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Environics   edmonton arena survey - may 2013
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Environics edmonton arena survey - may 2013

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  • 1. Nita JalkanenEdmonton Arena SurveyMay 14, 2013
  • 2. 2Edmonton Arena Survey – May 2013MethodologyThis report presents the findings of a telephone survey conducted among 300 adult Edmonton residentsinterviewed during the period from May 10 – 13, 2013. The margin of error for a sample of 300 is plus or minus5.6 percentage points (at the 95% confidence level).The sampling method was designed to complete 300 interviews within households randomly selected acrossEdmonton. Respondents within each household were screened for random selection using the “most recentbirthday” method. The data are statistically weighted to ensure the sample’s age and gender compositionreflects that of the actual Edmonton population according to the most recently available Census information(2011).In this report, results are expressed as percentages unless otherwise noted. Results may not add to 100% dueto rounding or multiple responses.
  • 3. 3Edmonton Arena Survey – May 2013Q.1 Do you strongly agree, agree, disagree or strongly disagree that the City of Edmonton should use taxpayers’ money to build a newdowntown arena?Six in ten residents disagree with the City using taxpayer moneyto fund a new downtown arenaAgreement that City should use taxpayers’ money to build a new downtown arena7%29%24%37%3%Strongly agree Agree Disagree Strongly disagree Dont know
  • 4. 4Edmonton Arena Survey – May 2013Q.2 Would you prefer that your tax dollars be spent on other municipal priorities? Do you feel strongly?Three-quarters would prefer their tax dollars be spent on otherprioritiesPrefer tax dollars be spent on other municipal priorities61%17%14%6%3%Yes - feel stronglyYes - do not feel stronglyNo - do not feel stronglyNo - feel stronglyDont know
  • 5. 5Edmonton Arena Survey – May 2013Q.3 Do you strongly agree, agree, disagree or strongly disagree that taxpayers should take on $500 million in debt to build a newdowntown arena?Eight in ten Edmonton residents disagree to some extent withtaxpayers taking on a $500 million debt for an arenaAgreement that taxpayers should take on $500 million in debt to build a new downtown arena2%14%30%53%2%Strongly agree Agree Disagree Strongly disagree Dont know
  • 6. 6Edmonton Arena Survey – May 2013Q.4 Do you think city hall should go back to the table and negotiate a different deal for taxpayers? Do you feel strongly?Seven in ten residents think that City Hall should negotiate abetter dealCity Hall should go back to the table and negotiate a different deal for taxpayers60%11%8%17%4%Yes - feel stronglyYes - do not feel stronglyNo - do not feel stronglyNo - feel stronglyDont know
  • 7. 7Edmonton Arena Survey – May 2013Q.5 Do you think renovating Northlands is still an option the City should explore? Do you feel strongly?Northlands is still an option for close to six in ten residentsRenovating Northlands is still an option the City should explore40%18%7%27%8%Yes - feel stronglyYes - do not feel stronglyNo - do not feel stronglyNo - feel stronglyDont know
  • 8. 8Edmonton Arena Survey – May 2013Q.6 Do you think a downtown arena is an option the City should continue to explore? Do you feel strongly?Two-thirds think that the City should continue to explore adowntown arena optionA downtown arena is an option the City should continue to explore45%20%2%30%3%Yes - feel stronglyYes - do not feel stronglyNo - do not feel stronglyNo - feel stronglyDont know
  • 9. 9Edmonton Arena Survey – May 2013Q.7 How likely is it that this issue will affect your vote in the fall municipal election? Is it…Three-quarters say it is at least somewhat likely that the arenaissue will affect their voteLikelihood that arena issue will affect vote in fall municipal election40%35%11% 12%3%Very likely Somewhat likely Not very likely Not at all likely Dont know
  • 10. 403-613-5735www.environics.ca