Local Government - social media

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How local government can embrace social media, particularly for community consultation

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Local Government - social media

  1. 1. 10 Social Media Myths<br />Any Local Government<br />Should Know<br />
  2. 2.
  3. 3. Social Media is all about...<br /><ul><li> Connect
  4. 4. Engage
  5. 5. Interact</li></li></ul><li>What do they have in common?<br />http://www.flickr.com/photos/allybeag/201313147/<br />
  6. 6. 1. It’s only for nerds<br />Not true...<br /><ul><li>An est. 120 million blogs
  7. 7. Millions blog each day
  8. 8. ½ billion members
  9. 9. Billions of text msg
  10. 10. 6 million on Facebook</li></li></ul><li>2. Tools. Tools. Tools.<br /><ul><li>“Google it” | “Facebook me”
  11. 11. Start with the goal. Not the tools.
  12. 12. Allowing the conversations to happen easily</li></li></ul><li>3. It’s only for the young<br />FacebookStatistics:<br /><ul><li> 58% are 20 – 40 yrs
  13. 13. 22% are 40 – 64 yrs
  14. 14. 10% are 50 – 64 yrs</li></li></ul><li>4. Social media is a waste of time<br />Not true. Research = insight<br /><ul><li> Follow online discussions
  15. 15. Listen to people
  16. 16. Understand people
  17. 17. Connect, Engage & Interact</li></li></ul><li>5. Social media is way too hard<br />“Every long journey starts with...”<br /><ul><li> Start small. Test. Learn.
  18. 18. No coding needed.
  19. 19. Ask people for help.</li></li></ul><li>6. It’s really super dooper easy<br />Well, it’s almost that easy...<br /><ul><li> Experience = Success.
  20. 20. Dedicate a person.
  21. 21. It’s ok to make a mistake.
  22. 22. Make small wins. Daily. </li></li></ul><li>7. I’m afraid that people will rant<br />Keep calm. It will be ok.<br /><ul><li> Step 1 – Ignore them
  23. 23. Step 2 – Is there truth to it?
  24. 24. 99% are good people
  25. 25. People will stand up for you
  26. 26. Show them you care</li></li></ul><li>8. It all sounds a bit too risky to me<br />Not if you... <br /><ul><li> Define your objectives
  27. 27. Listen and learn
  28. 28. Create a strategy
  29. 29. Execute properly
  30. 30. Measure and optimise</li></ul>Remember the Internet was built to <br />allow people to communicate more freely…<br />
  31. 31. 9. It’s too costly to hire an expert<br />It doesn’t have to be<br /><ul><li> Train someone in house
  32. 32. Employees passions?
  33. 33. Explain your problems
  34. 34. Watch out for “wanna-be’s”
  35. 35. Hire on a “per need” basis</li></li></ul><li>10. Replacing the old way...? <br />Magic word: “Compliments”<br /><ul><li> It’s easier now than ever
  36. 36. Adapting to a changing market
  37. 37. Cheaper and more effective</li></li></ul><li>Social Media Case Study<br />
  38. 38. Starbucks – Crashing Sales<br />Questions arose...<br /><ul><li>What do people like?
  39. 39. What do they think?
  40. 40. Where we went wrong?
  41. 41. What can we change?
  42. 42. How to change?</li></ul>“If the baristas were able to have tattoos would you still come?”<br />
  43. 43.
  44. 44. Starbucks – Results<br /><ul><li>3 million unique visitors
  45. 45. 60,000 ideas submitted
  46. 46. 100,000s of comments
  47. 47. 460,000 voted
  48. 48. 2,500 moderator comments</li></li></ul><li>Listen<br />Measure<br />Change<br />
  49. 49. Recognise and reward your community<br />CASUAL  CONNECTED COMMITTED  CATALYST<br />More numbers<br />More rewards<br />
  50. 50. What’s in it for you?<br /><ul><li> Free advertising
  51. 51. You’re in control of your brand
  52. 52. You decide your own path
  53. 53. Stay connected
  54. 54. Get more business
  55. 55. Have fun
  56. 56. Be an industry leader</li></ul>73,209,559 + views<br />

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