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lululemon lovers app

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lululemon was a fledgling retail chain that had spread solely through word of mouth. Wishing to take their brand farther without losing their core image, we created the lululemon lovers app as a way …

lululemon was a fledgling retail chain that had spread solely through word of mouth. Wishing to take their brand farther without losing their core image, we created the lululemon lovers app as a way for brand evangelists to unite and take their store away from home.

From basic features such as store locators and clothing galleries to more complex areas for personal goals, the lululemon lovers app would your store in your pocket.

Published in: Business

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Transcript

  • 1. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 2. Deepen the relationship with existing lululemon lovers •  spread the mission, share the lifestyle, educate and entertain, and celebrate the apparelActivate new hives •  unleash the lululemon chromosome, convert new lovers and grow the tribe copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 3. Get
Running
/
RunKeeper
 Pret‐a‐Yoga
/
Yoga
Stretch
/
Yoga
Trainer
Pro
 North
Face
Snow
Report

Utility NikeWomen
Training
Club
 Yoga
Journal
iPrac9ce
 Women’s
Health
Hot
Body
Yoga
 Community copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 4. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 5. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 6. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 7. Welcome Home lululemon lovers!Automatic geotagging customizes the home screenfor each lululemon lover and displays their localweather conditions. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 8. Looks We Love!   App suggests appropriate workout gear based on the local forecast, gender, and desired activity of each lululemon lover.   Loot and other featured items are also showcased for the upcoming season, which are linked back to the home site, with the option/incentive to purchase. copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 9. The Core StoreUsing GPS, lululemon lovers are able to identify a homestore and access all info about that store from theirmobile device.  Look up in-store classes, events and news feed, then…. seamlessly integrate it with mobile calendar so you can plan your fitness week tweet intended classes and invite friends via facebook  Locate running trails and classes of interest in the area, with reviews from other lululemon lovers yoga studios running trails copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 10. myPracticeFor when the tribe travels… lululemon lovers canquickly access:  list of top yoga poses with instructional videos  monthly video podcasts from Core Store’s yoga class  yogi master video of the month  stream lululemon playlists based on intended activity level copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 11. The Goaltender  lululemon lovers are able to post daily goals to facebook & twitter with the hashtag “#lululemon”  app can pull in a live feed of all tweets with the hashtag to visualize what other lululemon lovers are aiming for today copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 12. Daily Love!   Daily words of wisdom & inspiration   Daily & monthly challenges are sent to each lululemon lover’s mobile via push notifications   lululemon lovers can take photos of themselves completing the daily challenge, then submit via mobile to lululemon’s Flickr copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 13. Share Karma!   lululemon lovers earn karmaPoints by sharing app, bringing new friends to class, participation in daily challenges and posting goals   all points are monetized into donations for each Core Store’s charities copyright
2010
mccann
erickson

 proprietary
and
confiden6al

  • 14. copyright
2010
mccann
erickson

 proprietary
and
confiden6al


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