Adoption of Enterprise Social Software
Stuart McIntyre | Social Software Evangelist
Lotusphere Roundtable Briefing 2010



    Agenda
    ●   What is a Collaborative Organisation?
    ●   How can Social and...
Lotusphere Roundtable Briefing 2010


 About Me
 •   Stuart McIntyre

 •   Social Software Evangelist

 •   Lotus Connecti...
Interactivity is good!




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Some Questions for you...




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Some Questions for you...

Are you personally:




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-p...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?




Image: http://www.slideshare....
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Some Questions for you...

Are you personally:
                     On LinkedIn or Xing?
                         On Faceb...
Lotusphere Roundtable Briefing 2010



     What is Collaboration?
     ●   Collaboration is:

          ▬   a recursive p...
Lotusphere Roundtable Briefing 2010



      What makes a Collaborative Organisation?
      ●   A collaborative organisati...
Lotusphere Roundtable Briefing 2010



      What makes a Collaborative Organisation?
      ●   A collaborative organisati...
Lotusphere Roundtable Briefing 2010



    What will be the key technologies required?
    ●   First, technology is not th...
Lotusphere Roundtable Briefing 2010



    So what is Social Computing?
   ●       Social Computing (otherwise known as So...
The web has become social


            Home                                          E-                        Social
   ...
Source: http://www.refinedgeek.com/twitter.jpg
Lotusphere Roundtable Briefing 2010



    Enterprise Social Software is About:
    ▬   Driving innovation into products f...
IBM Software Group




                                     http://flickr.com/photos/rooreynolds/509145604/
© 2009 IBM Cor...
Lotusphere Roundtable Briefing 2010


What is a Social Network?
                                                          ...
Lotusphere Roundtable Briefing 2010


What improves Social Network “bandwidth”?

  • Trust is key to information sharing a...
Lotusphere Roundtable Briefing 2010


Social Networking to Collaboration

                   Critical Success             ...
Lotusphere Roundtable Briefing 2010


Understand the Difference Between Teams and
Communities
  • Teams are groups of peop...
Connecting & Sharing in a business context

                                            Become
 Find and                  ...
Knowledge must flow... and
               be captured in the flow
Image: http://concisecomputing.net/dh2/Images/Maine/Wate...
“Email is where
                                                             knowledge goes to die”
                      ...
The Tools




Image: http://www.uvm.edu/~uvmppd/TCO/Tool_box_talks/toolbox_shadow.jpg
Lotusphere Roundtable Briefing 2010



    Remember the key technologies required?
    ●   Social Profiles
    ●   Communi...
Lotusphere Roundtable Briefing 2010



    Where do those technologies sit?
           Social Profiles - Lotus Connections...
Profiles




             Wikis                Bookmarks




                                      Communities


        B...
Lotusphere Roundtable Briefing 2010

IBM Lotus Connections social software
  Lotus Connections is
   social software for
 ...
Lotusphere Roundtable Briefing 2010

            Profiles
                                                                ...
Lotusphere Roundtable Briefing 2010

What's New with Lotus Connections 2.5
 ●   Enhanced customer communities to elevate
 ...
Lotusphere Roundtable Briefing 2010



    A Connections Case-Study
    ●   Applicable deployed Lotus Connections 2.5 acro...
Lotusphere Roundtable Briefing 2010



    A Connections Case-Study
    ●   Applicable deployed Lotus Connections 2.5 acro...
The Challenges
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Cultural Inertia
The largest enemy of change and
                        leadership isn't a       It's a
                        yet       ...
The IT Department




Image: http://www.crystalitsmallbiz.com/services/IMG_0360.JPG
People
                                                                                      don’t give
                  ...
Any Others?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Breakthroughs
Change the
Terminology
Profiles
“Employee
Phonebook”?
Activities




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Shared Task
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
                         ...
Blog




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Creating and Broadcasting
                                     in a business context”?




Image: http://www.slideshare.n...
Communities




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Self-selecting, self-
                                                                managing groups with a
            ...
Bookmarks
“Shared Research Repository”?
Files
“Flexible, Adhoc
Document Storage”?
Wikis
“Organic, Dynamic
Document Creation”?
Go for the low hanging fruit
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Lotusphere Roundtable Briefing 2010



    Engage the Business




 Engage the
 Leadership   46
Lotusphere Roundtable Briefing 2010
Build Use Cases
    Build Use Cases




              47
Lotusphere Roundtable Briefing 2010



    Build Use Cases




              47
Contextual Access
Who knows what?
                Anything new?
                                                   How to share?

