Web Analytics
      • Google Analytics http://www.google.com/analytics/
      • StatCounter http://www.statcounter.com/
      • Site Meter http://www.sitemeter.com/
    • 8. Reports & Web Analytics
      • How people found your site
      • How they explored it
      • How you can enhance their visitor experience
      • Improve your website ROI
      • Increase conversions
      • Make more money on the web
    • 8. Reports & Web Analytics
    • 8. Reports & Web Analytics
    • 8. Reports & Web Analytics
    • 9. Generate Targeted Traffic
      • SEM, SEO and Link Building
      • Social Networking Site like Facebook Fan Page
      • Related Forums
      • Business Blogging
      • YouTube Videos
      • Email Marketing to Customers
    • Why Magento
      • Iphone-optimized Site
      • Product Image Zoom-in Capability
      • 100% Search Engine Friendly
      • One-page checkout
    • Why Magento
      • Product Comparison
      • Product Reviews
      • Excellent reporting system
      • Print invoices and packing slips
    • Why Prestashop
      • User Friendly with lesser functions
      • Unlimited categories & subcategories
      • Unlimited images with automatic resizing & file optimization
    • Why Prestashop
      • Search Engine Friendly
      • Supports PayPal and bank wire transfer
      • Saved-shopping cart
      • Full-featured WYSIWYG text editor
    • What We Provide
      • Installation and hosting of shopping cart software
      • Free 1 Domain Name ( .com, .net, .org, .biz, .info ) for your online store
      • Standard design template
      • 50 official email addresses of your domain name. Example: [email_address]
      • Disk space of 1GB and bandwidth transfer of 1GB / month
      • Unlimited technical support via emails only. We reply support emails within 1 business day
    • All These for Only RM 499/year
    • Bonus Service
      • Free workshops on setting up and running an online store – subject to approval of university’s management and at least 5 students registered for a proposed workshop.
      • Online video tutorials as a substitute to on-campus workshops.
    • Paid Optional Services
      • Change of colours, fonts and images
      • Custom web design for online stores
      • 2-hour on-site training
    • Q-&-A Session
    • STUDENT ONLINE STORE DOT NET Website: http://studentonlinestore.net
    • Drop us an Email at [email_address]
    • Thank You & Happy eCommerce!