ISES 2013 - Day 2 - Dr. Gunnhild Stordalen( Chairman of Board, Greenudge) - The Psychology of Climate Change

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Can We Change Our Minds To Think More Sustainably?

Climate change challenges our world in many ways, yet we have barely started to address this problem. Why are we not doing more about this? Climate change is a psychological challenge, psychological barriers limit individual and collective action on climate change. Can we be nudged into acting differently?

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  • CC: Andreas Solberg (flickr.com)
  • CC: Amy Loves Yah (flickr.com)
  • CC: Daniel*1977 (flickr.com) (…)more important is what they actually DO eat. Not only for their own health, but for the health of the planet. Did you know that one of the best things we can do, to avoid chronic disease AND save the environment, is to eat less red meat?
  • CC: Daniel*1977 (flickr.com) (…)more important is what they actually DO eat. Not only for their own health, but for the health of the planet. Did you know that one of the best things we can do, to avoid chronic disease AND save the environment, is to eat less red meat?
  • CC: Daniel*1977 (flickr.com) (…)more important is what they actually DO eat. Not only for their own health, but for the health of the planet. Did you know that one of the best things we can do, to avoid chronic disease AND save the environment, is to eat less red meat?
  • CC: continental drift (flickr.com)
  • CC: continental drift (flickr.com)
  • CC: continental drift (flickr.com)
  • CC: jpctalbot (flickr.com)
  • ISES 2013 - Day 2 - Dr. Gunnhild Stordalen( Chairman of Board, Greenudge) - The Psychology of Climate Change

    1. 1. ... a way of designing choices to alter people’s behavior in a predicable or desirable way, without prohibiting any options. /nudge [:nuhj]verb, nudged, nudg·ing, noun
    2. 2. 6
    3. 3. 7
    4. 4. 8
    5. 5. 10
    6. 6. BELIEVING DOING
    7. 7. 12 Source: Andreas Solberg (flickr.com)
    8. 8. 13 CC: Amy Loves Yah (flickr.com)
    9. 9. 14
    10. 10. 15
    11. 11. FILM
    12. 12. 17
    13. 13. 18
    14. 14. 19
    15. 15. 20 266.000.000 tons CO₂
    16. 16. 21 266.000.000 tons CO₂
    17. 17. 22 266.000.000 tons CO₂
    18. 18. BELIEVING DOING
    19. 19. 5-10%
    20. 20. /GreeNudge @GreeNudge .nowww.

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