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From Zero To Enterprise2 0 Hero   How To Make Social Software Stick In Your Organisation
 

From Zero To Enterprise2 0 Hero How To Make Social Software Stick In Your Organisation

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Social software is one of the big news stories of the past couple of years. The rise of social technologies on the Internet has meant that individuals can collaborate and share knowledge faster and ...

Social software is one of the big news stories of the past couple of years. The rise of social technologies on the Internet has meant that individuals can collaborate and share knowledge faster and more easily than ever before.
Companies are now embracing social software (as 'Enterprise2.0'), but many organizations see roadblocks, policy issues and lack of adoption hindering the success of such projects. Stuart will face these objections head on and discuss strategies to ensure your social software project makes you an Enterprise2.0 hero!

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  • We have three things to talk about this afternoon. <br /> <br /> First we will do a brief review of 2009: <br /> <br /> Notes and Domino 8.51, Alloy, Traveler, Foundations, xPages, Protector, and the work of our partners. <br /> <br /> Second, we will discuss what is in store for 2010. <br /> <br /> You heard a bit about that this morning. <br /> <br /> Much of 2010 will build on the success of 2009. <br /> <br /> But Lotus Knows there will be some breakthroughs too. <br /> <br /> Third, we are going to talk about the future. <br />
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  • Maybe this is your idea of social networking. You&#x2019;d be right. It&#x2019;s all those lulls and coffee breaks between presentations where you really get to connect with others. Too bad we can only attend conferences like these once year, twice if we&#x2019;re lucky&#x2026; <br />
  • A social network is a network of people. Obviously. <br /> But it is not about the people themselves (which solutions like expertise location focus on) &#x2013; it&#x2019;s about relationships . <br /> The value is in the relationship or tie &#x201C;between&#x201D; people &#x2013; and the reciprocal activity of giving and receiving <br /> <br /> Similar to other networks. For example, what good is a &#x201C;super computer&#x201D; that is not part of a computer network, or that only a small part of the organization can access, or where the is insufficient bandwidth? We need connections and bandwidth to really leverage these assets. <br /> <br /> Most networks are depicted using sociograms, derived through either intensive interview processes, automated discovery tools, or both. <br /> <br /> The process of gathering and reviewing this information is known as a social network analysis. <br />
  • Trust is key to information sharing and collaboration (one of the key reasons why information from people is preferable to other sources) <br /> Research* has identified two types of trust that are critical to collaboration: benevolence-based trust and competence-based trust. <br /> Benevolence based trust is based on what others have experienced of your behavior and conduct <br /> Competence based trust is based on what others believe you know <br /> <br /> An article published by a Harvard Business School professor and a Duke professor talks more about this&#x2026; <br />
  • Many times, organizations evaluating a social software strategy got directly to the area in yellow. However, no tool will make people collaborate if they don&apos;t have the Critical success factors in place. You have to have a way for people to discover each other, because you can&apos;t collaborate with someone if you don&apos;t know they exist. Furthermore, the competence and benevolence based trust (which we&apos;ve already discussed) have to be in place for sharing and collaboration to occur for both seekers and contributors. <br />
  • (This concept is key to understanding Quickr vs Connections. You may refer back to this later on in the presentation when the Quickr and connections together page is presented) <br /> <br /> Connections is social software to help you discover skills and common interests (community building). Once you have found individuals with the appropriate mix of skills, you form teams. <br /> A team is a group of people with complementary skills. Think of your favorite sports team. Not everybody can be the quarerback. <br /> A community is a group of people with similar skills that share knowledge to further develop those particular skills. Think of a community as Quarterback School, to extend my sports team analogy. <br /> <br /> Notes: These analogies are courtesy of Steven Covey. For example, you can chop wood without the sharp saw, but it takes way more effort. Steven Covey talks about the irony of talking to people who say they are too busy "chopping wood" to stop to "sharpen their saw". In case you are not a "Covey" reader, &#x201C;Sharpening the Saw" is one of his "Highly Effective" habits and resonates with many people. (Although I&#x2019;m still at a loss as to how one &#x2018;chops&#x2019; with a saw.) <br />