   How to ...
Make a splash
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Plan for Adoption
       Think big, start small

   Measure, measure, measure

Plan, Pilot, Define/Execute, Repeat

      ...
Any others?
But in truth, social software


                                   users do and the business
                             ...
Take-aways for the business folks

             Embrace the ideas, principles
           and practices from the Social web...
Take-aways for the IT folks

                                                           Embrace Lotus
                    ...
Questions?
Thank You!
Social Software Adoption
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Social Software Adoption

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Presentation on driving Enterprise2.0 Social Software Adoption in your organisation, featuring (but not exclusive to) Lotus Connections.

Delivered at Applicable Limited's Lotusphere 2010 Roundtable briefings.

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Social Software Adoption

  1. 1. Adoption of Enterprise Social Software Stuart McIntyre | Social Software Evangelist
  2. 2. Lotusphere Roundtable Briefing 2010 Agenda ● What is a Collaborative Organisation? ● How can Social and Collaboration tools help? ● What is Social Computing? ● Why Social Software for Business? ● The Tools ● Challenges ● Breakthroughs ● Take-aways
  3. 3. Lotusphere Roundtable Briefing 2010 About Me • Stuart McIntyre • Social Software Evangelist • Lotus Connections Specialist lotusconnectionsblog.com faceboostuartmcintyre quickrblog.com stuartmcintyre lotusliveblog.com mcintyre lotusphereblog.com stuart.mcintyre@applicable.com 3
  4. 4. Interactivity is good! Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  5. 5. Some Questions for you... Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  6. 6. Some Questions for you... Are you personally: Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  7. 7. Some Questions for you... Are you personally: On LinkedIn or Xing? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  8. 8. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  9. 9. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  10. 10. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  11. 11. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  12. 12. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  13. 13. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Have a page On Facebook? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  14. 14. Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Have a page On Facebook? Have a company ID or track mentions on Twitter? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  15. 15. Lotusphere Roundtable Briefing 2010 What is Collaboration? ● Collaboration is: ▬ a recursive process where two or more people or organisations work together toward an intersection of common goals — for example, an intellectual endeavour that is creative in nature—by sharing knowledge, learning and building consensus. ▬ Collaboration does not require leadership and can sometimes bring better results through decentralisation and egalitarianism. In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources. Source: http://en.wikipedia.org/wiki/Collaboration 6
  16. 16. Lotusphere Roundtable Briefing 2010 What makes a Collaborative Organisation? ● A collaborative organisation is one that has the following characteristics: 1. The values and objectives of employees and management are aligned, 2. A climate of mutual trust and respect exists, 3. The knowledge of all the staff, customers and suppliers is shared and pooled to optimise the organisation's operations and opportunities, 4. Decision making is more decentralised than it is in most current organisations and more stakeholders in the organisation play a role in defining the direction in which the organisation moves, and 5. Hierarchical structures are kept to a minimum. The company is managed democratically by consensus rather than by command and control. From http://www2.physics.utoronto.ca/~logan/cqchin.doc 7
  17. 17. Lotusphere Roundtable Briefing 2010 What makes a Collaborative Organisation? ● A collaborative organisation is one that has the following characteristics: 1. The values and objectives of employees and management are aligned, 2. A climate of mutual trust and respect exists, 3. The knowledge of all the staff, customers and suppliers is shared and pooled to optimise the organisation's operations and opportunities, 4. Decision making is more decentralised than it is in most current organisations and more stakeholders in the organisation play a role in defining the direction in which the organisation moves, and 5. Hierarchical structures are kept to a minimum. The company is managed democratically by consensus rather than by command and control. From http://www2.physics.utoronto.ca/~logan/cqchin.doc 8
  18. 18. Lotusphere Roundtable Briefing 2010 What will be the key technologies required? ● First, technology is not the solution - it is part of the solution ● Must be embraced by cultural change, by business leadership and by user education (not technical training) ● However, some technology may help: ▬ Social Profiles ▬ Communities of Practice ▬ Ideas Sharing & Innovation Management ▬ Collaboration ‘Places’ ▬ Presence Awareness ▬ Persistent Conversations 9
