Your SlideShare is downloading. ×
Sustainable Edutainment in the Tourism System
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sustainable Edutainment in the Tourism System

2,222
views

Published on

This presentation deals with the need for edutainment based attractions in the tourism system to be sensitively managed in order to achieve a viable sustainability. A case study is given of Albreda / …

This presentation deals with the need for edutainment based attractions in the tourism system to be sensitively managed in order to achieve a viable sustainability. A case study is given of Albreda / Juffureh in The Gambia.

Published in: Travel

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,222
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Responsible Edutainment in the Tourism System Stuart Moss – s.moss@leedsmet.ac.uk www.entertainmentplanet.eu
  • 2. In this session • Entertainment and the entertainment industry • Edutainment • Case Study: Albreda & Juffureh, The Gambia
  • 3. What is entertainment? • ‘that which affords interest or amusement’ (OED, 2008) • ‘an activity that is diverting and that holds the attention’ (Wordnet, 2008) • ‘amusement or diversion provided especially by performers’ (Merriam-Webster, 2008)
  • 4. Entertainment ‘Anything that can engage or captivate an audience’ (Moss, 2009)
  • 5. Emotions ‘A reaction involving certain physiological changes, such as an accelerated or retarded pulse rate, the diminished or increased activities of certain glands, or a change in body temperature, which stimulate the individual, or some component part of the body, to further activity’ (MSN Encarta, 2008).
  • 6. The entertainment industry ‘The collection of bodies that exist globally, which provide products (both tangible and intangible) that have a primary purpose of engaging or captivating an audience’. (Moss, 2009, p.4)
  • 7. The entertainment industry Media Live Events Visitor Attractions
  • 8. The entertainment industry • 18 unique sectors, which are as follows: – Staged Story and Variety; – music; – bars, pubs and clubs; – cinema and film; – broadcast media; – audio-visual media; – the internet; – gaming – printed media; – commercial gambling; – spectator sports; – thrillertainment; – edutainment; – sellertainment; – culturtainment; – spiritual entertainment; – health entertainment; – and adult entertainment Worth around US$1 trillion annually (Vogel, 2007).
  • 9. Edutainment ‘Entertainment that is designed to promote knowledge and learning’ (Moss, 2009)
  • 10. (Moss, 2009)
  • 11. Leiper’s Tourism System Model, source: Mason (2003, p.11).
  • 12. The Gambia
  • 13. The Gambia • Republic of the Gambia since 1965 • Median population age 18 • Average life expectancy age 54 • 1% of adults have AIDS or are HIV+ • 90% of population are Muslims • GDP - 180th in global index of 229 countries • Main industries – Peanuts, fish, animal skins, tourism (CIA, 2010)
  • 14. Tourism in The Gambia • Since late 1960s • Mainly UK, Germany, Holland and Scandinavian countries • Winter destination • Well maintained airport • Concentrated on coast • No planning permission needed for foreign investors
  • 15. Irresponsible Tourism • Sex tourism • ‘Bumsters’ • Throwing gifts to children from moving vehicles • Giving sweets to children • Disrespecting Islamic cultural norms • Photographing people without permission
  • 16. Albreda / Juffureh
  • 17. Albreda / Juffureh • UNESCO word heritage site • Historical connections to slavery • 1,805 residents (World- Gazetteer, 2010)
  • 18. Problems • Persistent mass begging • Pick pocketing • Over-zealous traders • Tourists bringing ‘sweets’ • Tourists inappropriately dressed
  • 19. Solutions • Locals ‘educated’ • Tourists ‘educated’ • Locals given official tour-guide jobs • Formal ‘craft’ markets established • Tour operators charged a ‘tourist tax’ of 50 Dalasi per head (1.85US$) • Official ‘donation points’ • School children stage organised performances
  • 20. The unmanaged tourist…. The unmanaged tourist was walking through the jungle, when he came across a set of tracks…. ‘I wonder which animal made these tracks’ thought the unmanaged tourist as he stood over them….
  • 21. Seconds later he was killed by an express train. Thank you Gracias Any Questions?
  • 22. References • CIA. (2010) World factbook: The Gambia. [Internet] URL available from:<https://www.cia.gov/library/publications/the-world- factbook/geos/ga.html> Accessed 31st October, 2010. • Mason, P. (2003) Tourism impacts, planning and management. Oxford, Butterworth-Heinemann. • Moss, S. (ed) (2009) The entertainment industry: an introduction. Wallingford, CABI. • Vogel, H. (2007) Entertainment industry economics. 7th ed. • World Gazetteer. (2010) Gambia: largest cities and towns and statistics of their population. [Internet] URL available from: <http://world- gazetteer.com/wg.php? x=&men=gcis&lng=en&des=wg&srt=npan&col=abcdefghinoq&msz=1500&g eo=-88> Accessed 31st October, 2010.

×