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  • Quote coined by Bill French back in April 2003 <br />
  • Cultural inertia <br /> IT <br /> &#x201C;I don&#x2019;t do Facebook&#x201D; <br /> &#x201C;They&#x2019;ll waste their time&#x201D; <br /> &#x201C;They&#x2019;ll tell management what they really think&#x201D; <br />
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  • Lets do a quick overview of the existing capabilities in Lotus Connections <br /> <br /> - Profiles takes a simple and flexibly white pages model and adds collaborative and social capability to find experts, track friends and colleagues and link together the rest of Connections <br /> - Communities support grassroots creation of interest groups or other teams and sharing of information among those groups <br /> - Blogs allow individuals or groups to share and comment on ideas and expertise <br /> - Dogear is a social bookmarking service which makes it easy to find pre-vetted information, browse tags and users and even capture an early view of developing trends <br /> - Activities provides lightweight management of collaborative work, allowing you to focus on goals instead of tools <br /> - The Homepage, introduced in Connections 2.0, brings together the recent Connections and other content relevant to you in a single, extensible interface. <br /> <br /> In addition, there are a set of common capabilities across Connections, such as tagging, search, customization, feeds and so on. Connections is also accessible from other products such as Notes, Portal, Quickr and Office. <br /> <br /> We&apos;re going to talk about and show you the new services in Connections as well as the major enhancements we&apos;re working on. <br />
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  • Cultural inertia <br /> IT <br /> &#x201C;I don&#x2019;t do Facebook&#x201D; <br /> &#x201C;They&#x2019;ll waste their time&#x201D; <br /> &#x201C;They&#x2019;ll tell management what they really think&#x201D; <br />
  • http://www.sxc.hu/browse.phtml?f=download&id=1091960 <br />
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  • Are you and I the block? <br /> Scared? <br /> Worried about all those controls we&#x2019;ve added? <br /> What might people do with these tools? <br /> Why didn&#x2019;t we suggest them? <br />
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  • Loss of control <br /> Users freedom to post inappropriate content <br />
  • Cultural inertia <br /> IT <br /> &#x201C;I don&#x2019;t do Facebook&#x201D; <br /> &#x201C;They&#x2019;ll waste their time&#x201D; <br /> &#x201C;They&#x2019;ll tell management what they really think&#x201D; <br />
  • Change the terminology - avoid jargon - keep it business-focused <br /> Take the easy pickings - low-hanging fruit <br /> Phonebook <br /> File-sharing <br /> <br /> &#x201C;If HP knew what HP knows, we would be three times as profitable. <br /> Lewis E Platt, former CEO of HP&#x201D; <br /> <br /> How did UKLUG happen? Its just a typical example of collaborative knowledge work... <br /> <br />
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  • Show Connections name, then ask what else it could be called, sold as? <br /> Then show Employee Phonebook <br /> Talk about what can be taken out, what can be added in <br /> Can be focus or starting point, resource or focal point <br />
  • Show Connections name, then ask what else it could be called, sold as? <br /> Then show Employee Phonebook <br /> Talk about what can be taken out, what can be added in <br /> Can be focus or starting point, resource or focal point <br />
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  • All creators in this digital knowledge-based world <br />
  • All creators in this digital knowledge-based world <br />
  • From powerpoint <br />
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  • Picture of a bookmark <br />
  • Picture of a bookmark <br />
  • Photo: http://www.sxc.hu/browse.phtml?f=download&id=613681 <br />
  • Photo: http://www.sxc.hu/browse.phtml?f=download&id=613681 <br />
  • http://www.sxc.hu/photo/966154 <br /> <br />
  • http://www.sxc.hu/photo/966154 <br /> <br />
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  • Use social technology to make a flagship event happen, publishing a paper, releasing a product, organising an event <br /> No better demonstration of value <br /> Warren, Kitty, Matt W, Paul Mooney, Julian Woodward, Darren Adams <br />