  19. 19. Lotusphere Roundtable Briefing 2010 So what is Social Computing? ● Social Computing (otherwise known as Social Software) is: ▬ Social computing is a general term for an area of computer science that is concerned with the intersection of social behaviour and computational systems. It has become an important concept for use in business. ▬ ... Social computing has to do with supporting any sort of social behaviour in or through computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing, but also other kinds of software applications where people interact socially. ▬ A February 13, 2006 paper by market research company Forrester Research suggested that: ▬ Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists. Source: http://en.wikipedia.org/wiki/Social_computing 10
  20. 20. The web has become social Home E- Social pages commerce Media 1.0 One-way & static 1.X Dynamic & interactive 2.0 Two-way & social E-mail Dynamic Websites Blogs Social Software Static Websites Portals Wikis Discussion forums Communities RSS Instant Messaging Agents Mashups Chat Rooms Video Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP Folksonomies Social search Micro-blogging Video sharing Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  21. 21. Source: http://www.refinedgeek.com/twitter.jpg
  22. 22. Lotusphere Roundtable Briefing 2010 Enterprise Social Software is About: ▬ Driving innovation into products faster ▬ Making the new generation more productive, more knowledgeable, faster ▬ Harnessing the knowledge of the wise, before they retire ▬ Being more responsive to customers, with knowledge from subject experts you may or may not know 13
  23. 23. IBM Software Group http://flickr.com/photos/rooreynolds/509145604/ © 2009 IBM Corporation 14
  24. 24. Lotusphere Roundtable Briefing 2010 What is a Social Network? HAGEN • A social network is a network of people MENG • But it is not about the people – NICK it’s about relationships RAINIER ANGELA • The value is in the relationship or tie “between” people LUIS SUZANNE GINA SRIKANTH CARLA HEATH TED 15
  25. 25. Lotusphere Roundtable Briefing 2010 What improves Social Network “bandwidth”? • Trust is key to information sharing and collaboration • Research has identified two types of trust that are critical to collaboration • Benevolence based trust • Competence based trust Trust and knowledge sharing: A critical combination, IKO White Paper, 2002 16
  26. 26. Lotusphere Roundtable Briefing 2010 Social Networking to Collaboration Critical Success Seekers Contributors Factors I need someone I am someone Awareness How do I know who is out there? How can I become more known? Networking Social Competence (Trust) Is this person competent? How can I advertise my expertise? Benevolence (Trust) Will this person help me? How can I develop my reputation as a trusted partner? Collaborative Tools Mechanism Do we have a method to collaborate? Weave social networking into existing collaboration tools to naturally discover people and their knowledge 17
  27. 27. Lotusphere Roundtable Briefing 2010 Understand the Difference Between Teams and Communities • Teams are groups of people with complementary skills that come together to get things done, not necessarily to simply share knowledge -> analogous to “chopping the wood” • Communities are groups of people with similar skills or interests that come together to share knowledge and develop those skills and competencies -> analogous to “sharpening the saw” 18
  28. 28. Connecting & Sharing in a business context Become Find and aware of connect what others with people are doing across boundaries Rapidly Tap into the share and knowledge find ideas, of your experiences network and knowledge So why Social Software for Business?
  29. 29. Knowledge must flow... and be captured in the flow Image: http://concisecomputing.net/dh2/Images/Maine/WaterFlowBIG.jpg
  30. 30. “Email is where knowledge goes to die” Bill French Source: http://bfrench.info/public/item/5994 (April, 2003)
  31. 31. The Tools Image: http://www.uvm.edu/~uvmppd/TCO/Tool_box_talks/toolbox_shadow.jpg
  32. 32. Lotusphere Roundtable Briefing 2010 Remember the key technologies required? ● Social Profiles ● Communities of Practice ● Ideas Sharing & Innovation Management ● Collaboration ‘Places’ ● Presence Awareness ● Persistent Conversations 23
  33. 33. Lotusphere Roundtable Briefing 2010 Where do those technologies sit? Social Profiles - Lotus Connections Profiles Communities of Practice - Lotus Connections Communities Ideas Sharing & Innovation Management - Lotus Connections Blogs, Activities and Lotus Quickr Team Places Collaboration ‘Places’ - Lotus Quickr Team Places, ‘QuickrShare’, Lotus Connections Activities Presence Awareness - Lotus Sametime Persistent Conversations - Lotus Sametime Advanced 24
  34. 34. Profiles Wikis Bookmarks Communities Blogs Activities Homepage Files Lotus Connections 2.5
  35. 35. Lotusphere Roundtable Briefing 2010 IBM Lotus Connections social software Lotus Connections is social software for business that empowers you to be more innovative and Home page helps you execute more quickly by using dynamic networks of Profiles Communities coworkers, partners and customers. Blogs Files Activities Wikis Bookmarks
