The Why, What, How of Social Business

The why, what and how of Social Business Daniel Siddle SMARTER, SIMPLER, SOCIAL

mass production

scale uncoveredinneﬁciencies and defects

optimisation of people

chaotic systems are difﬁcult to control

optimise theenvironment

but IT was also developing

and had bad habits

it’s getting better

user experience is improving

online environment optimisation

and it works

EcosystemMetaﬁlter Hivemind Dynamic Signal

Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration SMARTER, SIMPLER, SOCIAL

SMARTER, SIMPLER, SOCIAL

It started like... Informal Formal SMARTER, SIMPLER, SOCIAL

Is going to... Informal Formal SMARTER, SIMPLER, SOCIAL

Will eventually settle at... Informal Formal SMARTER, SIMPLER, SOCIAL

SMARTER, SIMPLER, SOCIAL

Then ask SMARTER, SIMPLER, SOCIAL

Be responsive SMARTER, SIMPLER, SOCIAL

Thanks! SMARTER, SIMPLER, SOCIAL +44 20 7357 7358 daniel@headshift.com

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The Why, What, How of Social Business

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