  • Viral is not a strategy, it&apos;s an outcome. There is no value when you join, there&apos;s value when you get others to join in. - Bilal Jaffery <br />
  • Change the terminology - avoid jargon - keep it business-focused <br /> Take the easy pickings - low-hanging fruit <br /> Phonebook <br /> File-sharing <br /> <br /> &#x201C;If HP knew what HP knows, we would be three times as profitable. <br /> Lewis E Platt, former CEO of HP&#x201D; <br /> <br /> How did UKLUG happen? Its just a typical example of collaborative knowledge work... <br /> <br />
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  • Kid asleep in dinner <br />
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From Zero To Enterprise2 0 Hero   How To Make Social Software Stick In Your Organisation From Zero To Enterprise2 0 Hero How To Make Social Software Stick In Your Organisation Presentation Transcript

  • From Zero to Enterprise2.0 Hero! How to make social software stick in your organisation... Stuart McIntyre | Collaboration Matters | Social Software Evangelist © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Agenda ● What is a Collaborative Organisation? ● How can Social and Collaboration tools help? ● What is Social Computing? ● Why Social Software for Business? ● The Tools ● Challenges ● Breakthroughs ● Take-aways © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • About Me • Stuart McIntyre • Social Software Evangelist • Lotus Connections Specialist lotusconnectionsblog.com stuartmcintyre quickrblog.com stuartmcintyre lotusliveblog.com mcintyre stuart@collaborationmatters.com lotusphereblog.com © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Interactivity is good! Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Have a page On Facebook? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Have a page On Facebook? Have a company ID or track mentions on Twitter? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Some Questions for you... Are you personally: On LinkedIn or Xing? On Facebook? On Twitter? Sharing your location? Does your organisation: Have a company page on LinkedIn? Have a page On Facebook? Have a company ID or track mentions on Twitter? Has your organisation deployed Social Software? Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • What is Collaboration? Collaboration is: – a recursive process where two or more people or organisations work together toward an intersection of common goals — for example, an intellectual endeavour that is creative in nature—by sharing knowledge, learning and building consensus. – Collaboration does not require leadership and can sometimes bring better results through decentralisation and egalitarianism. In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources. Source: http://en.wikipedia.org/wiki/Collaboration © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • What makes a Collaborative Organisation? • A collaborative organisation is one that has the following characteristics: • The values and objectives of employees and management are aligned, • A climate of mutual trust and respect exists, • The knowledge of all the staff, customers and suppliers is shared and pooled to optimise the organisation's operations and opportunities, • Decision making is more decentralised than it is in most current organisations and more stakeholders in the organisation play a role in defining the direction in which the organisation moves, and • Hierarchical structures are kept to a minimum. The company is managed democratically by consensus rather than by command and control. From http://www2.physics.utoronto.ca/~logan/cqchin.doc © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • What makes a Collaborative Organisation? • A collaborative organisation is one that has the following characteristics: • The values and objectives of employees and management are aligned, • A climate of mutual trust and respect exists, • The knowledge of all the staff, customers and suppliers is shared and pooled to optimise the organisation's operations and opportunities, • Decision making is more decentralised than it is in most current organisations and more stakeholders in the organisation play a role in defining the direction in which the organisation moves, and • Hierarchical structures are kept to a minimum. The company is managed democratically by consensus rather than by command and control. Areas where Social Software can support cultural change From http://www2.physics.utoronto.ca/~logan/cqchin.doc © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • What will be the key technologies required? • First, technology is not the solution - it is part of the solution • Must be embraced by cultural change, by business leadership and by user education (not technical