  36. 36. Lotusphere Roundtable Briefing 2010 Profiles Communities Quickly find the people you need Create, find, join, and work with All your social software needs communities of people who share a by searching across your ready for business common interest, responsibility, or organisation and connecting to area of expertise others. Blogs Activities Bookmarks Organise your work, plan next Save, organize and share Use a weblog to present your idea steps, and easily tap your bookmarks; discover bookmarks and get feedback from others; expanding professional network to that have been qualified by others learn from the expertise and help execute your everyday with similar interests & expertise experience of others who blog deliverables, faster Homepage Files Wikis Manage your attention by viewing Create wiki spaces for individuals, Upload and share any type of file relevant social data aggregated groups, and communities to with colleagues and communities. across your subscriptions, coauthor pages. View changes Store versions and view notifications, and network of across pages, ratings, and downloads, comments and ratings. colleagues. comments.
  37. 37. Lotusphere Roundtable Briefing 2010 What's New with Lotus Connections 2.5 ● Enhanced customer communities to elevate relationships and revenue Profiles – New Services - Wiki and Files Capabilities – Improved Community Experience Wikis Bookmarks – New Micro-blogging feature – New Updates Homepage – Mobile Support Communities Blogs ● Integration to enhance social software experience Activities Homepage ● Advanced Profiles functionality to promote social interaction and adoption Files ● New ways to extend Lotus Connections 28
  38. 38. Lotusphere Roundtable Briefing 2010 A Connections Case-Study ● Applicable deployed Lotus Connections 2.5 across our organisation in August 2009 ● Brings together staff members in the UK and Australia; in the office, on site and remote ● A key element of Applicable’s collaboration infrastructure 29
  39. 39. Lotusphere Roundtable Briefing 2010 A Connections Case-Study ● Applicable deployed Lotus Connections 2.5 across our organisation in August 2009 ● Brings together staff members in the UK and Australia; in the office, on site and remote ● A key element of Applicable’s collaboration infrastructure Over to Paul... 29
  40. 40. The Challenges Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  41. 41. Cultural Inertia
  42. 42. The largest enemy of change and leadership isn't a It's a yet almost never fails because it's too early. It almost always fails because it's too late. Seth Godin, Author Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  43. 43. The IT Department Image: http://www.crystalitsmallbiz.com/services/IMG_0360.JPG
  44. 44. People don’t give away their knowledge unless they feel they get something in return, if only it is to be seen. Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  45. 45. Any Others? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  46. 46. Breakthroughs
  47. 47. Change the Terminology
  48. 48. Profiles
  49. 49. “Employee Phonebook”?
  50. 50. Activities Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  51. 51. “Shared Task Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations Management”?
  52. 52. Blog Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  53. 53. “Creating and Broadcasting in a business context”? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  54. 54. Communities Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  55. 55. “Self-selecting, self- managing groups with a common interest”? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  56. 56. Bookmarks
  57. 57. “Shared Research Repository”?
  58. 58. Files
  59. 59. “Flexible, Adhoc Document Storage”?
  60. 60. Wikis
  61. 61. “Organic, Dynamic Document Creation”?
  62. 62. Go for the low hanging fruit Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  63. 63. Lotusphere Roundtable Briefing 2010 Engage the Business Engage the Leadership 46
  64. 64. Lotusphere Roundtable Briefing 2010 Build Use Cases Build Use Cases 47
  65. 65. Lotusphere Roundtable Briefing 2010 Build Use Cases 47
  66. 66. Contextual Access
  67. 67. Who knows what? Anything new? How to share? How to collaborate? When to contribute? Where to find stuff? Change Your Habits
  68. 68. Make a splash Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  69. 69. Plan for Adoption Think big, start small Measure, measure, measure Plan, Pilot, Define/Execute, Repeat The process Embrace Find the fastest routes to value But... Direction Win over the evangelists, mavens viral growth
  70. 70. Any others?
  71. 71. But in truth, social software users do and the business problems the tools address. Jakob Nielsen, Usability Guru Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  72. 72. Take-aways for the business folks Embrace the ideas, principles and practices from the Social web Seek the low hanging fruit Avoid the jargon Empower your knowledge workers Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  73. 73. Take-aways for the IT folks Embrace Lotus Connections as a platform Start helping the organisation in its Enterprise 2.0 transformation Traditional IT-driven Pilot won’t work here Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  74. 74. Questions?
  75. 75. Thank You!

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