training) • However, some technology may help: • Social Profiles • Communities of Practice • Ideas Sharing & Innovation Management • Collaboration ‘Places’ • Presence Awareness • Discussion Forums • plus many more... © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • So what is Social Computing? • Social Computing (otherwise known as Social Software) is: Social computing is a general term for an area of computer science that is concerned with the intersection of social behaviour and computational systems. It has become an important concept for use in business. ... Social computing has to do with supporting any sort of social behaviour in or through computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing, but also other kinds of software applications where people interact socially. • A February 13, 2006 paper by market research company Forrester Research suggested that: Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists. Source: http://en.wikipedia.org/wiki/Social_computing © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • The web has become social Home E- Social pages commerce Media 1.0 One-way & static 1.X Dynamic & interactive 2.0 Two-way & social E-mail Dynamic Websites Blogs Social Software Static Websites Portals Wikis Discussion forums Communities RSS Instant Messaging Agents Mashups Chat Rooms Video Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP Folksonomies Social search Micro-blogging Video sharing !"#$%&'()%&*+, Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  • Source: http://www.refinedgeek.com/twitter.jpg
  • Enterprise Social Software is about... • Driving innovation into products faster • Making the new generation more productive, more knowledgeable, faster • Harnessing the knowledge of the wise, before they retire • Being more responsive to customers, with knowledge from subject experts you may or may not know © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • IBM Software Group http://flickr.com/photos/rooreynolds/509145604/ © 2009 IBM Corporation 14
  • What is a Social Network? HAGEN MENG • A social network is a network of people NICK RAINIER ANGELA • But it is not about the people – it’s about relationships • The value is in the SUZANNE LUIS relationship or tie “between” people GINA SRIKANTH CARLA HEATH TED © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • What improves Social Network “bandwidth”? • Trust is key to information sharing and collaboration • Research has identified two types of trust that are critical to collaboration • Benevolence based trust • Competence based trust Trust and knowledge sharing: A critical combination, IKO White Paper, 2002 © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Social Networking to Collaboration Critical Success Seekers Contributors Factors I need someone I am someone Awareness How do I know who is out there? How can I become more known? Networking Social Competence (Trust) Is this person competent? How can I advertise my expertise? Benevolence (Trust) Will this person help me? How can I develop my reputation as a trusted partner? Collaborative Tools Mechanism Do we have a method to collaborate? Weave social networking into existing collaboration tools to naturally discover people and their knowledge © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Understand the Difference Between Teams and Communities Teams are groups of people with complementary skills that come together to get things done, not necessarily to simply share knowledge -> analogous to “chopping the wood” Communities are groups of people with similar skills or interests that come together to share knowledge and develop those skills and competencies -> analogous to “sharpening the saw” Traditional team collaboration tools are for working with the people you know. Social tools are for finding the people you wish you knew. © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • So why Social Software for Business?
  • Find and connect with people across boundaries So why Social Software for Business?
  • Find and connect with people across boundaries Tap into the knowledge of your network So why Social Software for Business?
  • Find and connect with people across boundaries Rapidly Tap into the share and knowledge find ideas, of your experiences network and knowledge So why Social Software for Business?
  • Become Find and aware of connect what others with people are doing across boundaries Rapidly Tap into the share and knowledge find ideas, of your experiences network and knowledge So why Social Software for Business?
  • Connecting & Sharing in a business context Become Find and aware of connect what others with people are doing across boundaries Rapidly Tap into the share and knowledge find ideas, of your experiences network and knowledge So why Social Software for Business?
  • Image: http://concisecomputing.net/dh2/Images/Maine/WaterFlowBIG.jpg
  • Knowledge must flow... and be captured in the flow Image: http://concisecomputing.net/dh2/Images/Maine/WaterFlowBIG.jpg
  • Source: http://bfrench.info/public/item/5994 (April, 2003)
  • “Email is where knowledge goes to die” Bill French Source: http://bfrench.info/public/item/5994 (April, 2003)
  • The Tools Image: http://www.uvm.edu/~uvmppd/TCO/Tool_box_talks/toolbox_shadow.jpg
  • Remember the key technologies required? • Social Profiles • Communities of Practice • Ideas Sharing & Innovation Management • Collaboration ‘Places’ • Presence Awareness • Discussion Forums © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Where do those technologies sit? Social Profiles - Lotus Connections Profiles Communities of Practice - Lotus Connections Communities Ideas Sharing & Innovation Management - Lotus Connections Blogs, Activities and Lotus Quickr Team Places Collaboration ‘Places’ - Lotus Quickr Team Places, Lotus Connections Activities, Files and Wikis Presence Awareness - Lotus Sametime (integrated into almost every Lotus product) Discussion Forums - Lotus Connections Communities © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Where do those technologies sit? Social Profiles - Lotus Connections Profiles Communities of Practice - Lotus Connections Communities Ideas Sharing & Innovation Management - Lotus Connections Blogs, Activities and Lotus Quickr Team Places Collaboration ‘Places’ - Lotus Quickr Team Places, Lotus Connections Activities, Files and Wikis Presence Awareness - Lotus Sametime (integrated into almost every Lotus product) Discussion Forums - Lotus Connections Communities © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Lotus Connections 2.5
  • Profiles Wikis Bookmarks Communities Blogs Activities Homepage Files Lotus Connections 2.5
  • IBM Lotus Connections social software Lotus Connections is social software for business that empowers you to be more innovative and Home page helps you execute more quickly by using dynamic networks of Profiles Communities coworkers, partners and customers. Blogs Files Activities Wikis Bookmarks © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • Profiles Communities Create, find, join, and work with Quickly find the people you need All your social software communities of people who share a by searching across your needs common interest, responsibility, or organisation and connecting to ready for business area of expertise others. Blogs Activities Bookmarks Organise your work, plan next Save, organize and share Use a weblog to present your idea steps, and easily tap your bookmarks; discover bookmarks and get feedback from others; expanding professional network to that have been qualified by others learn from the expertise and help execute your everyday with similar interests & expertise experience of others who blog deliverables, faster Homepage Files Wikis Manage your attention by viewing Create wiki spaces for individuals, Upload and share any type of file relevant social data aggregated groups, and communities to with colleagues and communities. across your subscriptions, coauthor pages. View changes Store versions and view notifications, and network of across pages, ratings, and downloads, comments and ratings. colleagues. comments. © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • More on Lotus Connections http://www.lotus.com/connections http://lotusconnectionsblog.com http://www-10.lotus.com/ldd/lcwiki.nsf Youtube: © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • But these lessons also apply to... © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • But these lessons also apply to... © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • But these lessons also apply to... © Collaboration Matters Ltd, 2010. All Rights Reserved.
  • The Challenges Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Cultural Inertia
  • ! The largest enemy of change and leadership isn't a !"#$%&It's a !"#'& yet!()*+",-&almost never fails because it's too early. It almost " always fails because it's too late. Seth Godin, Author Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  • The IT Department Image: http://www.crystalitsmallbiz.com/services/IMG_0360.JPG
  • Knowledge Hoarding People don’t give away their knowledge unless they feel they get something in return, if only it is to be seen. Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Where might it lead?
  • Breakthroughs
  • Change the Terminology
  • Profiles
  • “Employee Phonebook”?
  • Activities Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • “Shared Task Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations Management”?
  • Bookmarks
  • “Shared Research Repository”?
  • Files
  • “Flexible, Adhoc Document Storage”?
  • Go for the low hanging fruit Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Lotusphere Roundtable Briefing 2010 Engage the Business Engage the Leadership 43
  • Lotusphere Roundtable Briefing 2010 Build Use Cases Build Use Cases 44
  • Contextual Access
  • Who knows what? Anything new? How to share? How to collaborate? When to contribute? Where to find stuff? Change Your Own Habits
  • Make a Splash Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Plan for Adoption Think big, start small Measure, measure, measure Plan, Pilot, Define/Execute, Repeat Find the fastest routes to value But... Embrace Direction Win over the evangelists, mavens viral growth
  • ! But in truth, social software !"#$%&'()**+&),-.%&%/(&%--*"0& 1%$"&),-.%&2/)%&%/(&%--*"&*(%& users do and the business " problems the tools address. Jakob Nielsen, Usability Guru Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
  • Take-aways for the business folks Embrace the ideas, principles and practices from the Social web Seek the low hanging fruit Avoid the jargon Empower your knowledge workers Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Take-aways for the IT folks Embrace Lotus Connections as a platform Start helping the organisation in its Enterprise 2.0 transformation Traditional IT-driven Pilot won’t work here Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • Thank You!
  • Questions?